How To Take Keyword Research To The Next Level
Feb 4, 2010 at 8:41am ET by Damien Bianchi
There are a lot of different ways to conduct keyword research. Too often, companies will focus on words that show good demand, even if that word from an intent standpoint does not map to their products and services. Even worse, some companies will just want to rank high for a high-volume keyword, even though they’re really a fish out of water. Search marketing has been called the database of intent. Here are some tips that will help you look beyond just the monthly demand, but also at the “intent” behind a search.
Your traditional keyword research model probably looks something like t [...]
Filed in: 100% Organic - Search Engine Optimization Tips, How To: SEO
7 Do’s & Don’ts For Working With A Technical SEO During A Redesign
Jan 28, 2010 at 9:21am ET by Jill Whalen
In the past few months, I’ve been the technical SEO consultant to 6 companies who have been in the process of redesigning their websites. The companies range in size from a one-person show to a world-reknowned Boston hospital, and everything in between. All of the companies were smart enough to know they needed expert SEO eyes as they developed their new websites—which is more than I can say for most companies who embark on a website redesign. Typically, we get the dreaded “my search engine traffic has tanked since our new site went live” call.
It’s been interesting working with m [...]
Filed in: 100% Organic - Search Engine Optimization Tips, Columns
In The SEO Game, It’s All About Strategies And Systems
Jan 21, 2010 at 12:28pm ET by Stephan Spencer
When it comes to SEO, folks tend to think of me as super-tactical (perhaps because, when presenting at conferences, I cram so many tips and tricks into my infamous 80 slide PowerPoints when I have only 10 minutes to present!) But in actuality, I'm really very strategic. My new title at Covario (now that Covario has acquired Netconcepts) speaks to this: it's "VP of SEO Strategies", not "VP of SEO Tactics".
Why give so much importance to the distinction between tactics and strategies? Because strategy will always win over tactics. Just ask Sun Tzu if you don't believe me. Strategic thinking [...]
Tracking Your SEO Success With Charts
Jan 14, 2010 at 1:36pm ET by Aaron Wall
With how much information SEO's have available to them, it is easy to get lost in analysis paralysis. The opportunities are virtually endless. The only limits are time and capital. And markets keep shifting.
Given that, sometimes seeing a visual abstract of the market can help you better understand your market position (or at least allow C-level executives understand it better).
Web analytics
The first place to start is always your own web analytics. It shows you what is working for your site, how well it is working, and where you might want to focus more energy. It also helps alert y [...]
What’s Your Plan With A New Site Acquisition?
Dec 10, 2009 at 12:35pm ET by Damien Bianchi
When companies acquire a new web property, they often integrate the content with little regard for preserving the site’s performance in the search engines. Even worse, they may simply disregard content based on branding guidelines, technical restrictions, or other reasons that cause that page to go away.
Developing an SEO site acquisition strategy would ensure that their audience can continue to access the information they have come to expect, and that those web pages that drive a lot of traffic, purchases, or other metrics, are transitioned in a way where the metrics are not affected; or [...]
Become a Premium Member and see all articles in our 100% Organic - Search Engine Optimization Tips archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West – March 2-4, 2010
- SMX Munich – March 23-24, 2010
- SMX Toronto – April 8-9, 2010
- SMX Sydney – April 22-23, 2010
- SMX Advanced London – May 17-18, 2010
- SMX Advanced Seattle – June 8-9, 2010
- SMX East – October 4-6, 2010
- SMX Stockholm – October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Content Networks and Placement Campaigns – February 9, 2010
- Need to Know SEO – February 11, 2010
- PPC & the Long Tail – February 18, 2010
- Hey! That’s My Conversion – February 25, 2010
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Inside AdSense
- TheVanBlog | Van SEO Design
- An SEO & Web Marketing Blog: Scatterings
- Sebastian’s Pamphlets
- ResearchBuzz
© 2010 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
