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SearchCap: eBay’s Google Problems, Bing Ads Targeting & Yahoo’s Search Share Drops

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Share Falls Below 10 Percent For “All-Time Low” We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been anticipating: Yahoo’s share has now fallen below 10 percent. […] Google iOS App Easter Egg: Flick The [...]


SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Software Adds Support For Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue […] Mobile PPC Tips &a [...]


SearchCap: Google Robots.txt Tester, Bing Ads Bid Suggestions & AdWords Express App

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The review/post has since been removed but can be viewed here (via TechDirt). The restaurant, Il Giardino, complained to the […] Google’s New Calendar Feature Lets You [...]


SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively communicating updates” and they realize […] RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Bo [...]


SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location ExtensionsGoogle is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings […] Google Posts 63 World C [...]


SearchCap: Apple Maps Choices, Google RTBF Solicitations & AdWords PLA Test

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign BuildsOver the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world of e-commerce PPC, I prioritize my campaigns as follows: Google Shopping […] Apple Maps To Offer Choice [...]


SearchCap: Yelp’s Leaked Documents, Bing Movie Times & YP’s MyBook

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds. Leaked Documents […] Searching Movie Times? Bing Scores 100% For Showtime Results, Google Only 7 [...]


SearchCap: Bing Ads Layout, Yelp Joins EU Google Antitrust & Twitter/Google Study

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s EU Censorship Removes Links For More Than Just Names On Their Own It turns out that those in the European Union asking Google to “forget” links they don’t like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn’t clear that Google was removing links […] Looks Like Google Hates “Jersey Boys [...]


SearchCap: Google AdWords Editor, Direct Is Organic Traffic & America Movie Not Found

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results The Hollywood Reporter writes that Dinesh D’Souza’s movie, “America” is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza’s lawyers sent a letter to Google’s chief legal officer, David Drummond demanding Google fix the […] Ex [...]


SearchCap: Google AdWords Removes Delete, Right To Be Forgotten Confusion & July 4th

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available in perpetuity. That’s good for historical records, but can be confusing […] 88% Of Consum [...]


SearchCap: Google Polish Penalties, AdWords Disallows Porn & Matt Cutts Takes Leave

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave Google’s Matt Cutts – who holds the title of “distinguished engineer” — is taking a break from his duties as Google’s chief web spam fighter. Cutts has announced on his personal blog that he’s taking leave through October. It will be the longest break Cutts has ever taken from Google since he started with the company […] Google Orders Terminator Robots Not To Kill Founders B [...]


SearchCap: Google Webmaster Tools Removal Notices, Panda Slaps Yahoo & Changed Links Less Trusted

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on “furthering our focus.” The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network (contributor.yahoo.com). The former is Yahoo’s home for user-generated articles; the latter is [ [...]


SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Khan Academy Courses & Book Finding Results Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy Courses On Bing Through the […] Breaking Down Page Speed Events For SEO Gain It’s important to get clear the value of [...]


SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case follow [...]


SearchCap: Bing + Twitter, Foursquare Fees & Okay Google

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can […] Search In Pics: Google Cardboard, Googl [...]


SearchCap: Google Begins Right To Be Forgotten Removals, Google Analytics Branded Segregation & PR Newswire Fights Back

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Now Separates Brand And Non-Brand PPC Traffic Brand and non-brand paid search terms typically perform very differently and most paid search teams analyze these sets of keywords separately. To make this task easier, Google has added a handy feature to Analytics that automatically segments brand and non-brand, or generic, paid search terms into distinct channels. No more building custom segments or filter […] MarTech: The Marketing Te [...]


SearchCap: Google Drops Authorship Images, Updated AdWords Auction Video & App Indexing For All

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops, Google+ Circle Count From Authorship In Search Results Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Google said that the “click-through behavior on this new less-cluttered design is similar to the previous one.” […] Google Bringing App I [...]


SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling last month, online management company Reputation VIP has launched Forget.me, a free online service that helps users exercise their right to be forgotten online. In May, the EU court ruled individuals had the right to request Google remove inadequate or irrelevant URLs from Google’s [ [...]


SearchCap: eBay Paid Search Ads Ineffective, Content Quality & Google My Business

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again By claiming that paid search is largely “ineffective,” eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year [...]


SearchCap: German Publishers Against Google, iOS City Tours & Google Music Search In Apps

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rather Than Opt-Out Of Google, German News Publishers Demand 11% Cut Of Revenue German news publishers are picking up where the Belgians left off, a now not-so-proud tradition of suing Google for being included in its listings rather than choosing to opt-out. This time, the publishers want an 11% cut of Google’s revenue related to them being listed. The news comes from Jeff Jarvis, who writes that a […] NEW: Google Links To Apps Not Pages, When Se [...]


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