100% Organic

The Collusion Of Editorial & Advertising; Plus: Cheap Ways To Buy Exposure

Jul 2, 2009 at 11:48am ET by Aaron Wall

Many reporters would like you to believe there is a firm wall between content and advertising, but often they merge...particularly for niche or trade related publications. When my wife was getting started in business and wanted to promote her first website, a trade magazine kept trying to push her for an ad and she kept saying no, preferring to invest in SEO. The following month, the trade magazine published what amounted to a public relations driven smear piece against some companies with similar business models to my wife's company, while promoting a few of the largest brands in the space - [...]

Filed in: 100% Organic

Can The SEO Industry Switch To A Pay-for-Performance Pricing Model?

Jun 11, 2009 at 7:00am ET by Stephan Spencer

The currency of the SEO industry is, and has always been, "dollars for hours" -- in other words, the traditional consulting model that is in use at accounting and law firms around the globe. Just think of what would be possible if it were to change to something more tied to the value being delivered! SEOs aspire to "knock it out of the park" for their clients. But they can't always do so because fixed-rate contracts constrain them, limiting the resources they can feasibly (profitably) apply to any one campaign or client. For clients, it's common for their SEO budgets to be nowhere near tha [...]

Filed in: 100% Organic, SEM Industry: General

Does Including A Physical Address On Your Website Help Rankings?

May 28, 2009 at 7:00am ET by Michael Gray

As businesses become more virtual in organization and structure, and more workers become digital nomads, the question of whether having a physical, real-world address on your website will have any effect on your rankings becomes more important. In this article I'll take a look how a real world address can have some impact on your sites organic listings. Let's look at the auto repair sector. We'll be looking at national chain/franchises, whether they have a corporate address in the footer or on the site, public or private whois data, does the whois data match and do they have a crawlable/i [...]

Filed in: 100% Organic, How To: SEO, Legal: Clickfraud, SEO: Local

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