Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
Topic: Wikipedia
Decoding the SEO success of LinkedIn collaborative articles
Here's a look at how LinkedIn's latest AI- and member-assisted content initiative works and its impressive performance in Google search.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
This day in search marketing history: March 4
Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, goodbye Scroogled and more.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
This day in search marketing history: February 19
Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, hreflang notifications and more.
This day in search marketing history: February 16
Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 results, Forbes paid links, and more.
How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn't working for a particular keyword. Here are tips and tools to get started.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
Yandex scrapes Google and other SEO learnings from the source code leak
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
Yandex ‘leak’ reveals 1,922 search ranking factors
SEOs have already started analyzing Yandex's search ranking factors, which include PageRank and several other link-related factors
This day in search marketing history: January 26
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
This day in search marketing history: January 16
Google explains crawl budget, plus: website outages and blackouts the right way, Google doing 1 trillion searches, and more.
This day in search marketing history: January 15
Facebook Graph Search launches, plus: brand profiles in Google knowledge panels, Rand Fishkin's last day at Moz, and more.
This day in search marketing history: January 14
What happened when we turned off AMP, plus: Shopify's chat bug, comment spam, mobile first, missing tweets and more.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Here’s how Google’s helpful content update is going to make AI better
Rewarding higher quality content through search rankings will raise the bar for better use of generative AI too.
How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based.
A 3-phased approach to proactive online reputation management
It's better to take steps to build a better online reputation now instead of waiting for a crisis to blow up your business. Here’s how.
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph.
How to use 12 micro intents for SEO and content journey mapping
Analyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
How Google creates knowledge panels
The influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Why entity search is your competitive advantage
Here's how to leverage entity search and deploy a winning strategy across the organization.
Ahrefs reveals its new search engine: Yep
Here's everything we know so far about Yep, the new web search engine created by the Ahrefs team.
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.