How SEO and PPC build trust across search: Case study
A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA.
Topic: Software as a service
AI can knock on the door. Your CRM marketing platform is still the house.
AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn't replace the platform behind it. It depends on it.
AI halftime report: H1 2026
AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact.
Google makes passkeys mandatory for Google Ads API users
The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.
How to audit your AI entity footprint
See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand.
Google Ads API v25 adds YouTube metrics and loyalty campaign goals
Google Ads API 25 expands measurement capabilities, introduces retention-focused goals, and new ways of managing objectives.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
9 must-have SEO tools every marketer should use in 2026
Stay ahead of the curve with tools that simplify SEO, help improve visibility, and adapt to the AI search landscape.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
Why marketing mix modeling is still hard to get right
Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and human expertise.
Why most original data never gets cited
Primary research is rare, but it earns 3.3x more AI citations per page. Learn why benchmark studies outperform other original data.
5 questions to ask AI vendors before buying a tool
Separate genuine solutions from AI hype by evaluating business value, data policies, customer proof, and implementation before you invest.
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.
How to measure prompt-level visibility in AI search
You can't measure every AI recommendation, but you can build a reliable picture of your brand's presence. Here's how.
What 1 million keywords reveal about AI’s impact on search
A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.
ChatGPT Thinking mode changes which brands get cited
Only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig.
How to build a 120-minute weekly SEO workflow that gets results
You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
Topical authority, declared: How Search Engine Land bucked the editorial traffic decline
Can entity SEO transform publisher performance? See how Search Engine Land increased organic visibility and AI Overview citations using topical authority and Knowledge Graph optimization.
LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.
PPC budgeting in 2026: When to adjust, scale, and optimize with data
Better budget decisions start with better signals. Learn how to align bidding, conversion tracking, and audience data with business goals.
Google penalties: Why prevention is cheaper than recovery
Recovering from a manual action can take months of cleanup and review. Regular compliance audits reduce the risk before it becomes a crisis.
How a €30,000 underspend taught Simran Harichand the importance of the basics
Making a change in an account is easy but monitoring it properly, is what protects performance and client trust.
How a 200-person company competes with a $160B giant in AI search
Want more AI search visibility? See how Descript earns citations, brand mentions, and recommendations in AI search — and what you can replicate.
How SEO turns customer success into AI-readable proof
Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.
How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
5 places to find FAQ content that improves AI visibility
Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
Build a martech stack that makes it easy to manage your brand
Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention.
3 ways to turn LinkedIn into a B2B AI discovery engine
From employee profiles to thought leadership content, these LinkedIn strategies can help B2B brands gain more visibility in AI search.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
8 GEO metrics to track in 2026
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
Your managed WordPress might be blocking AI bots and you can’t see it
Your SEO tools show nothing wrong. But platform-level limits may be quietly blocking AI systems from accessing and citing your content.
Unifying the search experience for real growth in 2026
Your customers see the whole SERP. You should too.
Why brand authority beats topical authority in AI search
More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand.
7 tools for doing AEO right now
From AI assistants to analytics platforms, here’s how to use today’s tools to understand and work on your visibility in AI answers.