OpenAI brings visual ads and expanded measurement to ChatGPT
OpenAI is expanding ChatGPT Ads with visual formats, third-party measurement and new brand suitability tools.
Topic: Marketing Analytics for Data-Rich Environments
The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
Measuring AEO: A 3-layer attribution framework
LLM referrals capture only part of AEO’s impact. Connect AI search visibility to the traffic, demand, and revenue signals beyond the click.
CPC’s up, conversions down? Orchestrate data to find performance shifts
Decision Intelligence joins your Google Ads or ChatGPT Ads data to the whole market and hands back the action, not another chart to read.
Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
The 11x ROAS account that lost money on every order
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
How to prove paid social drives paid search demand
When attribution misses delayed and cross-channel influence, here’s how to measure the demand paid social creates and paid search captures.
Your paid media ROAS isn’t 5x. Or 2x.
Your platform claims the sale, your backend gives credit elsewhere, and neither can tell you if the ad caused it. Incrementality does.
The power of connected customer history
Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation.
How to improve Google Ads lead quality with CRM data
Connect your CRM to Google Ads, define qualified leads, and optimize campaigns around the leads that actually drive business value.
Google Ads API v25.1 expands measurement and insights
Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.
How to use MCP to get more data from the tools you already use
Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren't built to handle.
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
A 5-layer framework for measuring AI search performance
Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.
Google Ads adds dedicated reporting for new customer acquisition
Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here's how to uncover the missing signals.
How to report PPC performance without lying to yourself (or your boss)
The way you present PPC data shapes business decisions. Avoid misleading metrics, outdated benchmarks, and reporting that lacks context.
How to report SEO results executives actually care about
If your reports still lead with rankings and traffic, you may be proving SEO performance while failing to prove business value.
How ad platforms count and report conversions differently
Your ad platforms don't have to agree to be useful. Learn what different attribution methods are actually telling you.
Why marketing mix modeling is still hard to get right
Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and human expertise.
How to measure prompt-level visibility in AI search
You can't measure every AI recommendation, but you can build a reliable picture of your brand's presence. Here's how.
Google adds new YouTube brand campaign measurement tools
Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.
AI search is driving customers. Can you measure it?
AI search is becoming a measurable source of customer discovery. Here's what nearly 30 million calls reveal and what marketers should do next.
Google gives Demand Gen new AI creative and reporting tools
Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.
Why attribution and impact are no longer the same thing in PPC
Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing's true impact.
4 ways to track AI search visibility when attribution falls short
The path from discovery to decision is getting harder to see. Learn how to combine traditional attribution with new signals of influence.
The micro-macro shift: How to measure AI visibility now that precision is gone
AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation trends.
The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
How to use GA4 and Looker Studio for smarter PPC reporting
Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance.
Google Analytics adds AI insights and cross-channel budgeting to Home page
The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.
Google Ads adds beta data source integrations to conversion settings
Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.
How PR teams can measure real impact with SEO, PPC, and GEO
A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated answers.
Why the shakeout effect matters in CLV modeling
Misreading churn leads to flawed CLV assumptions. Analyze retention over time and identify the customers that actually drive profit.
Math! Now Available Right In AdWords Custom Columns
Use formulas to get even more out of custom columns in Google AdWords.