Cheers to SEO: How It Pays To Be Optimized
Nov 5, 2009 at 7:26am ET by Jill Whalen
The Free Dictionary definition for optimize:
op·ti·mize: To make as perfect or effective as possible.
My long-standing definition of Search Engine Optimization (SEO):
“Making your site the best it can be for users and search engines."
SEO is both as simple and as difficult that
Making something optimal by its very nature is going to be hard work. Being the best you can be at your job, your schoolwork, your relationships, or anything else is not easy. Very few people, if any, will ever be optimized, or perfect. The same is true for websites. But that shouldn't stop you from [...]
Filed in: 100% Organic
The Science Of Scoring Your SEO
Oct 29, 2009 at 1:10pm ET by Stephan Spencer
SEO is an art. (Hence, the name of my and my co-authors' brand new book, The Art of SEO). Crafting copy that sells, as well as ranks, is an art. So is link baiting. But SEO is also a science. Crafting rewrite rules, robots.txt directives, and so forth is pretty geeky stuff. The science side of SEO is where I spend most of my time.
Another dichotomy is that SEO is both subjective and objective. The point at which a title tag, URL, or headline is "good enough" and thus moving on to the next task is warranted -- that is certainly subjective. Also consider what might comprise the most optimal [...]
Filed in: 100% Organic
Enterprise Search: Keyword Arbitration Between Organic & Paid
Oct 15, 2009 at 2:15pm ET by Damien Bianchi
Enterprise Search Marketing programs face a multitude of challenges. Lack of resources, lack of accurate metrics, difficulty getting site changes implemented for organic optimization and so forth. Many of these challenges are more on the organizational side of things than anything else. For those of you in this camp, here’s a challenge that will sound familiar to you: “My business unit should be owning that Keyword instead of Business Unit X”.
Meaning, within the realm of products and solutions that a business offers, at times, there’s only so many keywords to go around for both nat [...]
Filed in: 100% Organic
Is Choosing Search Engines Over Users A Fatal Flaw In SEO?
Oct 8, 2009 at 2:23pm ET by Jill Whalen
I recently read an article by Rand Fishkin of SEOmoz, entitled “Terrible SEO Advice: Focus on Users, Not Engines” that could potentially set SEO back at least at decade, in my opinion.
In the article, he apologized to his audience of budding SEOs for having ever told them to do what’s right for their users. In fact, he called putting your users first, “utterly false and tragically misleading.”
If you listen to this advice, your SEO will be fatally flawed from the get-go.
Here’s why I feel that the advice, thoughts and recommendations in that article could have set SEO back [...]
Filed in: 100% Organic
10 Last-Minute SEO Tips For Holiday Shopping Season
Oct 1, 2009 at 11:57am ET by Stephan Spencer
The holiday shopping season is coming up fast. Don't worry, there's still time to do some quick-turnaround SEO that can have an impact on your natural search traffic (and resulting revenue!) in time for Black Friday and CyberMonday.
For many online retailers, November and December are the busiest months of the year. Of course, this is one of the most nerve-racking times of the year as well, especially when a disproportionate amount of one's business hinges on such a short time span.
As you gear up for the holiday season, search marketing underpins your overall online marketing. Don't neg [...]
Filed in: 100% Organic
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