Up Close Coverage From SMX Advanced 2013 Recently, I attended the SMX Advanced session, “Authorship: The Deep Dive“, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark Traphagen, Virante, Inc. There were a number of interesting takeaways. Mitul Gandhi is up first. He […]
Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you missed it. Complicated Technical Issues That Sabotage SEO Efforts, Search Marketing Sage Getting […]
Google’s head of search spam, Matt Cutts, announced at SMX Advanced a new beta application is testing within Google Webmaster Tools named the Structured Data Dashboard. The new dashboard will show webmasters more errors and reporting based on their schema, rich snippet and structured data implemented on a website. Matt said if you as a […]
Dr. Peter Meyers, the Marketing Scientist at Moz (formerly SEOmoz), tipped us off to a new Google search interface test. It appears Google is testing showing “in-depth articles” in the search results for local queries. In the screenshot below, Pete triggered these results by searching for [mexican restaurants]. The local results and maps came up, […]
Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google announced two upgrades here to the structured data tool. Google added a new tool to […]
Google has quietly added support for six additional data types to the data highlighter rich snippet markup tool they introduced back in December. Google initially launched a visual rich snippet markup tool in December to allow less tech-savvy webmasters to markup their event based data. The tool only worked with event data and nothing else. […]
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but are describing it functionally as “Interactive Snippets” and the next step on from rich snippets. To be launched in a few weeks […]
There are expectations in some quarters that publishers will soon be able to have their logos showing up in Google in the way that authors can have their pictures appear. But, Google says there are “no plans” for some type of “publishership” to go live similar to the way it handles authorship. Expectations were raised […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore] Core search activity was up pretty substantially in January, and Google’s US market share returned to the 67 […]
Patrick Altoft posted on Twitter about a new Google rich snippet designed for snow conditions. He searched for [geilo snow report] in Google and up came a rich snippet showing the snow conditions on that mountain. Here is a picture: As you can see, this rich snippet is pulled from the data on onthesnow.com. It […]
The Enterprise SEO column made its debut on Search Engine Land midway through 2011, as large companies and big brands were faced with new challenges and massive opportunities in the search world. In 2012, we saw mega-sized content sites lose visibility in search results due to Panda, while the Penguin updates squashed those who gambled […]
Google announced on the Google Webmaster Central blog a new tool that makes it incredibly easy for site owners to markup their pages with structure data. The Data Highlighter tool. The Data Highlighter is a browser based point-and-click tool that lets authorized site owners add rich snippet / structured data markup to their web pages. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Finally Adds Their Hanukkah Decorations To The Search Results If you search for [hanukkah] or [dreidel] or [menorah] and so on – you will see special Hanukkah decorations on the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Auto Industry Benefiting From Growth In Mobile Search Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. This underscores why it is critical for auto […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia’s HERE Maps For iOS A Disappointment Nokia has many fans around the world who believe that its mapping service is the best one out there. And in selected ways it […]
Google has published “information for webmasters” as least as far back as 2001. The original information included “do’s and don’ts” and “fact and fiction”. In 2003, Google expanded this information to include a specific set of “webmaster guidelines”: In 2006, www.google.com/webmasters became Google Webmaster Central, and the information for webmasters became a complete help […]
Google has renamed its rich snippets testing tool in webmaster tools to Structured Data, improved it to better reflect what the search result will actually look like and has expanded the types of structured data supported. Google first launched rich snippets — enhanced markup of search results — in 2009 and has been adding the types […]
A study by Conductor shows only 9% of technology blogs have fully implemented the authorship, rel=author, attribute fully on their site. That is less than 1 out of every 10 blogs. This is somewhat shocking because (1) these are technology blogs that should know about the feature and (2) it is shown to increase the […]
About a year ago, Google introduced a new rich snippets for prayer times. That rich snippet has now been decommissioned due to lack of webmaster implementation. The purpose was to show useful prayer times for those who are searching Google for Islamic, Jewish or other prayer times in the Google search results. Here is a […]
Google added two features to Google Webmaster Tools this week; a structured data dashboard and CNAME record verification. Structured Data Dashboard Structured data is a big part of Google’s search results and discovery process and to make it easier for webmasters to understand what structured data Google has indexed from your web site, Google introduced […]
Schema & Authorship: 1 Year Later Presentations from SMX Advanced, June 2012 It’s been a year since Schema.org, a joint alliance between Google, Microsoft, and Yahoo, provided a common foundation for sites to provide microdata and enhance rich snippets. We’ve also had Google’s rel=author tag enabling content sites to help identify their authors on the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Ways Conversion Takes Market Share Like Candy From A Baby They are out there, and they are not nice. They seek to take food from the mouths of your children […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the […]
Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts about people, places and things alongside Google’s traditional results. It also allows Google to move toward a new way of searching not for pages that match query terms but for “entities” or concepts that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Breadcrumb Trails Come To AdWords Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly […]
Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly to relevant sections of a site. An example of a breadcrumb trail would be “Apparel > Women’s Clothing > Tops > Sweaters.” As with organic breadcrumbs, the breadcrumbs displayed […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Cutts Explains How Google Search Works Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets […]
Google Rich Snippets are an outstanding way for webmasters to get more exposure for their pages in the Google search results. Using them, you can add add images, review stars and more to your listings. But for some webmasters, that is not enough. Back in November I noticed HTML entities working in Google’s breadcrumb rich […]
Google announced two updates to their rich snippets features yesterday. HTML Input For Rich Snippet Testing Tool: The first is they have added to the rich snippets testing a way to input your HTML and test the HTML before you make the HTML live. In the past, you always had to upload your changes and […]
Google is testing a new user interface feature for the search results where they hide the search tools and options from the left hand side and let you toggle them open and close with a click of a mouse. Michel Wester spotted this and posted a video and screen shots of how it works. Here […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Life-Size Google+ Circles, Google Tinfoil Office & Church Signs In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat […]
Google announced they are now showing concert rich snippets on band web sites so that you can see upcoming concerts and even book them on ticket sales web sites. The results will show you upcoming concert tour dates in your area right on the results page under the band’s web site. Here is a picture: […]
Google announced on the Google Webmaster Central blog that they are now adding video support for schema.org. They are doing this in combination with Microsoft Bing and Yahoo Search as a “joint effort.” Google says using the schema.org video markup is the “recommended way to describe videos on the web.” Google added that they still […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two webcasts next week: “The Buyers’ Journey,” and “Content, Freshness and SEO for Large Sites” Search Marketing Now will host two webcasts next week. On Tuesday, January 17, Christine Crandell and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removes Author: Search From Google News You can no longer search for articles from specific authors in Google News. As Barry Schwartz reported this morning on Search Engine Roundtable, using […]
Google has released ten different videos for webmasters on how rich snippets work. Google’s rich snippets are special markups used by webmasters to enhance the Google search results. They often take a while to show up in the search results, and often lead to webmaster confusion on if there are issues with the markup used […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Letter From Santa To The Search Community December, 2011 The North Pole Dear Search Community: Thanks so much for your many letters to the north pole. Your nicely written texts […]