Google Search Console rolls out custom annotations for performance reports
After many months of testing, the feature is finally live.
Topic: Web analytics
How to monitor your website’s performance and SEO metrics
After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.
SEO benchmarking: How to measure performance and outrank rivals
Track SEO progress with confidence. Learn how benchmarking reveals gaps, sets goals, and helps you stay ahead of competitors in search rankings.
ChatGPT Atlas browser could drain ad budgets by mimicking human clicks
OpenAI's new AI browser ChatGPT Atlas can mimic human clicks, potentially inflating ad costs and distorting website analytics.
ChatGPT, LLM referrals convert worse than Google Search: Study
ChatGPT’s shopping traffic is growing fast, but a new study says it won’t catch Google Search in conversions or revenue anytime soon.
Tracking AI search citations: Who’s winning across 11 industries
An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.
Free SEO checker
Run a free SEO check to find errors, optimize pages, and boost visibility. Get instant reports on backlinks, keywords, and technical SEO health.
Google Analytics expands benchmarking with unnormalized metrics
Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.
What is a landing page? Build pages that convert
Landing pages drive action. Learn what they are, how they work, and how to design high-converting pages for SEO, ads, email, and more.
Google Ads will recommend you link to your Google Analytics account with one click
If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.
Website demographics: Know your audience & grow faster
Learn how to analyze website demographics to understand visitors, tailor content, and boost engagement with data-driven marketing strategies.
Google Tag Manager adds event parameters to Ads and Floodlight tags
GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.
ChatGPT traffic rivals organic search engagement: Data
New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.
Measuring GEO: What’s trackable now and what’s still missing
Generative AI is transforming search, but data hasn’t caught up. Learn which metrics exist and why the most valuable are still elusive.
Evergreen content: The only guide you’ll ever need
Evergreen content keeps working long after it’s published. Learn what it is, why it matters for SEO, and how to create content that stays relevant and ranks.
LLM traffic converts about the same as organic search: Research
LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims of higher-quality clicks, new data shows.
International SEO: Measure results & avoid costly mistakes
Use international SEO to avoid costly mistakes and track performance across languages, countries, and cultures with confidence.
Why your website needs a GEO audit now
Geoptie's free GEO audit reveals your website's AI visibility across six critical optimization dimensions.
Content decay: What it is and how to fix traffic drops
Losing rankings over time? You might be facing content decay. Learn how to spot it, fix it, and keep your content fresh, relevant, and visible in search.
Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines
Bing Webmaster Tools has added some useful upgrades.
How to analyze your marketing funnel and fix costly drop-offs
Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue.
When traffic isn’t enough: Rethinking ‘top-performing’ content
Your content’s doing numbers – but is it doing business? Learn how to connect traffic to real outcomes and avoid common performance traps.
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
Maximize the value of your existing content: A proven method to boost your visibility
Turn outdated or scattered pages into a high-performing content structure that drives more traffic, with no need to publish more.
UTMs for Google Business Profile: Track clicks smarter
Learn how to use UTM parameters to track traffic from your Google Business Profile. Unlock insights, measure ROI, and fine-tune local SEO performance.
Google Search Console adds 24-hour comparison views to performance reports
You can access these new views under the comparison section.
Organic search impressions: How to track & improve
Discover what organic search impressions are, how they impact SEO performance, and how to analyze and improve them using proven tools and tactics.
Google Search Console adds Discussion forums search appearance filter
Google has long supported Discussion forums rich results but now you can report on those search results.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
11 of the best free tools every SEO should know about
Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.
Google releases new Search Console Insights report
It is now also a new tab within Google Search Console.
New in Google Analytics: Consent Signal Ratings
This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup.
The ultimate Google Search Console guide: Everything you need to know
Learn how to use Google Search Console to monitor site performance, fix indexing issues, and boost your SEO rankings with this step-by-step guide.
Google AI Mode traffic data comes to Search Console
AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements are tracked.
Bug with Google Search Console Discover performance report
If you noticed your Discover report showing a huge drop in impressions and clicks, you are not alone - it seems like a bug.
Google Search Console to show AI Mode performance but you won’t be able to break it out
The data is not yet live in the Performance reports, it is coming and like AI Overviews, you won't be able to break it out from other Google surfaces.
Google AI Mode traffic is untrackable
Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and analytics platforms. Is this Not Provided 2.0?
How to measure SEO success when AI is changing search
Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.
Google Analytics real time reporting buggy?
Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now.
PPC tracking: How to eliminate duplicate conversions
Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.