Microsoft Advertising publishes Conversions API documentation
Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform.
Microsoft shared documentation for its beta Conversions API, as a server-side option for sending data directly to the platform.
Learn how monitoring keyword and topic trends helps you publish early, build authority, and improve your odds of getting cited in AI search.
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value.
Use SERP overlap, content independence, and site structure to determine whether to create a new page, expand an existing one, or consolidate.
ChatGPT users can now reserve a table or join a Yelp waitlist without leaving the conversation, streamlining discovery to booking.
Microsoft's now lets advertisers appeal multiple disapproved text & image assets at once, reducing time spent resolving policy issues.
SEO, PR, analyst relations, and publishers are solving the same AI measurement problem from different angles. Here's what they agree on.
Microsoft now lets advertisers block Audience Ads from appearing next to specific page titles, for more control over ad placement.
Go beyond HTML with practical workflows to uncover rendering issues, weak site structure, and other obstacles to AI understanding.
New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.
You can now see numerous AI analytics reports broken down by branded and non-branded queries.
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
Around 40% of AI citations leave the source brand unnamed, exposing a blind spot in how companies measure visibility in AI search.
Microsoft advertisers can now securely preview and share PMax creatives across placements before campaigns go live.
Your ad platforms don't have to agree to be useful. Learn what different attribution methods are actually telling you.
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Emarketer sees the U.S. chatbot ad market reaching just $5.41 billion by 2030, far below OpenAI’s target for ChatGPT ads.
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Learn a proven five-phase framework for clearer navigation, stronger taxonomy, and content AI can access. Join us for the next SMX Now.
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.
Canel worked at Microsoft for about 30 years and was responsible for indexing, Bing Webmaster Tools, IndexNow and the foundation of Bing Search.
Microsoft is expanding PMax testing with two new experiment types that help measure campaign impact and validate upgrades.
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
Fear-based AI positioning grabs attention, but it can undermine trust. Here's why augmentation is a stronger long-term marketing strategy.
Search often captures demand that starts elsewhere. Use these measurement techniques to identify what's driving it.
Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.
Today, prompt tracking works well but it doesn’t give you the full picture. Learn how to make your prompt monitoring work better for you.
Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.
Microsoft said this is beginning to roll out in preview within Bing Webmaster Tools globally today.
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
The line between paid and organic is fading as Gemini shapes campaigns, search experiences, and brand visibility across Google's ecosystem.
Microsoft Ads' Product Explorer helps advertisers quickly identify catalog issues that may be limiting ad performance.
Search engines leave behind a detailed record of every visit. Here's how that data helps uncover hidden SEO issues at scale.
Microsoft is opening more premium ad inventory to cryptocurrency advertisers while maintaining existing compliance requirements.
Organic traffic is declining. Learn how publishers can boost AI visibility, earn more citations, and build authority using The Spruce’s proven LLM optimization playbook.
Microsoft releases a search service just for AI-agents, because agents search differently from humans.