YouTube is no longer optional for SEO in the age of AI Overviews
As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility.
Topic: Software as a service
Microsoft launches Copilot Checkout and Brand Agents
These new agentic experiences were showcased at the NRF 2026 conference.
Google Ads for niche markets: What actually works in 2026
Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when search volume is low.
The complete guide to topic clusters and pillar pages for SEO
Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with proven frameworks built for today’s AI-driven search.
Why SEO annual plans fall apart – and how to build one that holds up
Annual SEO planning still works when it’s built for reality. Learn how to set goals, prioritize work, and execute quarter by quarter.
The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
A dark landing page won our A/B test – here’s why best practices got it wrong
Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.
How to use proxy metrics to speed up optimization in complex B2B journeys
Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course.
Unmasking affiliate fraud: Protecting growth in 2026
Learn the most common types of affiliate marketing fraud and how modern tools help brands protect growth, reputation, and spend through smarter affiliate fraud detection strategies.
The skyscraper technique’s surprising transformation in the AI era
Boost backlinks and rankings with the Skyscraper Technique. Learn how to find top content, make it better, and earn links that drive SEO success.
3 common mistakes to avoid when investing in AI search
Avoid common AI search SEO mistakes. Align goals, metrics & strategy to optimize effectively for LLM-driven search.
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
How to consolidate legacy SKAGs – and why it’s time to move on
Precision has changed, but control isn’t gone. Learn how to consolidate SKAGs, protect performance, and focus on what still drives results.
The reign of forums: How AI made conversation king
AI may run the web, but conversation drives it. Build forums that boost authority and create content no algorithm can copy.
How to monitor your website’s performance and SEO metrics
After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.
Thought leadership content: Build authority & trust
Stand out in a crowded market. Learn what thought leadership content is, how to create it, and why it drives authority, trust, and long-term growth.
How to use YouTube Ads to drive B2B conversions
Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.
Types of landing pages: Examples & when to use each
From lead gen to click-through, not all landing pages are the same. Learn the main types, see examples, and discover how to choose the right one for your goals.
3 key AI search limitations for B2B SaaS marketing
AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.
Privacy-led marketing: How to build trust and win in a cookieless era
Future-proof your marketing strategy. Learn how privacy-led marketing balances compliance, customer trust, and performance in a post-cookie world.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
Unlinked mentions: Measure brand impact beyond links
Unlinked mentions still matter. Learn how to track them, evaluate their SEO and PR value, and use insights to strengthen brand visibility and authority.
What the AI Visibility Index tells us about LLMs & search
Discover how LLM visibility is reshaping SEO. Learn to track brand mentions in AI responses, new metrics beyond rankings, and optimization strategies for 2025.
Adrienne Shavers talks blog blunders and ad copy chaos
Learn how PPC consultant Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into valuable lessons.
MOFU keywords: Your secret shortcut for converting prospects into purchases
MOFU keywords bridge awareness and purchase. Learn how to find and use them to educate prospects, build trust, and guide them toward conversion.
Reddit launches Pro tools for publishers
Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
What is 10x content? How to create content that ranks
10x content outperforms the competition. Learn what makes content 10x better, how to craft it, and why it’s key to dominating search and earning trust.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
8 link building services to consider for higher rankings in 2025
Discover agencies that can help boost your authority and search visibility.
How upper-funnel LinkedIn ABM drives measurable impact
See how incrementality testing highlights the lift upper-funnel campaigns create in LinkedIn ABM, beyond standard lead gen ads.
You don’t need ads everywhere – Here’s how to pick the right platforms
Chasing every ad platform drains your budget. Learn how to pick the channels that actually reach your audience.
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
Long-form content is still very much alive, and here’s how to do it
Learn what qualifies as long-form content and what it takes to rank—structure, depth, search intent, and E-E-A-T. Make your content go the distance.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
Structured vs unstructured citations for local SEO
What’s the difference between structured and unstructured citations? Learn how both impact local SEO, visibility, and trust—plus how to optimize them.
YouTube for SEO: Boost rankings with video content
Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced video strategies for search visibility and authority.
AI traffic is up 527%. SEO is being rewritten.
AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according to the 2025 Previsible AI Traffic Report.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.