Top AI tips and prompts to supercharge your content marketing
Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and connect with your audience.
Topic: San Francisco
Daily Mail ‘set to sue’ Google over Bard copyright issues
Google is accused of illegally taking hundreds of thousands of the newspaper's articles to train its ChatGPT rival, Bard.
Google sued for allegedly stealing content, data to train AI products
The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI products to generate media assets.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
Yelp unveils 3 new features to transform user experience and boost engagement
The new features simplify finding businesses tailored to users' needs and promote valuable content contributions.
New with Google multisearch, Google Maps, and more previews of Bard
Google Lens is now used over 10 billion times per month.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 3
Why Google penalized Google Chrome, plus: DuckDuckGo launches Donttrack.us, Google challengers, Google newspaper ads and more.
Are we officially saying goodbye to Twitter? It depends on who you ask
The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around?
Google launches new search, shopping and maps features
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
PPC management for ecommerce: 28 tools to explore
Software and tools not only help you manage your time better but provide helpful insights that you wouldn't otherwise see in a Google or Facebook interface.
Digital marketing ranks in the top 3 hottest skills Americans are learning in 2022
The digital marketing industry is hot right now and employees are looking to learn and grow by adopting new skills.
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.
The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021
And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
I wanna get on the good foot; Monday’s daily brief
Plus, how to plan content that actually ranks and Google Podcasts’ new requirements.
Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care about.
The July core update is “effectively complete”; Tuesday’s daily brief
And, how search professionals can help fight against misinformation in their communities.
If almost everyone uses Google, does that make it a public utility?; Thursday’s daily brief
Plus, tips for choosing the right event to speak at.
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online and offline activities.
Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure.
Destructive impact of coronavirus on SMBs greater than an ‘economic hurricane’
Yelp analysis finds the devastation is 4X the magnitude of the biggest economic shocks of the past decade.
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group.
Paid search ad copy strategies during coronavirus
Why you should re-examine your PPC ad messaging now.
Video: Detlef Johnson on SEO for developers
The longtime developer and SEO is working to bring the disciplines together.
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart displays.
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations.
Google Maps becomes more ‘social’ with Local Guides follow feature
Local Guides are part of the reason GMB and Maps are so successful.
Google My Business adds more branding tools, introduces searchable @shortnames
The top 5% of local businesses in each category will also be eligible for a new "Local Favorite" badge.
The big picture: With multi-channel campaigns, Google aims to own the funnel
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
New native Discovery ad campaigns from Google monetize Discover feed for first time
Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Machine reservations: Google’s Duplex expanding to more Android, iPhone users
The technology appears to be ready for prime time as Google readies machine-based booking for categories beyond restaurants.
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps
The business model for Google Assistant may be transactions over advertising.
SearchCap: Google Analytics with Search Console bug & old Search Console reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to redirect old Search Console reports to new ones Dec. 13 Dec 7, 2018 by Barry Schwartz It’s time to get acquainted with the new Google Search Console reports. Google […]
AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.
Local Services by Google expands beyond US into Canada
The company is also running a test in the U.S. to show the number of local bookings businesses have received.
SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Scripts are rolling out in betaNov 7, 2018 by Ginny Marvin Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor […]