Topic: Marissa Mayer

SearchCap: The Day In Search, September 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items […]

Surprise: Yahoo Maps Gets A Facelift, New Features

Shortly after she became Yahoo CEO, Marissa Mayer declared (disappointingly) that she wasn’t going to invest in Local. It turns out that what she meant was she wasn’t going to go head-to-head with Google in Maps. Her predecessor Carol Bartz had outsourced maps (to Nokia), and she wasn’t prepared to make a bunch of new […]

SearchCap: The Day In Search, September 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will […]

Yahoo Updates Answers For Social And SEO Value

It’s amazing to me that it took Yahoo so long to update its Answers property. Once a thriving Q&A network and social search site, Yahoo really let Answers go to seed. However the company announced yesterday that it was rolling out a new user-experience including mobile optimization. Even in its dilapidated state, Yahoo Answers is […]

SearchCap: The Day In Search, July 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers […]

Former Google Product Manager Takes A Senior Director Role At Yahoo

A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During […]

SearchCap: The Day In Search, May 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in […]

Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn’t Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn’t. Yahoo’s “Get Out Of Microsoft Free” Card The WSJ story says that Yahoo has […]

iPhone & iPad Users To Get Google Now, As It Comes To iOS

Previously Android-only, Google’s “predictive search” tool Google Now is now available for the iPhone and iPad. It’s part of an updated Google Search App for iOS. Google Now for iOS had been anticipated since March, when Engadget discovered a promotional video suggesting it would make the leap. Until its release this morning, Google Now had been […]

SearchCap: The Day In Search, April 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines AFP reports a Japan court has ruled Google to alter the search suggestions and fined Google 300,000 yen ($3,100). The […]

Yahoo Buys Mobile Startup With Big Search Chops

Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as “a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles.” It sounds […]

SearchCap: The Day In Search, March 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network […]

SearchCap: The Day In Search, March 8, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Drilling Into Top Conversion Paths For Valuable Insights Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors […]

SearchCap: The Day In Search, March 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]

SEO

Yahoo Clues, App Search & Other Products To Shut Down April 1

Marissa Mayer is tightening Yahoo’s belt. Since taking over as Yahoo’s CEO, she’s spoken repeatedly on the need to zero in on being part of its users’ “daily habits.” Today, the company announced the shut down of seven products that don’t fit that “daily habit” mantra. Included in the group are a couple search-related products, […]

How Google’s Lack Of (Re-)Consideration For Local Businesses Makes Life & Listings Difficult

For local business listings, ranking well in Google search results is highly important. So, many proprietors attempt all sorts of things to get their businesses to rank well, and they often unintentionally break Google’s rules in the process. Yet, there’s no real means to get forgiveness once their listing is burned. Confusion surrounding this further […]

SearchCap: The Day In Search, January 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Year Later, Google’s Block Sites Feature Remains BlockedIn 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which […]

SearchCap: The Day In Search, January 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Are Search Engines Driving Libraries To Extinction? Not Quite Yet With today’s instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via […]

From Praise To Outrage: Reactions To Google’s Antitrust Settlement

The post-mortem analysis of Google’s antitrust settlement happened very quickly yesterday and this morning with some journalists and analysts concluding that factors other than the law were responsible behind the scenes. For example, Politico asserts it was largely “a calculated and expensive charm offensive” (lobbying) that drove the outcome yesterday. An even more absurd analysis argues that […]

SearchCap: The Day In Search, December 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s In Your 2013 SEO Playbook? I’ve thought about writing my 2013 SEO game plan since I hit the submit button for last year’s version. The problem is, since when my […]

Yahoo Testing A New Home Page Design

Yahoo appears to be testing a new home page design. Techno-Net captured it on a video and posted that video on YouTube for all to see. Here are the changes I noticed in this new design test: Cleaner User Interface Search Bar Sticks At The Top Left Menu Bar Is Static Remove Story Blocks In […]

SearchCap: The Day In Search, December 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FTC Ruling On Google Anti-Trust Issues Expected Tomorrow; EU Expects Settlement Offer Next Month The European Union appears to be closer to agreement with Google about anti-trust concerns relating to search, […]

SearchCap: The Day In Search, December 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google In Privacy Flap With Germans Over New iOS Maps According to a report in Computerworld, Google has violated German data protection and privacy rules with its new Google Maps app […]

A Yahoo-Facebook Search Partnership? Reality Check Time!

The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock Google off the top of search mountain. The rumors and expectations of this go back for years. Now the latest twist: Yahoo and Facebook will team up together. If you’re banking on that potential alliance […]

SearchCap: The Day In Search, November 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can Blogging Be Your Secret Weapon For Local SEO? I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO […]

SearchCap: The Day In Search, October 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Loses Australian Defamation Case, Awaiting Decision On Damages Google is awaiting a judge’s decision on damages before it decides what to do after losing a defamation case over its search […]

SearchCap: The Day In Search, October 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s Voice Search On Xbox Now Searches The Web, Too Microsoft is expanding Bing’s capabilities in the living room with news today that Xbox users can search the web via their […]

Mayer: Yahoo Not Planning To Invest In Local Search Right Now

Search is a “core priority” at Yahoo, but the company isn’t planning any significant investments in local search in the near future. That’s some of what new CEO Marissa Mayer revealed today in her first earnings call since she joined the company this summer. Mayer spoke several times about Yahoo and search in general, saying […]

SearchCap: The Day In Search, October 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo’s New Video Targets Google’s “Filter Bubble” Of Personalized Results DuckDuckGo’s ongoing mission to challenge Google (and other search engines, but mainly Google) on privacy issues has taken another turn with […]

September Search Share: Yahoo Continues Downward Slide

We’re getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse race, Google gained ground vs. last month. Bing was flat; AOL and especially Ask gained as well. Sadly, Yahoo experienced another month of decline — to its lowest market share in […]

SearchCap: The Day In Search, October 4, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s August & September Updates: Panda, Knowledge Graph, Page Quality & SafeSearch Google has announced details on the search algorithm and quality changes made over the past two months – August […]

SearchCap: The Day In Search, October 1, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo BOSS Expands To Offer Geolocation Data Yahoo’s Build Your Own Search Service (BOSS) has recently expanded to include geolocation data from two Yahoo services: Placefinder and Placespotter. BOSS is Yahoo’s […]

SearchCap: The Day In Search, September 28, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Does The “Miracle On 34th Street” Thing, Promotes Third Party Maps In App Store In the beloved holiday film Miracle on 34th Street, people at Macy’s department store in New […]