Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home page search box now shows you recent searches by defaultNov 21, 2017 by Barry Schwartz Even former Google search executive Matt Cutts calls this new Google search behavior “super […]
Bing also announced new weather and sports-related search updates and a photo contest.
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
The new feature lets users save an image, video or shopping search result to their "My Saves" folder which can be accessed across mobile devices and desktop.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For e-commerce success: SEO > aestheticsNov 7, 2016 by Julian Connors For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website SEO-friendly. Google […]
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is completely redesigning AdWords: Offers first peek Mar 28, 2016 by Ginny Marvin The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use. […]
Two new Bing image search features let users compare product prices, get product recommendations based on favorited images.
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]
Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. Mercent, which powers major retailer campaigns online for brands including Brookstone, Office Depot and HSN reports same seller online sales increased 40 percent on […]
Google is continuing to tweak the Google Shopping experience ahead of the holidays. With its sights set on Amazon, this week, the search engine announced a new set of features for consumers. Whether searching on a desktop, tablet or smartphone, the product previews stay within the main screen for quick access to detail information. After […]
Using Email Re-Marketing to Reach Abandoned Shoppers Shopping cart abandonment is a significant issue in the online marketing world. Studies show that between 50% and 70% of online shopping carts are abandoned before check-out. Forrester Research puts the number at 87% of consumers abandoning carts, with 70% of carts being abandoned just before check-out. Consider […]
As consumers prepare to get serious about their holiday shopping, Google is introducing new features to its pay-for-play Shopping search engine, including 360 degree product images, deals and discounts, and a collaborative shopping list. 360 Degree Views Start With Toys The company has started its effort to get 360 degree images of products with the […]
I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season provides search marketers a snapshot of behavior that should prove relevant for the upcoming year, though perhaps on a smaller scale. To gain a more accurate view […]
We’re already well into Black Friday. In many US stores the frenzy began last night at 10 pm or midnight (as opposed to the normal 4 am door-busting start time). People barely had time to overcome the sleep-inducing effects of L-tryptophan before getting out into the melee. And the word “melee” aptly describes the scene […]
Google is launching an e-commerce certification program this morning called “Trusted Stores.” The company says that it’s trying to give consumers greater confidence to buy products online. In very limited beta right now, qualifying e-commerce stores will be able to display a “Google Trusted Store” badge. What’s more interesting is that Google is backing its […]
Google Operating System Blog discovered a new feature to be released by Google named “Google Trusted Stores.” The landing page for this feature will be at google.com/trustedstores but it is currently not live. There was a video that was released today that was just made private. The video was shared on Google Operating System Blog […]
“Back to school! Back to school, to prove to Dad that I’m not a fool! I got my lunch packed up, my boots tied tight, I hope I don’t get in a fight!…” If you love the movie Billy Madison as much as me, then you’re singing the rest of the song in your head […]
Previously, I took a look at how the travel industry can use mobile SEO in conjunction with desktop-based campaigns to reach customers at two points during their vacation planning: at home while booking the trip, and at the destination while planning their activities. This timing element could be applied to a lot of other industries; […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Advertisers Can Now Optimize By Conversions Optimizing based on click-through data? That’s so 2010. Google is now letting AdWords advertisers automatically optimize what ads display most based on conversion rates. […]
Data has always been at the center of marketing decisions, but today it enjoys a constant, glaring spotlight! Results based marketing is here to stay, so it’s time to get the tracking machinery in place and get in front of the dashboard for some action. At a very basic level, you need to know which […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ten Search Marketing Hot Spots To Watch In 2011 As you shift your focus from frantically optimizing holiday campaigns to methodically (hah!) executing 2011 plans, here are ten areas worth thinking […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do You Hear What I Hear: Understanding Mobile Searcher Intent With 2010 holiday shopping season nearly complete, every consumer brand has really been given the ultimate mobile gift this from their […]
Google announced that mobile searches at Google grew 130% year over year based on the third quarter of this year compared to the third quarter of last year. Due to the increase in mobile searching and it being the holiday season, Google said they have added the seller rating extension to AdWords ads on mobile […]
The dust seems to have finally settled on the long holiday weekend, and according to several reports both formal and informal, that dust is largely colored green. Green, as in money: transactions, average order size, revenue, and other metrics are widely reported as being up this year compared to 2009. Here’s a recap of several […]
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]
Think it’s too soon to shop online for the winter holidays? Think again. Some retailers have been promoting holiday sales since this past summer. This year, both Walmart and Target held the first ever Black Friday in July sale, offering deals on a variety of electronics, apparel, toys, beauty products, sporting goods and other essentials. […]
A new study about the buying habits of computer and consumer electronics shoppers shows the importance of search to the online shopping process. Search engines, in particular, are relied on much more heavily than social media — but the study also speaks to the importance of on-site search boxes. The report — which can be […]
It could be that the general state of the 2009 economy is fueling the increase in early search queries for “Black Friday” related terms, or it it could be that the retail industry as a whole have embraced the annual event as part of a clever marketing strategy to boost overall holiday sales. As you […]
Google Product Search is rolling out three new features today, a new shopping “OneBox” that features popular products in certain categories of searches, a summary of product reviews and a “gallery” view option of products. Popular Products OneBox In the “normal” shopping OneBox, Google lists a variety of products along with an estimated price and […]
With more products, features and prices available in comparison to physical stores, the sheer time and transportation savings are making the Web an increasingly preferred shopping venue. In fact, according to the latest Forrester research, online shopping is growing five times faster than brick and mortar stores, with a projected growth of 14 percent by […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
There are a handful of companies that have been building local product inventory databases, many of them under the radar. They include Krillion, NearbyNow, Shopatron, Where2GetIt, Channel Intelligence, and ShopLocal. Krillion was the first to start syndicating that data. But NearbyNow is now going to take its billion product database and make it available in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The neglected part of the local story is about products. Often local search is discussed exclusively in terms of finding service businesses or small businesses in one’s own area. But an equally important, if less obvious, part of the “local search” phenomenon is shopping in the more traditional sense. I’ve written previous Locals Only columns […]
For the readers of Search Engine Land it might come as a surprise that, while most US adults find online shopping “convenient,” they still don’t like sending personal or credit card information over the internet. Based on a consumer telephone survey, among 2,400 adults (9/07), the Pew Internet Project found a range of contradictory attitudes […]
Building on their existing alliance, Yahoo and PayPal today announced that Yahoo Sponsored Search results will feature a blue shopping cart icon linking to merchants that accept PayPal Express Checkout as a method of payment. Participating merchants’ search listings on Yahoo will be enhanced with the shopping cart icon, pointing consumers to a bright orange […]
Since Google Checkout was launched last June, merchants in the program who also advertise on Google through Google AdWords have had little Google Checkout shopping cart icons in their ads. Today, Google Checkout announced the icon will be updated to a badge format similar to the Google Checkout buttons used by merchants since the […]
I gave Google Checkout some hassle earlier about promotion they were doing of the service. Earlier this week, I met with them during a visit to Google. The team explained that some of the promotion they’ve been doing is designed to react to consumer demand, to serve Google users that are asking to make it […]