How to use schema markup to optimize for the agentic web
AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web.
Topic: RSS
Reddit Pro opens to all publishers, adds new features in public beta
Publishers can now access Reddit’s Pro tools free, with RSS posting, AI community targeting, and analytics showing where content spreads.
Google: Forced syndication would permanently expose its ad systems
Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less relevant traffic.
XML sitemaps: What they are & why they matter for SEO
Help search engines crawl your site smarter. Learn what an XML sitemap is, how to create one, and why it’s essential for SEO and site visibility.
AI search is booming, but SEO is still not dead
AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.
The ultimate Google Search Console guide: Everything you need to know
Learn how to use Google Search Console to monitor site performance, fix indexing issues, and boost your SEO rankings with this step-by-step guide.
Best WordPress plugins to improve SEO
A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
About Search Engine Land
Learn about Search Engine Land, an online news and information publication that covers SEO, PPC and the search marketing industry.
Google Trends email subscriptions to stop working on October 29
This comes shortly after Google updated the user interface for the trending now results.
Google gives new look for trending now section of Google Trends
The new design fits more trending keywords and gives you a nicer and more actionable interface to do your research with.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
This day in search marketing history: February 4
MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more.
Google updates image SEO best practices and Google Discover docs
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google's rules
Google News app will display non-AMP content and send readers to publisher pages
Tracking and performance reports in Google Search Console won’t be affected.
Apple News, Google News, Google Newsstand: What marketers need to know
What they are, how they work and how to optimize for Google News and Apple News.
Google News to deprecate old RSS feed URLs on December 1, 2017
Do you subscribe to Google News RSS feeds? Well, you may have noticed that they appear to be completely broken now.
Bing partners with CBS Interactive in syndication deal
The deal is aimed at boosting mobile search volume and share for the Bing network.
What’s new with markup & structured data
Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.
Google begins massive migrations of their blogs from blogspot.com to googleblog.com
Google begins their own site migration project for their official Google blogs. Will they listen to their own site migration advice?
Be There. Introducing The Bing Network.
At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every […]
Bing Ads Announces Syndication Deal With AdMarketplace, Gumtree.com
Deals expand reach for Bing Ads advertisers in search results on US and UK digital properties.
SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]
SearchCap: Upcoming Google 3rd Party Policy Changes, Quixey Announces Alibaba Deal & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014 Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and […]
SearchCap: Google’s Advice On XML vs. RSS, Q3 Paid Search Spend Surges & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tune Your Paid Search Campaigns To Account For Holiday Volatility The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have […]
XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling
When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a new blog post sharing advice on XML sitemaps and RSS/Atom feeds, Google says it’s not an either/or question. For optimal […]
Google Launches A New Google Alerts Interface
Google has completely revamped the user interface and design for Google Alerts. Google Alerts allows searchers to subscribe to be notified of new content Google discovers on a specific keyword via email or RSS feed. Google Alerts is useful and important for managing your online reputation, following companies and topics you are interested and the […]
Bing Sitemaps Best Practices & Large Site Sitemaps Issues
Bing has posted on the Bing Webmaster blog their best practices on how to implement XML Sitemaps files for your site. The post includes a large topic on how the best practices apply to really large web sites, with many URLs. Bing’s Six Best Practices For Sitemaps: Follow the sitemaps reference at www.sitemaps.org. Common mistakes […]
Google Alerts Adds Filters For Regions & Languages
Google has added two more filter and delivery options to Google Alerts. Google Alerts informs you of updates within Google results via email or RSS feed. The two new filters let you refine those alerts by language or region. You can tell Google you only want alerts for specific keyword phrases within a specific region […]
SearchCap: The Day In Search, September 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Quietly Brings Back RSS Feed Option To Google Alerts The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed […]
Google Quietly Brings Back RSS Feed Option To Google Alerts
The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed option has indeed returned at google.com/alerts. In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I’ve set up, however, they still seemed to […]
SearchCap: The Day In Search, July 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Alerts Drops RSS Delivery Option Google has quietly dropped the support to deliver your Google Alerts via RSS. A warning at the top of the page, for those who had […]
Google Alerts Drops RSS Delivery Option
Google has quietly dropped the support to deliver your Google Alerts via RSS. A warning at the top of the page, for those who had RSS delivery previous set up for Alerts reads: Google Reader is no longer available. To continue receiving Google Alerts, change to email delivery. Here is a screen shot: In October […]
Yahoo Expands Search-Ads Relationship With Chitika Into Mobile
Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with […]
SearchCap: The Day In Search, March 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Update 25 Seems To Have Hit There are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday. We’ve reached […]
SearchCap: The Day In Search, January 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: RIP Aaron Swartz, One Of The Earliest Google Bloggers I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range […]
RIP Aaron Swartz, One Of The Earliest Google Bloggers
I was saddened to see the news that Aaron Swartz had committed suicide. Such a tragedy. Swartz is known for a wide-range of things, such as helping create Reddit, RSS and being an internet activist. But I remember him most as one of the earliest Google bloggers. The Google Weblog went up on March 17, […]
SearchCap: The Day In Search, May 17, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing […]