Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
Topic: Texas
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Google is pushing hard to make it easier to create ads; Tuesday’s daily brief
Plus, Shopify site owners can finally edit their robots.txt files.
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
But ideas differ on how it will affect the day-to-day work for paid search advertisers
Is your website at risk for an ADA accessibility lawsuit?
It's not only the right thing to comply to help users, but the majority of lawsuits over compliance with the Americans with Disability Act are aimed at smaller and medium operation businesses.
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
The return of retail stores: If you reopen will they come?
Surveys say consumers will be cautious, but foot traffic from Georgia suggests the novelty of offline shopping may lure some people back into stores.
Nearly 50 states’ attorneys general join in antitrust investigation of Google
Facebook is also being investigated in another multistate action lead by New York.
Yelp offering more paid profile upgrades for business owners
These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues.
Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products
Yelp manually checks that the business has a license and is in good standing.
SearchCap: Google SEO feedback, fake local reviews & Google walkout
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google employee walkout followed by call for Google blackout at 11:10 am Pacific timeNov 1, 2018 by Greg Sterling There is a call to users to stop using Google services for […]
6 ways the August core algorithm update impacted local business
Was your site affected by the recent core algorithm update? Here's a look at the changes made to local and small business sites after the update.
María Rebeca Latigo de Hernández, Mexican immigrant rights activist, gets a Google doodle
Google celebrates what would have been the 122nd birthday of María Rebecca Latigo de Hernández.
Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
SearchCap: Google shows poor tweets, Yelp stops review solicitation & Bing Ads exact match
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the Twitter section for the Texas […]
Google promises to improve accuracy of tweets shown in search results
After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter's name, Google has promised to make changes.
Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community
Selena was the first female, and youngest, Tejano artist to win a Grammy.
Domain Level Metrics’ dashboard aggregates metrics from Moz, SpyFu, SEMRush & others
The new product, free during its beta phase, displays everything from the tools’ APIs.
SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Lottery & Powerball Numbers To Search ResultsJan 27, 2016 by Barry Schwartz Did your odds just increase? Bing added winning lottery numbers to their quick answer box. Brand Bidding […]
Google’s Natural Language Search Gets Smarter
Google is now smarter at understanding queries that include superlatives and times, as well as more complicated questions.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop
Tuesday's #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attribution and bidding strategies that go beyond last click.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
SearchCap: Mac Spotlight Drops Google, DuckDuckGo Added To Safari & Google Eyes Free
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option DuckDuckGo, the search engine that positions itself as a completely secure and private search engine, is getting a big […]
Google To Bring Always-On, “Eyes Free” Search To App
One of the most interesting and talked about features in the Motorola-made Moto X is always-on voice search. Activated by saying “OK, Google,” it permits totally hands-free search. Unfortunately this standout feature didn’t sell enough handsets to keep open Moto’s much-touted Texas smartphone factory. The “hotword” OK Google also currently works on the Google search app […]
Google Now Ranks No. 2 Behind Apple As The 2nd Most Valuable Company In America
Bloomberg.com reported today Google has moved ahead of Exxon Mobile Corp to become the second most valuable company in America following Apple. According to Bloomberg, Google’s market capitalization totals $393.5 billion, representing less than a billion more than Exxon’s $392.6 billion, but $72 billion behind Apple’s market value of $465.5 billion. As the world’s largest […]
SearchCap: The Day In Search, December 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Busts Yet Another Link Network: Anglo Rank Google’s head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another “private link network” – this one is […]
Ingress: Is Google’s AR Game A Stealth Local Data Effort?
I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in […]
Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning, the head of Google’s webspam team Matt Cutts gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day — 1 keynote from Jason Calacanis, who said that Google rules everything, that they were essentially evil. On Twitter yesterday, Matt asked if Jason wanted the […]
SearchCap: The Day In Search, September 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. […]
SearchCap: The Day In Search, July 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adobe First To Announce Support For Bing Product Ads Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product […]
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met […]
The Enhanced Campaigns Waiting Game
Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted, geo-segmented campaigns in favor of the new geo-bidding […]
How Local Businesses Can Leverage New Facebook & Foursquare Features
Recently, Facebook and Foursquare announced new features that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales. With Facebook, the introduction of Graph Search provides businesses with greater incentive to invest time and effort in their presence on the site so they can appear among the […]
After Years Of Anti-Competitive Complaints Foundem Sues Google In UK Court
Bloomberg reports Google is yet again being sued, this time by UK’s shopping search engine, for alleged anti-competitive practices. This comes a week after the FTC ruled that there is not enough evidence to prove search bias by Google in their search results. Foundem is seeking damages for revenue lost as a result of Google’s […]
Report: Google Antitrust Settlement Coming Tomorrow, Opponents Frustrated With FTC
Much is already known about the contours of the likely antitrust settlement between Google and the US Federal Trade Commission (FTC). The terms of the settlement were previously “leaked” (intentionally or otherwise) a couple of weeks ago and critics quickly berated the FTC as having “rolled over.” Broadly speaking, the rumors were that Google would […]
Report: Majority Of FTC Commissioners Want Antitrust Action Against Google, But Vertical Search Might Not Be Issue
Reuters is reporting that majority of those on the US Federal Trade Commission believe an antitrust case should be brought against Google. But if action comes, it doesn’t seem likely to involve Google being found to “favor” its own “vertical” search engines like local or shopping over competing ones. Apparently four of the five FTC commissioners […]
YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]
SearchCap: The Day In Search, June 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sued By Texas Attorney General To Turn Over Documents According to a report in the Wall Street Journal (WSJ), Google has been sued by the Texas Attorney General’s office. The […]