Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
Onsite ads are beneficial, but represent a closed ecosystem managed by the retailer, or publisher. PLA Extensions change this.
Microsoft will automatically adjust your bids in real-time to increase your chances for a conversion.
Interested advertisers or healthcare professionals can join the open beta by contacting their Microsoft rep.
Market expansion and automated bidding make their debut.
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Microsoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
The new updates were announced today on Microsoft's blog and will be rolled out over the coming weeks across the USA and other markets.
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.
Advertisers can now reach more audiences in Europe, Central and South America.
The updated policy aligns the Microsoft Audience Network with other advertising platforms.
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.
New additions to RSAs mean you can customize campaigns around events and searcher locations.
Microsoft Audience Network is also expanding to two new markets: France and Germany.
Advertisers can import up to 10,000 campaigns for each account.
Plus, Microsoft announces private search for Bing API
This beta opens up the use of automotive feeds and the API for advertisers.
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
A new partnership with Shutterstock opens up the stock image library to advertisers.
The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns.
The retargeting and prospecting audience solutions are now in open beta.
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing.
The new name reflects a broader focus on ad inventory, data and targeting capabilities.
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
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How it works and what makes MSAN different from other ad networks
New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn.