This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
Topic: Progressive web app
Optimizing Core Web Vitals: Why real-user monitoring is key
With Core Web Vitals now a key factor in search rankings for mobile and desktop, publishers must act now to safeguard traffic and revenue.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
Video: Max Prin on technical SEO tools and PWAs
Did you know that sometimes when you build SEO tools it helps you learn more about how search works?
PWA: How to avoid partial rendering issues with service workers
When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search bots).
Google’s internal SEO strategy: Make small changes, embrace change, consolidate
Google gave a rare glimpse into how they manage their 7,000 internal websites.
SearchCap: Google Maps personalization, Google AMP report & Google shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s a CDP? Does your company need one?Dec 10, 2018 by Digital Marketing Depot Gartner predicts that the average US adult will own more than six smart devices by 2020, making […]
SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With so many choices, which SEO tool is right for you?Nov 13, 2018 by Digital Marketing Depot Compiled from the latest research, this 55-page report is your source for the latest […]
Google launches portal to help developers build modern web sites
A new Google tool at web.dev measures your site's performance as well as its compliance with standards for progressive web apps, best practices, accessibility and SEO.
SearchCap: The open marketing cloud, Bing improves web crawler efficiency, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform Oct 17, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the […]
SearchCap: DoubleClick bid manager and Google Optimize
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Google Optimize tests to take AdWords to the next levelMay 31, 2018 by Matt Lawson Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. […]
Ask an #SMXpert — JavaScript & PWAs
#SMXpert Max Prin answers questions on using JavaScript and PWAs to create responsive, fast and functional application-like experiences for mobile and desktop devices.
Ask the #SMXperts: Going All-In On AMP
If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.
Google releases Lighthouse version 3.0
Have you upgraded to Lighthouse 3.0 yet? If not, here is what is new and great in the new version of Google's tool for web developers.
SearchCap: Google My Business dashboard & API, class action awards & clickbait
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google My Business API, new dashboard to manage multiple locationsMay 1, 2018 by Greg Sterling Now a single registered account on GMB will be able to manage an […]
SearchCap: Super Bowl search ads, Google SEO audit tool & WordPress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new SEO Audit category to Chrome’s Lighthouse extensionFeb 5, 2018 by Michelle Robbins The popular auditing tool used by developers and search marketers now enables users to run basic […]
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience. And they're hiring WordPress experts.
‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference.
Here’s your preview of what to expect next month at SMX East
Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your […]
Google shuts down Fetch As Google for mobile apps
Google begins removing app indexing features from within Google Search Console.
SearchCap: Bing Ads updates, Google Search Console change & competitive analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads & Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns to aid management and […]
Why one e-commerce company is going all-in on AMP (Hint: conversions)
With significant conversion lifts over responsive design, Event Tickets Center has been pushing the AMP envelope.
SMX Advanced keynote: Google explains mobile-first, featured snippets data & more
Google's Gary Illyes sits down with Search Engine Land's founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics.
Voice, mobile & apps: Get the latest on Google’s search developments at SMX
Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […]
SearchCap: SEO budget & startup Google AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what […]
SearchCap: Google mobile index, move to Canada & repeat offender penalties
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All about the Google mobile-first indexNov 9, 2016 by Barry Schwartz Here’s everything we know about the Google mobile-first index. As Trump racked up Electoral College votes, searches about moving […]
Google publishes best practices for search engine-friendly Progressive Web Apps (PWAs)
Google publishes their first recommendations for making PWAs indexable in Google.
SearchCap: Google My Business advanced verify, AdWords Editor update & Google Home featured snippets
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business testing advanced verification process for spammy map categoriesOct 5, 2016 by Barry Schwartz Google tests a new spam prevention technique for local results called advanced verification. It uses […]
SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using search marketing to amplify TV buys: SMX East 2016Oct 4, 2016 by Erin Everhart Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship […]
SearchCap: Google Penguin recoveries, voice enabled maps & Landy Awards
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Penguin recoveries have started to roll out nowSep 28, 2016 by Barry Schwartz Have you been waiting two or more years to recover from your Penguin penalty? Google said […]
SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates Penguin, says it now runs in real time within the core search algorithmSep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, […]
SearchCap: Google images, mobile shopping & election hub
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google showing fewer image boxes in its search results?Sep 15, 2016 by Barry Schwartz You are now 50% less likely to see the image box show up in your Google […]
Google shares tips on using AMP for e-commerce
Google documents how to make your e-commerce site AMP-ready.
SearchCap: Google mobile usability, AdWords bidding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console testing new mobile usability reportJun 21, 2016 by Barry Schwartz Leaked screen shots show the new Google mobile usability testing tool gaining the same interface as the mobile-friendly […]
SearchCap: Google Click To Call, App AdWords & Google Dance
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: App marketers can now upload customer IDs to AdWords for targeting on Google Display NetworkMar 7, 2016 by Ginny Marvin The new bulk IDFA/advertising ID upload feature helps developers try to […]