Topic: Santa Clara

Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons

WiFi provider Aruba Networks used to offer retailers and others “blue-dot” indoor navigation using WiFi triangulation. However Apple’s recent decision in iOS 8 to randomize the iPhone’s MAC address changed all that — and may have effectively killed WiFi as an indoor location technology. Beyond this, WiFi is expensive and requires significant IT involvement. Beacons […]

SEO

No CEO News Emerges From Yahoo Shareholder Meeting

You can’t blame Yahoo’s board for being a little bit gun shy. After all, eight out of 11 directors are new this year — three of them were appointed in the wake of the highly-public resume scandal that ousted CEO Scott Thompson. With the Thompson debacle, the departure of co-founder Jerry Yang, and the ill-fit […]

SearchCap: The Day In Search, March 2, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Make A Great First Impression With Ad Copy + Landing Pages A good referral may still be the best way to find a consumer driven business. However, with more […]

SEO

Yahoo Turns 16 Years Old

On March 1st, Yahoo turned 16 years old – celebrating their sweet 16, as they put it. Yahoo was founded by Jerry Yang and David Filo in January 1994 but was incorporated on March 1, 1995 in Santa Clara, California. Since then Yahoo has been through CEOs, including Terry Semel who was replaced by founder, […]

Video, Local & Other Vertical Search

Video, local, and other search verticals focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX West – March 11-13, 2013 – San Jose, CA Slides & Speaker Audio: Being National, Going Local Large national retailers and […]

SEO

SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]

Paid Search

Paid search focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: Big Data + Big Math = Exponential Search Performance Seems every industry is […]

SEO

Yahoo Building 13 Six Story Buildings Near Google

Yahoo’s massive new headquarters plan approved from MarketWatch reports Yahoo can now build enough buildings to house most of their existing worldwide employees, all in Silicon Valley. Tuesday night the Santa Clara City Council unanimously voted to approve Yahoo’s development plan for thirteen six-story buildings. The buildings will be about 10 miles away from the […]

Google’s Norvig: PageRank Is Overhyped

Speaking today at SMX West in Santa Clara, Google’s Director of Research, Peter Norvig, said that PageRank is overhyped and probably needs a new name. His comments came during the morning keynote session in a conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. After being asked about search technologies that he thinks are […]

SearchCap: The Day In Search, March 3, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Liveblog: SMX West 2010 Keynote – An Insider’s Look At Google Research It’s day two of SMX West 2010 in a rainy Santa Clara, California, and we’ll be liveblogging today’s keynote […]

Liveblog: SMX West 2010 Keynote – An Insider’s Look At Google Research

It’s day two of SMX West 2010 in a rainy Santa Clara, California, and we’ll be liveblogging today’s keynote session. Search Engine Land’s Danny Sullivan and Chris Sherman will be chatting on the big stage with Peter Norvig, Google’s Director of Research. We’re expecting some sneak peeks at future Google products and technology, so come […]

Liveblog: Steve Ballmer Keynote At SMX West

Microsoft CEO Steve Ballmer makes his first address to the search marketing community today at SMX West in Santa Clara. Danny Sullivan will sit down with Ballmer for a “fireside chat” that will also include time for Q&A from members of the audience. NOTE: Microsoft has now posted a video and a transcript of the […]

SearchCap: The Day In Search, February 3, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Digital Marketing Budgets To Increase In 2010 Econsultancy and ExactTarget released a new report today that says digital marketing will account for 24% of overall marketing spend this year, and […]

SEO

Bruce Clay’s Advanced SEO SMX West Dream Agenda

Experienced SEOs understand the need for keeping up on changes in the constantly evolving search space. That’s why I’m so passionate about continuing SEO education and training. The upcoming SMX West conference taking place March 2-5 in Santa Clara, CA, is one such opportunity I recommend to fellow advanced-level SEOs. The advanced-level content that will […]

SearchCap: The Day In Search, January 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ballmer Blogs His Thoughts On Google, China Both current Microsoft CEO Steve Ballmer and former CEO Bill Gates have recently spoken out critically about Google’s stance on doing business in China. […]

SearchCap: The Day In Search, January 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Collecting Local Reviews From Non-Traditional Sources In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of […]

Why You Should Attend SMX West 2010: A Personal Preview, From Danny Sullivan

In less than two months, Search Engine Land’s SMX West search marketing conference will happen from March 2-4 in California. Anyone who is even remotely connected to gaining visitors, customers and driving sales should be attending. Experienced search marketer? Newbie? Web developer? Designer? Involved in public relations? Traditional marketer? There’s good stuff for all these […]

SearchCap: The Day In Search, November 30, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Caffeine Now Live On One Google Data Center As expected the Google Caffeine index is now live on one Google data center. Note, it will not be added to more […]

SearchCap: The Day In Search, November 2, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Yahoo, Bing Bury GeoCities.com, But Some Zombie Sites Are Still Alive Although some GeoCities web sites are still online, all three major search engines have removed the domain from their […]

Gmail Labs Adds Location To Signatures

The Gmail Blog announced that you can now activate a new labs feature that will append your current location to your email signature, when you use Gmail or Google Apps email within the Gmail interface. To activate it, go to “Settings” and click on “Labs.” Scroll down to the location feature and enable it. Then […]

Book Your Meet & Eat Table For SMX West!

We spend a lot of time coming up with networking activities for Search Engine Land’s Search Marketing Expo conferences, and our SMX West event happening next week from Feb. 10-12 in Santa Clara, California, is no exception. One of these are our Meet & Eat tables. Registration is now open for those, plus there are […]

SEO

SMX West Keynotes: Battelle, Cerf & Sullivan

Search Engine Land’s next Search Marketing Expo conference, SMX West, comes to Santa Clara, California this Feb. 10-12. I’m happy to announce that we’ve completed our keynote lineup. Google’s Vint Cerf, “The Search” author John Battelle and myself will all be kicking off each day. I’m going to start the show with a keynote after […]

SEO

SMX West 2009 Agenda Is Up! Want To Speak?

Search Engine Land’s next Search Marketing Expo conference, SMX West 2009, comes to Santa Clara, California this Feb. 10-12. The agenda has now been posted. It has sessions of interest to search marketers of all levels, and I’ll be doing a longer post in the near future to cover everything in the program. But for […]