Tuesday's #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attribution and bidding strategies that go beyond last click.
TrueView ads on video site blamed for lower aggregate CPCs.
Search was $24.6 billion of digital ad spend last year. Desktop outpaced mobile search spend nearly 4-to-1.
New product announcements will stem from mobile's prominent role in the customer journey.
US retailers saw on average 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Steady Gains In Paid Search Location Tracking A Win-Win Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy […]
The forced migration could lead to competing ad serving in your account if you haven't take action.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Loses Market Share As Some Firefox Users Return To Google Yahoo gives Google back some of the gains won after Firefox deal. B2B Marketing Automation Platforms 2015: New Market Intelligence […]
New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the U.S. smartphone population, these mobile users search more and rely more on their mobile devices than conventional smartphone users. The segment is defined […]
I’m going to predict that Apple and Google will not renew their Safari default search deal in the U.S. Both parties now have reasons not to renew. We don’t know precisely when their deal is up, but we know it’s this year. Previously, The Information reported that Microsoft and Yahoo are independently competing for the Safari business and that Apple’s Eddie Cue is […]
Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these national-locals called “ypSearch Marketplace.” It’s a paid-search, bidded marketplace that […]
Ads to appear across Google ad networks including mobile apps, search, display and video.
A new ad type will give mobile-centric marketers the ability to set up phone call conversion only campaigns.
Flurry gives Yahoo massive mobile reach and developer access.
A criticism of the Yahoo Bing partnership is that the two have merely traded market share rather than cut into Google's lead. Gemini's growth in mobile search traffic share appears to be following that same pattern.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: As Apple-Google Deal Expires, Who Will Win The Safari Default Search Business? Will it be Bing, Yahoo or Apple itself that supplies Safari’s search engine? The Future Of Search Is Productivity […]
The company's foray into native advertising will harness intent signals from Bing Ads.
Revenue rose 50 percent year-over-year, just beating out Black Friday's revenue gains of 49 percent according to Kenshoo.
Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the cross-screen retargeting, YP is working with vendor Tapad and its “Device Graph” methodology. Device Graph combines probabilistic and […]
With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by increased spend on the Yahoo Bing Network […]
Desktop's influence, while still dominant, continued to wane in the fourth quarter.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Opens A Visitor Center Here are pictures of Google’s temporary tour center, the permanent one is coming in the summer of 2015. Google News Now Will Crawl & Index Images […]
Mobile accounted for more than a third of clicks and ad spend.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss” On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream […]
On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribution and automated bidding features and best practices. If that’s not enticement to tune in, they’re […]
Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO — than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests that the tables […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt […]
Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the agency’s Director of Research, Mark Ballard, wrote about the change today. EBay serves syndicated text ads at the bottom of category search pages as a way to further monetize its content, […]
Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current location. Users can click to call or […]
App extensions will be available to advertisers on Bing Ads starting next spring. Timed to coincide with the removal of explicit mobile OS targeting, app extensions will be targeted automatically to a user’s OS and device. The extensions will feature an app’s icon and a call-to-action to download the app, as opposed to a click-to-download […]
The IAB has released its first half 2014 digital advertising revenue figures. Total U.S. digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its overall share of the pot declined from 43 percent to 39 […]
In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2 2013. Year-over-year click volume increased 17 percent over Q3 2013. But, click […]
Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year. No surprise, mobile devices and product ads continue to drive paid […]
Desktop and tablets are now united across paid search — with one caveat. Bing Ads has officially combined tablet and PC targeting in search campaigns on the platform, following on Google’s move to do so last year with the introduction of Enhanced Campaigns. Bing Ads announced the changes coming to device targeting back in June. […]
Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related keywords. Among the 327 advertisers found running Google PLAs on the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Begins To Roll Out New Benchmark Reports Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their […]
When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced the second line of ad […]
The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A couple of changes for Shopping campaigns include the […]
The Ad Preview and Diagnostics Tool in Bing Ads now allows advertisers to preview how their ads will look on mobile devices and find out why their product ads aren’t running. A new Product Ads tab in the tool includes a “reason for not showing” column with specific causes such as low quality score, low […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Close Variants Test In US Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact […]