Digital PR examples: 13 powerful campaigns and strategies that work
Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic.
Topic: Viral marketing
What makes content go viral, backed by research
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
How the TikTok algorithm works: Everything you need to know
We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.
Must-See SMX East Keynote: Jonah Peretti, Founder & CEO Of BuzzFeed
Everyone likes to talk about creating buzz, but few have mastered the art of making content go viral like Jonah Peretti. He’s the founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known […]
Microsoft’s ViralSearch: Search Engine For Measuring Tweets & Viral Content
VentureBeat reports Microsoft announced a new research project named ViralSearch. ViralSearch lets you search and navigate cascades of people passing content on social media and distinguish between things that are not just popular but also became viral in a sense that they are being passed from one person to the next over many generations. ViralSearch […]
SMX West 2012: Building Buzz On Facebook: Getting Liked & Shared
Building Buzz On Facebook: Getting Liked & Shared Presentations from SMX West, March 2012 If Facebook were a country, it would be the third largest in the world. That’s a huge amount of potential traffic. Getting your content "liked" and shared is critical to getting found on Facebook. Knowing what’s acceptable promotion is key to […]
SMM 2011: Marketing Campaigns Gone Viral!
Marketing Campaigns Gone Viral! Presentations from SMX Social Media Marketing, December 2011 The right content, done the right way, can go "viral" on social channels, spreading like wildfire. This session looks at some case studies, exploring the elements of successful viral campaigns, how they catch fire, and the best channels for different types of content. […]
How To Ensure That Your Content Will Go Viral
It is every blogger or Internet marketer’s dream that their content will go viral, meaning that it will be shared thousands of times, thus resulting in a massive stampede of traffic to the site, which may even cause servers to crash under the weight of its popularity. However, several things are put into effect in […]
SearchCap: The Day In Search, April 19, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dutch Agency Orders Google To Remove Data About Citizens’ WiFi Routers Dutch data officials have ordered Google to give the country’s residents a way to remove data that Google has about […]
Google Still Delivering On April Fool’s Jokes (AKA, I Got My Finger Sweatbands)
Do you remember this video from a few weeks ago? It was probably the funniest of Google’s myriad April Fool’s Day jokes. Part of the joke is actually real, as I found out Monday when my friendly mailman visited Casa McGee. Much to my surprise, and probably to the mailman’s curiosity, there was a non-descript […]
SMX East 2010 Slide Video: Industrial Strength SEO
Industrial Strength SEO Presentations from SMX East, October 2010 Managing SEO for a large web site isn’t for the faint of heart. You’ve got major technical challenges, such as dealing with content management systems, optimizing for thousands or millions of keywords, multiple domains, often in multiple countries, constantly changing content… and those don’t even factor […]
How Old Spice Found The Sweet Smell Of Viral Video Success
In a recent session at SMX East, I discussed “The Five M’s: A roadmap for creating and executing winning YouTube campaigns.” The session dissected multiple layers of genius at work in the Old Spice campaign created and executed by Wieden+Kennedy. So let’s dive in and consider the Five M’s that will keep your YouTube campaigns […]
B2B Blogging: Your “Social Media Boomerang”
In a previous article, I discussed why every business should embrace blogging. I mentioned the concept of a “Social Media Boomerang” and now would like to expand on this topic and explain why it’s the secret sauce to every successful B2B blog. Consider your business’s website for a moment. In your effort to optimize your […]
SearchCap: The Day In Search, July 15, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Expanding Its Hotel Prices Experiment In Google Maps You may remember, or maybe you’ve seen, the Google Maps test that involves showing room prices as part of a hotel’s local […]
Quality & Originality: The Keys To Viral Success
A turd isn’t viral. One of the mistakes that most people make when promoting viral content is that the material isn’t viral, they are putting out lackluster, half-baked turd-like content in order to be “social.” That’s not how social media works. What do I mean? Well, generally you get results that equal the amount of […]
7 Things I Never Want To Read In Social Media Lists Again
One of the challenges that bloggers face, compared to ‘real’ journalists, is that we’re not conditioned to churn out stories, no matter what. And so with a deadline looming for this post, I wondered what to write about, but nothing really grabbed my attention. But then I got to thinking – maybe I should write […]
SearchCap: The Day In Search, February 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Would You Ask Steve Ballmer About Bing, Microsoft & Search? Next week, on March 2, I’ll be interviewing Steve Ballmer on stage at our SMX West search marketing conference. This […]
Share Well With Others: How To Get Social Content To Go Viral
