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SearchCap: Recapping Google’s “Step Inside AdWords” News Event

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketers: Keep Calm, Carry On Everybody loves progress, but nobody likes change. This adage is particularly true any time Google announces major upgrades to AdWords. If recent comments on Twitter are any indication, Google this morning was gearing up to pull your hair, throw sand in your face and take your lunch money. None of this is true. The Sky Is […] SMX Advanced Early Bird Rates Expire Next Week. Register Now & Save! Fluent in sea [...]


SearchCap: Matt Cutts Tells How To Avoid Buying A Domain Name Previously Ruined By Spammers

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain name that may have been previously destroyed by a spammer. The video is in response to the following question from a site owner who purchased a bad domain: How […] The Big SMX Advanced Preview – A Virtual Tour Of What [...]


SearchCap: New Google Penalty, Action Schema & Subscribe To Google Trends

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Slaps Another Guest Blog Network: PostJointGoogle’s Matt Cutts somewhat confirmed on Twitter that Google has taken action on another guest blogging network. This network is named PostJoint and claims “there’s no footprints.” Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a search on their name, their web site no longer ranks on […] Google Trends Now Lets Users Subscri [...]


SearchCap: Google SEO Myths & Yahoo Default Search On iPhone

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From GoogleApparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, […] Losing Organic Traffic After A Redesi [...]


SearchCap: States Threaten Action If Google Doesn’t Delist “Illegal Sites”

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: States Threaten Action If Google Doesn’t Delist “Illegal Sites” According to the Washington Post, 24 state attorneys general are trying to pressure Google to discontinue ads and the indexing of sites they argue teach or enable criminal activity. In particular, they continue to pressure Google to eliminate advertising connected to the sale of illegal or fake prescription drugs. The attorneys generals’ complaints were initially […] Zuckerberg: [...]


SearchCap: Q1 US Paid Search Up 17 Percent, Fueled By PLAs

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RKG: Q1 US Paid Search Up 17 Percent, Fueled By PLAs; Smartphones Drove Just 7 Percent Of Spend RKG is out with its first quarter Digital Marketing Report today, showing US paid search spend increased 17 percent year-over-year. This echoes positive Q1 global growth trends reported by Covario (25 percent) and IgnitionOne (8 percent). Mobile devices and product listing ads (PLAs) both drove growth. Paid search spend growth slowed slightly after the holida [...]


SearchCap: SSL Ranking Boost, Cortana Compared & Google’s Lobbying Efforts

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as “gone” forever. So 410s are more of an explicit response […] Google’s Matt Cutts Lobbying To Reward Secure Sites [...]


SearchCap: Google Doodle, Yelp & Yahoo Deal & Analytics Smart Lists

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analtyics-enabled sites opted-in to share data with the company. Smart […] Twitter [...]


SearchCap: Reactions To AdWords Not Provided, Google Drops Video Images & IAB Report

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Surprising Facts About “Keyword (Not Provided)” For Paid SearchEarlier this week, everyone went bananas over a rumor that paid search query data was disappearing and that third party tools providers would be slammed. In my article, I’ll clarify fact from fiction. Here are ten things you need to know about the Keyword (Not Provided) for paid search issue: 1. Can I Still Access […] Link Building Fundamentals To Future-Proof Your Onlin [...]


SearchCap: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from […] Marin: If Googl [...]


SearchCap: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March Google’s Matt Cutts tweeted that news related sites, such as this one, may have noticed a drop in the crawl statistics within Google Webmaster Tools. If you did notice that drop, Matt says you do not need to worry. Google News added if-modified-since support in March, which would be the reason for the crawl changes. […] AdWords Editor Version 10.4 Arrives With Bid Strategies [...]


SearchCap: Google Updates Its Privacy Policy

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Privacy PolicyYou may have noticed Google’s Privacy Policy has been updated as of March 31, with a red letter “Updated” call-out the site’s home page preceding Google’s Privacy & Terms link. This is the first time the company has updated the policy this year, following an update in December of 2013. There were only two updates […] How Long Can RetailMeNot’s “SEO Empire” S [...]


SearchCap: The Day In Search, April 4, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results DesignBing is testing a new search results layout that changes the color of the logo from gray to the yellow/orange, changes the color of the search button and removes the gray background color from the right side rail. Bing has also cleaned up the interface, giving it a tighter but more open look, while keeping […] Google Gets Another Street View Privacy Fine — In ItalyIt seems like each European countr [...]


SearchCap: The Day In Search, April 3, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fixing Reverse DNS GoogleBot Verification Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP range was not returning the proper reverse DNS verification details. The response given was “no such host is known,” but the activity webmasters noticed was that it did appear to […] 4 Revealing Facts About How Consumers [...]


SearchCap: The Day In Search, April 2, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Can Improve Our Algorithms For Authorities On Topics In an interesting video released by Matt Cutts, Google’s head of webspam, Matt answers the question on how Google separates the concept of popularity from authority. The truth is, he answered that question quickly by saying popularity and authority are two different things. The example he gave was that porn sites are often way more […] Part Siri, Part Google Now: Micros [...]


SearchCap: The Day In Search, April 1, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Releases Targeting Updates For Bing Ads ExpressBing Ads today announced several updates for its small business solution, Bing Ads Express. This is the first big series of updates since the Bing Ad Express service launched last October. Here’s the rundown on the new updates. The focus is on improved targeting options: Advertisers now have the ability to target the full breadth […] No Joke: Google Maps Brings Back “Search [...]


SearchCap: The Day In Search, March 31, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Marin Launches Context Connect, Says Retailer Impressions Surged During Polar Vortex As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest week of the polar vortex. The […] Paid Search Spend Rises 8 Percent In Q [...]


SearchCap: The Day In Search, March 28, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IE8 Users Don’t Get Forwarded To Google Secure Search At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure search on Google. The move to send users to Google regular servers instead of secure servers is related to Google seeming to work through how it deals with people still using the older […] Still Newsjacking For Links? Forget That, Make The News Instead! We all know [...]


SearchCap: The Day In Search, March 27, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Car Makers Drove 14.4 Million Clicks From Google Ads In 2 Months (And That Doesn’t Include Mobile)A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period, according to new data from search marketing intelligence [ [...]


SearchCap: The Day In Search, March 26, 2014

scap240px Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How A Single Guest Post May Have Gotten An Entire Site Penalized By Google Google made it clear earlier this year that those doing guest posts “for SEO purposes” might be subject to penalties. But the latest chapter in its war on guest posts feels a bit crazy: an entire site put into Google’s penalty box because of a single guest post that Google didn’t like. Your Entire Site […] Bing Ads Launches Product Ads In U.S., Mobile Version Now In B [...]


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