6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
Topic: London
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Google launches new search, shopping and maps features
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
Future of in-person events: Marketers likely to return in 2023
Most marketers are optimistic they will be back attending in-person events, according to MarTech's Event Participation Index.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
11 breadcrumb SEO best practices for a mobile-first strategy
Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile.
Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
5 common pitfalls to avoid so you maximize your keyword strategy’s business impact
Get the most out of your keyword list and set yourself up for success.
‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief
Plus, Facebook announces new tools for Business Suite Manager
We’re all in this together: The partnership between marketing and automation; Monday’s daily brief
Plus, the local SEO problem of 1-star, no-comment reviews
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
Google adds ‘last updated’ hours notification to GMB profiles
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate.
Coronavirus disrupts search, digital ad budgets
With ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
New local SERP live in Europe
Branded directory buttons are being displayed above the map.
Goodbye Search Engine Land, SMX and Third Door Media
After more than two decades of writing about search and online marketing, as well as speaking at and organizing dozens of conferences, it's time to hang up my e-spurs and move on to other adventures.
Google Maps becomes more ‘social’ with Local Guides follow feature
Local Guides are part of the reason GMB and Maps are so successful.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
SMX replay: Create dashboards that inform and persuade
Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
The growing force of women in tech
While they comprise half of the U.S. workforce, women still hold less than 20 percent of all tech jobs. By comparison, women will represent 23 percent of the incoming 116th Congress. Let’s let that sink in for a moment. Congress, by the numbers, is now more progressive and less of a “boys’ club” than the […]
Google showing zero results again for many time, calculations & conversions search results
And it is back! Google may now show no search results for queries it's confident it can answer on its own.
Updated: The big list of Google Easter eggs
A surprise with each search.
Tamara de Lempicka Google doodle honors artist whose work focused on the Roaring ’20s
Born in Poland in 1898, de Lempicka was part of the Art Deco movement, creating artwork that blended neoclassical and Cubist styles.
Search in Pics: Parrots at Google, VHS tape library & scary client masks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google uses this scary client masks: Source: Instagram Girl scouts meet at Google: Source: Instagram Parrots […]
Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypes
The Dutch-born Olympian earned the nickname 'The Flying Housewife' after becoming the first woman to win four gold medals in a single Olympics.
Google honors Hannah Glasse, first popular cookbook writer, with a Google doodle
The 18th century writer of 'The Art of Cookery Made Plain and Easy' is featured with a special Google logo.
Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & TriMark Digital
During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and TriMark Digital. Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and the Best B2C SEM Initiative […]
Want to speak at SMX London? Here’s how
SMX London takes place May 22-23, 2018, at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about […]
SearchCap: The Virginia Woolf Google doodle, Google Q&A & remarketing ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking at marketing automation platforms? We compare 14 vendors Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and […]
Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Dalloway’ & ‘A Room of One’s Own’
Today's doodle was created by the London-based artist Louise Pomeroy.
Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery
Ingenhousz also served as the family doctor for Austria's royal House of Habsburg under the rule of Austrian Empress Maria Theresa.
Gertrude Jekyll Google doodle marks 174th birthday of the famous British horticulturist
Google invited British artist Ben Lewis Giles to create the colorful image celebrating Jekyll.
Bing says links are still a very important ranking factor
A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case.
Google adds trending searches and instant answers to iOS app
Google adds previously introduced Android search capabilities to iOS app.
Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage
Starting today, Google Maps users can tap the “find parking” button on the Android app to see a list of parking garages and lots in 25 US cities.