How To Take Keyword Research To The Next Level

There are a lot of different ways to conduct keyword research. Too often, companies will focus on words that show good demand, even if that word from an intent standpoint does not map to their products and services. Even worse, some companies will just want to rank high for a high-volume keyword, even though they’re really a fish out of water. Search marketing has been called the database of intent. Here are some tips that will help you look beyond just the monthly demand, but also at the “intent” behind a search. Your traditional keyword research model probably looks something like t [...]

Filed in: 100% Organic - Search Engine Optimization Tips, How To: SEO


7 Do’s & Don’ts For Working With A Technical SEO During A Redesign

In the past few months, I’ve been the technical SEO consultant to 6 companies who have been in the process of redesigning their websites. The companies range in size from a one-person show to a world-reknowned Boston hospital, and everything in between. All of the companies were smart enough to know they needed expert SEO eyes as they developed their new websites—which is more than I can say for most companies who embark on a website redesign. Typically, we get the dreaded “my search engine traffic has tanked since our new site went live” call. It’s been interesting working with m [...]

Filed in: 100% Organic - Search Engine Optimization Tips, Columns


In The SEO Game, It’s All About Strategies And Systems

When it comes to SEO, folks tend to think of me as super-tactical (perhaps because, when presenting at conferences, I cram so many tips and tricks into my infamous 80 slide PowerPoints when I have only 10 minutes to present!) But in actuality, I'm really very strategic. My new title at Covario (now that Covario has acquired Netconcepts) speaks to this: it's "VP of SEO Strategies", not "VP of SEO Tactics". Why give so much importance to the distinction between tactics and strategies? Because strategy will always win over tactics. Just ask Sun Tzu if you don't believe me. Strategic thinking [...]

Filed in: 100% Organic - Search Engine Optimization Tips


Tracking Your SEO Success With Charts

With how much information SEO's have available to them, it is easy to get lost in analysis paralysis. The opportunities are virtually endless. The only limits are time and capital. And markets keep shifting. Given that, sometimes seeing a visual abstract of the market can help you better understand your market position (or at least allow C-level executives understand it better). Web analytics The first place to start is always your own web analytics. It shows you what is working for your site, how well it is working, and where you might want to focus more energy. It also helps alert y [...]

Filed in: 100% Organic - Search Engine Optimization Tips


What’s Your Plan With A New Site Acquisition?

When companies acquire a new web property, they often integrate the content with little regard for preserving the site’s performance in the search engines. Even worse, they may simply disregard content based on branding guidelines, technical restrictions, or other reasons that cause that page to go away. Developing an SEO site acquisition strategy would ensure that their audience can continue to access the information they have come to expect, and that those web pages that drive a lot of traffic, purchases, or other metrics, are transitioned in a way where the metrics are not affected; or [...]

Filed in: 100% Organic - Search Engine Optimization Tips


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