Click Forensics quarterly report on overall click fraud was released for the fourth quarter of 2010. They said the click fraud rate dropped from 22.3 percent in the previous quarter to 19.1% in the fourth quarter of 2010. This is the first decline in click fraude reported by Click Forensics since Q2 2009. As you […]
In my last post here I gave some tips on which events you could go and visit in Europe. One of the sentences I used was “The SES circus opens its tents in London.” After that post I got an e-mail from someone asking whether I meant that in a positive or a negative way. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Improves Copyright Protection Anyone who has found that their content has been stolen (or scraped) online faces the decision of either letting it go (and using best practices that help […]
Expanding on something it’s been doing in the U.S. since last year, Google is now showing emergency information at the top of the search results in 13 countries. This means that searchers who type in queries that are the equivalent of English phrases like “poison control” and “emergency” will see special information above the search […]
It seems not a week goes by without news of a new investigation into Google’s Street View service, or into Google’s collection of personal data via unencrypted WiFi networks that occurred over three years as Street View vehicles drove the world’s streets. It seems like one country opens an investigation just as another country ends […]
At some point during the course of the past couple of years, perhaps catalyzed by the shock of Nokia’s roughly $8 billion acquisition of Navteq, Google decided it needed to “own” maps top to bottom. Since that time the company has been making a systematic effort to collect and improve the base data for this […]
Google Instant is expanding. The company has just announced new features and wider availability of the search-as-you-type feature. Let’s start with the latter; Google says Instant is expanding in two ways: Google Instant On Vertical Search Properties: In addition to being available on Google.com searches, Instant Search is now functioning on “many” of the vertical […]
One of the tactics I use to generate new links is to review a site’s stats and create a media promotion based on the trends I find. This strategy is not an easy, turn-key linking program but if you’re serious about growing your business as well as your links, it’s one of the best ways to attract […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches AdWords Help Site For Small Business Google has announced a new website aimed at offering tips and advice for small business owners that use AdWords. It’s called the AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Web Report: Average Page Size 320 KB Google released a report on general statistics of web pages on the Internet. The report lists basic information they retrieved over the course […]
On virtually every Google home page you can find the Doodle they created to recognize the Span vs. Netherlands match that takes place today in South Africa. Today is the 2010 FIFA World Cup Final and Google has a special logo for the event. Is Google picking sides here? Yahoo also has a special logo […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Assist Adds Real Real Time Queries The Yahoo Search Blog announced that Yahoo Search Assist, the as you type search suggestion feature, now shows real time information as you […]
The Yahoo Search Blog announced that Yahoo Search Assist, the as you type search suggestion feature, now shows real time information as you type your query. The example given was searching for [netherlands vs] and as you type, you will see it show [netherland vs brazil], which is today’s match. Here is a screen capture: […]
Google Buzz has been available on Maps for mobile devices, but now Google has made it possible to access Buzz on Maps for the PC. In addition Google is rolling out localized Search Suggest for Maps in more places around the world. You access the “Buzz layer” on Maps by selecting more, which reveals the […]
Today’s news that Google is defying Chinese authorities by no longer censoring search results leaves many wondering whether the government will simply force Google to cease operations in China. Even if that happens, China is still an important market to consider.
Is your international search marketing suffering from content avoidance syndrome? Are domains and hosting top of the list with a little dabbling in managing duplication? It's not too late - if you've recognized the problem you're halfway to solving it and focusing more on content investment!
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Behavioral Targeting & Google Analytics: How To Create Personas Following my last post on behavioral targeting, which was an overview of the field, I will provide a more hands-on approach in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Landing Page Testing: Choosing Between A/B Or Multivariate Approaches There are quite a few testing techniques available in the market. In this post I will dwelve into the two commonest testing […]
The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, Italy, Germany, Spain and the Netherlands can do this today. Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com. […]
Remember that Google Street View bike that was unveiled in May for use to map footpaths in Britain? Turns out, Google has a number of them, and they’re also operating in Japan, Italy and the US. In fact, imagery from them from three spots in California has recently gone online and more will be coming […]
BrandVerity tipped me off to news that Google has modified its AdWords trademark policy to allow bidding on trademarked terms in 190 new countries. The policy is in line with the same trademark policy that we have in the United States, Canada, United Kingdom and Ireland. I asked Google for a comment on this change, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google has released a bunch of new Street View images for cities in the UK and The Netherlands. Google Blogoscoped has a list of the UK cities. But you can just as easily drag “peg man” onto a UK or European map on Google and see the coverage. Recently Google added user photos to Street […]
Buzz has been growing over the past 4-5 days about what appears to be a new Google search results test that, if widely implemented, might spell doom for SEO rank checking software and some other tools. Many are concerned that it could kill web analytics software, too, but that may not be the case. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
In an earlier post, I solicited questions for Google about local search. My intention had been to present them at the What’s New in Local Search panel at SMX East this morning. But I didn’t get my act together to distribute them at the session. Google’s Eric Stein, who was on the panel, coordinated the […]
Google has posted the official blog post summarizing last week’s live chat event. Yes, we did post the unofficial version on Thursday night, but now we have the official version live for viewing. Q&A Transcript available via Google Groups John’s Personalized Search Presentation via Google Presentations Maile’s Case Sensitivity in Web Search via Google Presentations […]
Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users’ AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image […]
A New And Improved YouTube For Mobile from the YouTube Blog announces that they have improved their mobile version at m.youtube.com. The new features include: Tens of millions of added videos Community features now available on the mobile version Mobile phone uploads available within moments YouTube for Mobile is available and localized for the UK, […]
The introduction of satellite images into map search interfaces has excited both virtual sightseers and local app developers. Further innovations like Google’s Street View have caused consternation from privacy advocates while further pumping up the buzz about online mapping. In 2008, we can expect further innovations that stretch the envelope while dynamic map interfaces solidify […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As part of its continuing international rollout, AOL-owned video search engine Truveo has launched in Australia, Brazil, Italy, Mexico, the Netherlands, Russia, and Turkey. The site has experienced dramatic growth since its relaunch in August as a consumer destination. According to the press release, 70 percent of Truveo traffic now comes from outside the US […]
The Multilingual Search Blog posted their Global Search Report 2007 today. It is a compilation of search engine usage and PPC statistics from countries around the world. The report covers 16 counties, including Bulgaria, China, Czech Republic | Slovakia, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia | Ukraine, South Korea, Spain, The Netherlands, and the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
After a period of beta testing, Google is rolling out AdSense For Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan. Much like AdSense on the desktop, it’s aimed at publishers and site owners and intended to extend Google ad penetration farther into the mobile Internet.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Google Lat Long Blog announced a new feature available on Google Maps that enables you to add “Mapplets” directly on the “My Maps” section. These Mapplets, often referred to as mashups, allow you to add data on top of the maps. Some of the data overlays include real estate listings, jogging trails, events and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
YouTube, until now a single site serving a worldwide audience, now has gained country-specific versions for Brazil, France, Ireland, Italy, Japan, The Netherlands, Poland, Spain and the United Kingdom. For the initial launch, the sites have been translated into each country’s language and have gained localized home pages. Over time, YouTube-owner Google promises to make […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: