Reddit marketing for SaaS: Insights from 117 brands
Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.
Topic: Software as a service
What are you optimizing for in paid search when keywords matter less?
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
5 lessons from delivering bad SEO news to executives
Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results fall short.
groas introduces a fully autonomous approach to Google Ads management
A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live campaign data most companies never get.
Why bottom-of-funnel content is winning in AI search
Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here’s how to turn that into pipeline.
The Reddit detour distorting PPC signals
Buyers are researching on Reddit before clicking your ads. That hidden journey is skewing PPC data and misleading automation.
Why no amount of SEO can fix a broken brand
Traffic loss isn’t always technical. See how reputation, inventory decisions, and leadership missteps quietly erode rankings and conversions.
How to measure intent gaps using Google Search Console data
Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short.
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
How marketing leaders are getting unstuck from Salesforce
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
Guest post outreach in 2026: A proven, scalable process
Learn how to find the right sites, pitch relevant topics, and improve reply and publish rates with a repeatable outreach workflow.
Why AI search is your new reputation risk and what to do about it
From Reddit threads to repeated claims, learn how AI search constructs brand narratives — and how to audit, correct, and influence them.
Build your own AI search visibility tracker for under $100/month
Follow a practical framework to build an AI visibility tracker using vibe coding across ChatGPT, Claude, Gemini, and Google.
SEO leads martech replacements, but not for the reason you think
Marketers swap SEO platforms less frantically, driven by AI upgrades, budget pressure, and new demands from changing search experiences.
Reddit Pro opens to all publishers, adds new features in public beta
Publishers can now access Reddit’s Pro tools free, with RSS posting, AI community targeting, and analytics showing where content spreads.
How to build a custom GPT for business (that your team actually uses)
Most GPTs fail because they’re too broad and under-tested. Here’s how to build focused, high-ROI GPTs your team adopts and uses every week
Heidi Sturrock shares how a costly mistake became a competitive advantage
Heidi Sturrock shares how a broad match mistake got sales speaking with a competitor's angry customers leading to an unexpected acquisition strategy.
How SEO maturity unlocked a 133x ROAS in medical device marketing
From $12K in ad spend to $1.6M in revenue, see how authority, clean conversion signals, and CRM feedback loops made PPC scalable.
AI citations favor listicles, articles, product pages: Study
Study of 75,000 AI answers shows listicles, articles and product pages drive 52% of citations, with intent deciding what gets cited.
Your SEO maturity score doesn’t measure what you think it does
VGMM scoring reveals governance gaps, single points of failure, and whether your SEO can scale beyond individual expertise.
Beyond keywords: Mastering AI-driven campaigns
PPC experts explain how AI Max and Performance Max reshape search, when automation wins, and where human strategy still drives better leads.
How to QA AI-generated content: A complete workflow
Learn how to review and QA AI-generated content with a step-by-step QA workflow: Check for accuracy, maintain brand voice, and improve output quality.
Google’s spam update vs. AI affiliate sites: An SEO experiment
An experiment with AI affiliate sites shows how Google’s spam systems treat low-trust, programmatic SEO — and why it can’t stand alone.
How to write paid search ads that outperform your competitors
Review your ads in context, not isolation. Get practical tips to sharpen messaging, use AI wisely, and write PPC copy that converts.
LLM consistency and recommendation share: The new SEO KPI
Traditional SEO metrics miss recommendation-driven visibility. Learn how LCRS tracks brand presence across AI-powered search.
ChatGPT ads collapse the wall between SEO and paid media
ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM visibility.
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it
AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence.
The real story behind the 53% drop in SaaS AI traffic
AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.
Why video is the canonical source of truth for AI and your brand’s best defense
A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval.
How to make automation work for lead gen PPC
Automation isn’t just for ecommerce. Learn how to drive more leads, cut costs, improve quality, and save time with AI-powered campaigns.
What repeated ChatGPT runs reveal about brand visibility
Running the same 12 prompts 100 times shows how inconsistent ChatGPT brand recommendations are – and why AI visibility tracking falls short.
Google AI Mode doesn’t favor above-the-fold content: Study
It's not about placement, it's about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page.
Google may be cracking down on self-promotional ‘best of’ listicles
SaaS brands saw 30–50% visibility drops after heavy use of self-ranked 'best' pages, possibly signaling stricter Google review trust signals.
The in-house vs. agency debate misses the real paid media problem
Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
Why Search and Shopping ads stop scaling without demand
Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance.
Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support
Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families.
Does llms.txt matter? We tracked 10 sites to find out
We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
9 best social media planning tools in 2026
The best social media planning tools are Semrush Social, Hootsuite, Buffer, SocialPilot, and Sprout Social.