Topic: Search engine optimization

Google Tests “Quick View” Button In Mobile Search Results

Google seems to be testing a new feature named “Quick View” in their smart phone enabled search results. The feature lets you load a page from the source web site in a quicker method, instead of loading the full page, which might require longer download time. Here is a picture of searching for [seo] on […]

SearchCap: The Day In Search, December 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Where’s Santa Claus? The 2012 Santa Tracker List, From NORAD To Google, From The Web To Apps It’s Christmas Eve, and Santa Claus is on his annual trip delivering presents to […]

SearchCap: The Day In Search, December 21, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting […]

Bing Linked Pages Now Called Bing Tags

Earlier this year, Bing announced a new featured named Bing Linked Pages, that feature is now named Bing Tags. The feature allows you or your friends to “tag” web pages and documents in Bing’s index as being related to you or your friend. The purpose is to make the search results for you and your […]

SearchCap: The Day In Search, December 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Policing Of Duplicate Ad Sitelinks Extensions Misses Apparent Violator — Itself AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can’t […]

Study Hints At Long-Term Siri Threat To Google In Mobile

Apple Insider is reporting, based on a study by investment firm Piper Jaffray, that Siri today (iOS 6) relies on Google considerably less than it did in iOS 5. That’s partly a result of the switch from Google’s local data in Maps to Apple’s own mapping data. However another part of the change is probably the […]

SearchCap: The Day In Search, December 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Vs. Google Maps: Reality Check Time Google Maps new app is terrific app — although initiating navigation isn’t as intuitive as it might be. But I’ve found that Apple Maps […]

Flights, Hotels: Google Is Improving Its Travel Search Tools

Following its acquisition of travel software provider ITA, Google’s flight and hotel search products have offered isolated useful features but have largely failed to live up to Google’s promise of “innovation.” Consumers have mostly failed to notice Google’s travel innovations so far as well. There are now indications that Google’s travel sites and content are becoming more […]

SearchCap: The Day In Search, December 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FTC Ruling On Google Anti-Trust Issues Expected Tomorrow; EU Expects Settlement Offer Next Month The European Union appears to be closer to agreement with Google about anti-trust concerns relating to search, […]

SearchCap: The Day In Search, December 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps iPhone App Gets 10 Million Downloads In Two Days Just about a week ago Google’s new Google Maps iPhone app was released and oh boy were people waiting for […]

SEO

YP: 30 Percent Of Search Queries Now Coming From Mobile

Local search provider and online ad network YP has released its end of the year review report (.pdf). The data are drawn from a huge volume of queries on its PC destination site, its mobile site and apps, as well as its broader advertising network. YP says that 30 percent of its overall query volume […]

SearchCap: The Day In Search, December 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google In Privacy Flap With Germans Over New iOS Maps According to a report in Computerworld, Google has violated German data protection and privacy rules with its new Google Maps app […]

SearchCap: The Day In Search, December 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Is Back On The iPhone: Native iOS App Released Google has released its long-awaited map app for the iPhone. And it delivers all the expected features: voice-guided turn-by-turn navigation, […]

Hot & Cold Trends In Search Going Into 2013

The end of the year in any industry marks a good opportunity to look back on the year and reflect on changes. This is particularly true in the SEO industry, given the volume and intensity of changes that have occurred in 2012 — from algorithmic changes to how SEO is perceived in the organization to […]

November ComScore Data Suggest PC Search Volume May Have Peaked

Yesterday comScore released its November search market share data. The distribution and trends are consistent with what has been happening over the past several months: Google is stable, Bing has gained incrementally, Yahoo lost some share (mostly to partner Bing) and the others have gained or lost a fraction of a point. Stepping back, comScore […]

SearchCap: The Day In Search, December 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates SafeSearch Filter In Image Search Google has changed the default behavior of their image search to work similarly to how web search works. Now when you search for less […]

Grokr & Expect Labs: More Mobile Search Insurgents Appear

Just when you thought competition in search was effectively over, it starts to get interesting again. Over the past two weeks I’ve spoken to no less than four companies that say they are trying to reinvent “mobile search” for smartphones or tablets. I would almost guarantee there are more out there as well. These companies […]

Google Introduces Data Highlighter Tool For Structured Data Markup

Google announced on the Google Webmaster Central blog a new tool that makes it incredibly easy for site owners to markup their pages with structure data. The Data Highlighter tool. The Data Highlighter is a browser based point-and-click tool that lets authorized site owners add rich snippet / structured data markup to their web pages. […]

12 Top Search Trends To Kick Off 12/12/12 Google Zeitgeist

Don’t worry, Google’s year in review for 2012 isn’t that predictable for the once in a lifetime calendar event. On the official Google 2012 Zeitgeist website, you’ll find their biggest list ever published, with a total of 838 lists from 55 countries, covering 1.2 trillion searches done worldwide. Digging in deeper, Google has divided the massive […]

Yandex Launches Personalized Search Results For Eastern Europe

Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and Kazakhstan, affecting 75-80% of search queries and potentially all of the search results a user sees. Yandex has been testing the approach throughout the last year and found that users click 37% more often on […]

SearchCap: The Day In Search, December 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Finally Adds Their Hanukkah Decorations To The Search Results If you search for [hanukkah] or [dreidel] or [menorah] and so on – you will see special Hanukkah decorations on the […]

Official: Bing Updates Social Sidebar Design

Bing has officially announced they have redesigned the search results screen and social sidebar to help improve usability of the page. The changes include: The social results on the right are now clearly labelled as “Social Results” The search results on the left are now left-justified Addition of a + more link to expand the […]

Will 2013 Bring A Paid Link Resurgence?

With Google rolling out frequent changes, the last couple of years have been alternately amazingly fun and freakishly terrifying for anyone who builds links or has links built. It should be clear by now that your site can be harmed by poor quality links, whether you bought them or got them for free, or heck, […]

SearchCap: The Day In Search, December 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Hanukkah Google Adds Festivus Decorations But No Dreidels This week is Hanukkah and typically Google adds holiday decorations in the form of Jewish Stars, Menorahs, Dreidels or other Hanukkah related […]

Bing Expands Its Snapshot To Include People & Landmarks

There’s no escaping it: It looks and acts a lot like Google’s Knowledge Graph. But Bing calls it “Snapshot” — that middle column in between its main search results and the social sidebar on the far right. And today, Snapshot expands to begin showing facts and related information for both people and landmarks. So, on […]

SearchCap: The Day In Search, December 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Raven Tools To Remove Scraped Data To Maintain Access to AdWords API While there has been lots of talk about a Google crackdown on developer access to the AdWords API, there […]

Bing Shopping As A Poster Child For Consumer Confusion About Ads

Bing has been escalating its attacks against Google Shopping over consumer transparency since launching its “Scroogled” campaign just over a week ago. Well, consumer confusion is a serious issue. Indeed, Bing itself can be used to illustrate some of the problems consumers face at both Bing and Google. The day after Bing’s campaign launched, I […]

SearchCap: The Day In Search, December 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nokia Partners With Xyo To Power “Replacement App” Search For Windows Phones One of the persistent criticisms of Windows tablets and Windows Phones is that they just don’t have the app […]

5 SEO Audit Considerations For Publishers & News Sites

SEO site audits should all be at least a bit unique. Everyone has their own process for pricing and conducting SEO audits, but one of the important things to keep in mind is the different needs of different types of sites. The core issues and focuses in auditing a twenty page B2B lead gen site […]

SearchCap: The Day In Search, December 5, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdSense Text Ads Get Biggest Makeover In Recent Memory In a nod to consistency across platforms and the growth in mobile usage, Google has overhauled its AdSense text ads to be […]

Just Testing: Google Users May See Up To A Dozen Experiments

Google’s Chief Economist Hal Varian said during a Google Tech Talk on October 22, 2012 that Google users may see a dozen or more Google experiments per Google visit. About 26 minutes into the Google Tech Talk, Hal said, “any time you access Google, you probably are in a dozen or more experiments.” The talk […]

KickVox Takes Aim At “10 Blue Links” With New Visual Mobile Search App

A few years ago VCs and entrepreneurs believed that there was an opportunity to disrupt online search, to offer a more compelling or next-generation experience. Companies like Powerset, which was sold to Microsoft, were among a class of search insurgents that spoke broadly about the opportunity to go beyond what Google was doing. That battle for the […]