Promoting content in social media is only half the battle. Once it is in the face of thousands of visitors, there needs to be some sort of emotional and psychological drive to get them to share that content with others. This is key in creating a “snowball effect” that will build perpetual motion to reach […]
“Inkbait”: A Case Study In Linkability
In the world of search engine optimization (SEO), the tactic known as “linkbait” is one of the few link building tactics the search engines embrace, encourage and algorithmically reward. The reason for this is simple, linkbait generates editorial links which the search engines love. Knowing this and understanding the influence of universal search, the bounty placed on paid […]
Dress Up Ask Jeeves In The UK
Ask UK (uk.ask.com) has a new game where you can dress up the lovable Jeeves character. Just search for [want to dress up jeeves] at Ask UK and you will be presented the opportunity to place khakis on the famous butler. You can dress up Jeeves at uk.ask.com/dressupjeeves. UTalkMarketing.com reported “Gieves and Hawkes together with […]
SES Chicago ‘09: Day Two Live Blogging
Day two of SES Chicago 2009 is just about complete. Here is some of the live blog coverage from today. I may add to this coverage later on today, but if you spot anything I missed, feel free to comment with links. Igniting Viral Campaigns, BruceClay.com PR, Social, Search, Now & The Next 5 Years, […]
My Video Search Holiday Wish List
The holiday season is well on its way in the U.S. with our biggest feast, Thanksgiving, and largest shopping day of the year, Black Friday, behind us. Now, it’s more crucial than ever for advertisers to work like Santa’s elves to ensure their products and/or services land on everyone’s list. As both an online consumer […]
SES San Jose Day Two Live Blog Coverage
Today is day two of three of the SES San Jose show. The sessions are now complete for the day and I believe I have complied a lot of the live blogging sessions. If I missed any, feel free to comment below. Here is some of the coverage for day one: Beyond Googling, Online Marketing […]
Bing Wants Your Jingle On Google’s YouTube
Bing is hosting one of those viral video contests, asking people to submit a jingle about Bing via YouTube. The contest is named the “Bing Jingle Contest” and the winner can earn a $500 American Express gift card. Here is a video by the Bing interns explaining how to participate: If you don’t want to […]
Link Smart Or Die In 2009
The recession is more than just news fodder these days, it’s a reality many of us as service providers are feeling. At Alliance-Link we’re watching our clients cut back their on and offline advertising expenditures which makes it difficult for us to build custom linking programs. All of our programs use offline elements to drive […]
How To Get Discovered Through Video Search
You may have heard the story about how the band Journey found a replacement for their lead singer on YouTube. Videos of Arnel Pineda performing Journey covers in the Philippines were uploaded to YouTube by Pineda’s friend in February of 2007. These videos caught the eye of Journey guitarist Neil Schon, who happened to be […]
Day One: SES San Jose ’08 Recap
Day one of the Search Engine Strategies San Jose show is now over. Below is a recap of all the blog posts that I have found covering the day’s sessions, news and activities:
SearchCap: The Day In Search, August 13, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Really Boring Products That Rocked In Social Media
One of the most frequently asked questions we get while speaking on social media marketing at conferences is “How can something boring be successful in social media?” Well, there is really no product, service, or topic that cannot be successful in social media marketing if you are willing to be creative. To prove the point […]
SearchCap: The Day In Search, July 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Is Your Site Social Media Friendly?
You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the design. You need to make sure […]
SearchCap: The Day In Search, May 21, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Social Media Optimization: Submit it, But Don’t Forget It
When putting together a social media campaign, you should consider many different things before you actually submit your content. You need to think about creating good social media accounts, quality content, and which social media site to submit to. Finally you get to the point where you can submit your content and take a breather… […]
SES NY Day One Live Coverage Recap
The first day of SES NY is now complete. Here is the live blogging coverage I found throughout the day for the event. I’ll add any new coverage to tomorrow’s recap.
SearchCap: The Day In Search, February 11, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 4, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Latest In Link Development
Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong reputation signals for factors such […]
Politically Tinged Promotion For Live Search
Microsoft has launched another would-be viral online campaign for Live Search that conceptually mimics the earlier Ms. Dewey campaign but is politically themed for the election year. The site is called Left vs. Right and (probably) takes its inspiration from the old Saturday Night Live skit point/counterpoint, featuring Dan Ackroyd and Jane Curtain, which was […]
SearchCap: The Day In Search, December 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.