What Are You TALKING About?

Nov 19, 2009 at 8:50am ET by Aaron Wall

Have you ever tried to create an interesting blog on a topic that people rarely interact with? Can you really build a thriving readership of loyal fans interested in a dry topic like root canals or debt consolidation? Most likely not. It is far easier to go where the conversation is than it is to create demand from scratch. This is why so many forms of affiliate marketing (reviews, coupons, comparisons, etc.) thrive on arbitraging established brands. If part of your marketing strategy revolves around community, discussion, and citations (links) then it helps to build your business model aro [...]

Filed in: 100% Organic

Enterprise SEO: A “Plumbing” Problem

Nov 12, 2009 at 8:19am ET by Damien Bianchi

A few years ago, I was attending a training session on brand guidelines for a large technology company. The products and services they provided were described by the presenter as the “plumbing” in the wall – something you don’t see, but it allows things to work properly, which makes your life easier. It’s tough to appreciate all the work that goes into a plumbing system, because it is not always visible. Enterprise SEO has the same problem. There are many complexities of building and maintaining a world class SEO program, especially within a large organization. In order to be succ [...]

Filed in: 100% Organic

Cheers to SEO: How It Pays To Be Optimized

Nov 5, 2009 at 7:26am ET by Jill Whalen

The Free Dictionary definition for optimize: op·ti·mize:  To make as perfect or effective as possible. My long-standing definition of Search Engine Optimization (SEO): “Making your site the best it can be for users and search engines." SEO is both as simple and as difficult that Making something optimal by its very nature is going to be hard work. Being the best you can be at your job, your schoolwork, your relationships, or anything else is not easy. Very few people, if any, will ever be optimized, or perfect. The same is true for websites. But that shouldn't stop you from [...]

Filed in: 100% Organic

The Science Of Scoring Your SEO

Oct 29, 2009 at 1:10pm ET by Stephan Spencer

SEO is an art. (Hence, the name of my and my co-authors' brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and so forth is pretty geeky stuff. The science side of SEO is where I spend most of my time. Another dichotomy is that SEO is both subjective and objective. The point at which a title tag, URL, or headline is "good enough" and thus moving on to the next task is warranted -- that is certainly subjective. Also consider what might comprise the most optimal [...]

Filed in: 100% Organic

Enterprise Search: Keyword Arbitration Between Organic & Paid

Oct 15, 2009 at 2:15pm ET by Damien Bianchi

Enterprise Search Marketing programs face a multitude of challenges. Lack of resources, lack of accurate metrics, difficulty getting site changes implemented for organic optimization and so forth. Many of these challenges are more on the organizational side of things than anything else. For those of you in this camp, here’s a challenge that will sound familiar to you: “My business unit should be owning that Keyword instead of Business Unit X”. Meaning, within the realm of products and solutions that a business offers, at times, there’s only so many keywords to go around for both nat [...]

Filed in: 100% Organic

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