Unlock AI’s potential in paid media creative
A look at the latest AI-driven advancements in PPC and creative design to optimize ad performance and engage your audience effectively.
Topic: Statista
Push notifications: The secret weapon for SEO and revenue growth
Explore how integrating push notifications can improve your website's SEO, user engagement and monetization strategy.
Survey: User satisfaction with Google grows in 2024
Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Voice search optimization: What is it and how important is it now?
Explore the growth of voice search, its impact on user behavior and search, and what it means for the future.
7 reports SEO and PPC can use to help each other succeed
Create powerful organic and paid search campaigns with intentional communication and data-sharing between your SEO and PPC teams.
These 2 charts show Microsoft Bing’s search market share problem
If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened.
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?
Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and Bing Chat Creative based on four metrics.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
SEO content writing vs. content writing: The key difference
While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
Here’s how Google’s helpful content update is going to make AI better
Rewarding higher quality content through search rankings will raise the bar for better use of generative AI too.
5 questions to evaluate any SEO training course
Knowing how to evaluate an SEO training course can help you invest wisely in the future of your career or business.
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
TikTok Engagement Rate Calculator
TikTok doesn’t provide an official Engagement Rate. If you have a business account you can look up your engagements, followers and video views – but not your engagement rate. However, it can still be useful to work out your engagement rate for yourself. If you are running social media profiles across multiple networks you might […]
DuckDuckGo to launch a desktop browser
That’s one more Chrome alternative that won’t support FLoC.
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive.
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Google expands App campaigns search inventory on iOS browsers
Conversions won’t be available via third-party tools.
Shopify meets call tracking
As we enter the 2020s, e-commerce is set to generate more than $480 billion in the US and nearly $2 trillion globally. And while Amazon takes a lot of credit for online everything, they’re hardly the only game in town. A significant chunk of online retail is generated by smaller players, thanks in part to […]
Bing partners with CBS Interactive in syndication deal
The deal is aimed at boosting mobile search volume and share for the Bing network.