Sign Up To Receive This Content Via Email:  


SearchCap: Google Local Pigeon Update & AdWords Dynamic Sitelinks

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Pigeon Update Solves Yelp Problem, Boosts Local DirectoriesAs the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the [&he [...]


SearchCap: Foursquare Swarms, Facebook Search & Google Maps Explore

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Time For Marketers To Attend To The Branding Benefits Of Search Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had seen the target brand in paid search ads against a control group who had not been exposed to the brand. The study concluded that brand-exposed searchers had a 6.6% increase (80% lift) over the […] Yelp Trends Tool Reveals Ten Years Of Local R [...]


SearchCap: Weird Google Quick Answers, Google Maps Ads & Luxury Paid Search Spend

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study] Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $22 million on Google AdWords desktop/tablet text ads across their brands in […] Ads [...]


SearchCap: Bing Ads Insertion Orders, Google Top In Satisfaction & Google Maps Nearby

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Generate Customer Experience Reviews For SEO Profit – Part I Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content […] Reach & Frequency: [...]


SearchCap: Google CPC Declines, Microsoft Cortana & Bing In Chrome

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Bing Now Added To Google Chrome New Tab Page Microsoft’s search engine, Bing, is now an option within Google’s Chrome new tab page screens. Prior, if you changed your default search provider in Chrome, the new tab page would still show Google has the search option. It would change the search provider in the URL/omnibox area but it would not replace Google from the […] New Search Engine Indexeus Exposes Hackers, Data Breaches A new sea [...]


SearchCap: eBay’s Google Problems, Bing Ads Targeting & Yahoo’s Search Share Drops

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Share Falls Below 10 Percent For “All-Time Low” We’re on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we’ve been anticipating: Yahoo’s share has now fallen below 10 percent. […] Google iOS App Easter Egg: Flick The [...]


SearchCap: Bing Opens EU ‘Forgotten’ Form, Marin Supports Google Shopping Campaigns & More

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Software Adds Support For Google Shopping Campaigns Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue […] Mobile PPC Tips &a [...]


SearchCap: Google Robots.txt Tester, Bing Ads Bid Suggestions & AdWords Express App

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google A French court has ordered a blogger to pay a substantial fine and change the title of a restaurant review because the review was too prominent in search results and harmed business at the restaurant. The review/post has since been removed but can be viewed here (via TechDirt). The restaurant, Il Giardino, complained to the […] Google’s New Calendar Feature Lets You [...]


SearchCap: Google Flash Mobile Warnings, Bing Webmaster Communication & Cortana Gets Academic

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Admits They Need To Do Better With Webmaster Communication In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality team, said you can expect Bing to do more proactive communication on the Bing Webmaster Blog in the future. Igor said Bing needs “to do a better job of proactively communicating updates” and they realize […] RKG Q2 Report: US Search Ad Spend Up 23 Percent YoY, Bo [...]


SearchCap: Google Quality Raters, International Targeting & AdWords + Google My Business

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now Link Google My Business And AdWords, Get Account-Level Location ExtensionsGoogle is introducing the ability to set up location extensions at the account level by linking your Google My Business account to your AdWords account. No longer will location extensions need to be set up separately for each campaign. Formerly called Google Places for Business, Google My Business, is where businesses can manage location listings […] Google Posts 63 World C [...]


SearchCap: Apple Maps Choices, Google RTBF Solicitations & AdWords PLA Test

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web.From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign BuildsOver the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and with dynamic solutions now available to advertisers, standard Search Network text-ad campaign builds fall down the priority list. In today’s world of e-commerce PPC, I prioritize my campaigns as follows: Google Shopping […] Apple Maps To Offer Choice [...]


SearchCap: Yelp’s Leaked Documents, Bing Movie Times & YP’s MyBook

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds. Leaked Documents […] Searching Movie Times? Bing Scores 100% For Showtime Results, Google Only 7 [...]


SearchCap: Bing Ads Layout, Yelp Joins EU Google Antitrust & Twitter/Google Study

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s EU Censorship Removes Links For More Than Just Names On Their Own It turns out that those in the European Union asking Google to “forget” links they don’t like that appearing for searches on their names are also getting links removed for any search that involves their names and additional words, rather than just their names alone. Until now, it wasn’t clear that Google was removing links […] Looks Like Google Hates “Jersey Boys [...]


SearchCap: Google AdWords Editor, Direct Is Organic Traffic & America Movie Not Found

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “America” Movie Filmmaker Sends Legal Demand For Google To Fix Showtime Results The Hollywood Reporter writes that Dinesh D’Souza’s movie, “America” is not coming up properly in the Google search results and as a result, they are getting complaints that the movie is not available in local theaters near movie-goers. Dinesh D’Souza’s lawyers sent a letter to Google’s chief legal officer, David Drummond demanding Google fix the […] Ex [...]


SearchCap: Google AdWords Removes Delete, Right To Be Forgotten Confusion & July 4th

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Semantics: Google AdWords To Replace “Delete” With “Remove” In Most Instances It’s always seemed odd that choosing to “Delete” a campaign, for example, in AdWords doesn’t actually mean the campaign will be vaporized as if it never existed. It’s not possible to truly delete a campaign from an account — that historical data remains available in perpetuity. That’s good for historical records, but can be confusing […] 88% Of Consum [...]


SearchCap: Google Polish Penalties, AdWords Disallows Porn & Matt Cutts Takes Leave

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Head Of Google’s Web Spam Team Matt Cutts Is Going On Leave Google’s Matt Cutts – who holds the title of “distinguished engineer” — is taking a break from his duties as Google’s chief web spam fighter. Cutts has announced on his personal blog that he’s taking leave through October. It will be the longest break Cutts has ever taken from Google since he started with the company […] Google Orders Terminator Robots Not To Kill Founders B [...]


SearchCap: Google Webmaster Tools Removal Notices, Panda Slaps Yahoo & Changed Links Less Trusted

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on “furthering our focus.” The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network (contributor.yahoo.com). The former is Yahoo’s home for user-generated articles; the latter is [ [...]


SearchCap: Bing Courses & Books, Google International Targeting & Right To Be Forgotten

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Adds Khan Academy Courses & Book Finding Results Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy Courses On Bing Through the […] Breaking Down Page Speed Events For SEO Gain It’s important to get clear the value of [...]


SearchCap: Google Redirecting Penalties, Robot.txt 20th & Google Wiretapping Case

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supreme Court Rules Street View “Wiretapping” Class Action Can Proceed Against Google According to the Wall Street Journal, the U.S. Supreme Court will not review a U.S. Ninth Circuit Court of Appeals decision allowing a class-action lawsuit that argues Google violated the federal “Wiretap Act” when it intercepted private email and other personal data. The appellate court decision thus stands and Google must confront the lawsuit. The case follow [...]


SearchCap: Bing + Twitter, Foursquare Fees & Okay Google

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features Starting this week, Bing users are going to see even more Twitter content in search results. As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can […] Search In Pics: Google Cardboard, Googl [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide