SEO
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We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
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We offer the latest data and insights to support your SEO initiatives.
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Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
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We even cover cutting-edge topics like using ChatGPT prompts for SEO.
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Google AI Mode sends 57% of product links to Google Shopping: Study
Nearly half of AI Mode's product answers link exclusively to Google's own pages. Fashion and beauty categories have the highest rates.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
AI traffic drives 83% more revenue per visit for retailers: Adobe
AI-referred shoppers spent 73% more time on retail sites, viewed 25% more pages and added products to carts at a 53% higher rate.
Is AI search ghosting your brand? Here’s how to fight back
Your content could power AI answers without brand mentions. Here's how to spot ghost citations and prioritize fixes to improve visibility.
You’re not winning by refusing to link to competitors
Adding value sometimes means not always being the best solution. Yet SEOs gasp at the idea of mentioning, let alone linking to, competitors.
Google AI Mode tests clearer labels for sponsored and organic shopping results
Google AI Mode is testing clearer “Sponsored” and “All products” headings to distinguish paid ads from organic shopping results.
SEOs, we need to talk about E-E-A-T
Stop chasing mythical scores and tweaking author bios. Learn how PageRank, information gain, and user behavior affect Google rankings.
Why the SEO industry needs in-person meetups
The SEO community hasn't disappeared. It's just harder to find everyone in one place. Here's why meeting offline is worth another look.
Human-first SEO: The risks of optimizing for AI over users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention instead.
Organic traffic is down, but it’s not all AI
Data from 10,000 websites shows uneven organic traffic declines across markets, industries, and site sizes, with AI only part of the story.
44% of SEOs are more worried about AI than a year ago: Survey
Shrinking teams, tougher competition, and keeping up with new technology top career fears. Job seekers report having the greatest anxiety.
Semrush confirms ‘poisoned’ Google results are impacting SEO tools
SEO platforms have reported inaccurate Google rankings since September and continue to investigate the issue and adjust data collection.
What SEO and GEO can learn from revenue operations
Which SEO and GEO efforts deserve more investment? Funnel progression, lead quality, and customer economics can help you make the call.
How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
Google Search says you should block indexing of link-shared content
Google updated the prevent user-generated spam on your site and platform help document.
Cloudflare will upend the AI visibility space
New AI reporting tools reveal which bots crawl your site, which drive traffic, and how often your brand appears in AI-generated answers.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
Pop-ups and SEO: What’s safe, what’s risky, and what to fix
See how cookie banners, paywalls, and other overlays affect Core Web Vitals, indexing, and content access — and how to reduce the risks.
6 steps to map local search intent beyond keyword data
Two customers can search for the same service and need very different providers. Here's how to uncover the context that shapes their choices.
Search Engine Land Awards 2026: And the winners are…
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO and PPC in 2026.
When should ecommerce filters become indexable pages?
Use keyword research to identify valuable ecommerce filter combinations, capture niche search traffic, and avoid unnecessary crawling.
Category vs. product pages: Which does Google favor?
Data from 100 ecommerce sites challenges common assumptions about Google's page choices and reveals how to prioritize your SEO efforts.
Your CRM might be your most underrated keyword research tool
What if your next big SEO opportunity is buried in a lost deal? Sales objections and buyer questions expose gaps in your content strategy.
How to write listicles that earn trust and help readers decide
The best listicles do the hard work for readers. Here's how to choose, evaluate, and present recommendations that deliver real value.
SMX Advanced San Diego 2027 speaker pitches are now open
Want to be on stage in March? Now is your chance to pitch advanced, actionable sessions on SEO/GEO, AI-driven search, PPC, and more.
Google AI Overviews nearly double for commercial keywords: Study
AI-generated answers appeared for 97% of estimated search volume across 400 tracked keywords, with product reviews and comparisons leading.
AI brand recommendations vary by platform and week: Study
A study of 2,720 AI-generated answers found that 79% of tests produced different brand recommendations across four weeks.
When a key search team member leaves: How to maintain continuity
From documenting strategic decisions to managing the first 90 days, here’s how to minimize disruption to your SEO and PPC programs.
Why the order of technical SEO fixes matters
A post-migration SEO case study shows how technical fixes and metadata updates preceded a 121% month-over-month increase in organic traffic.
Google Ads expands customer acquisition and retention controls
Google Ads is expanding customer acquisition and retention tools with new bidding controls to help advertisers reach and re-engage valuable customers.
Build something so valuable that Google looks stupid for not ranking it
The affiliate playbook that made me money in 2010 is dead. Here's how I'd invest $100,000 to build something better in 2026.
17 ways to get more traffic to your blog
17 actionable ways to get traffic to your blog using a variety of content marketing, social media and email marketing techniques.
How to create quality SEO content (the QRIES approach)
Learn to create engaging SEO content with the QRIES framework: a proven system for higher rankings and better reader engagement.
Redirects 101: A beginner’s guide to setup and best practices
Learn everything about redirects in this guide: what they are, how to use them, and best practices for implementation.
Squeeze page: Step-by-step tutorial (+ Eemplate)
A complete guide to creating a squeeze page that converts. Includes lots of real life case studies and examples.
Step-by-step content marketing plan template
Use this free content marketing plan template to make your content drive real business results. And to help you publish more often.
ChatGPT sends less than 1% of Google’s traffic: Data
Despite higher conversion rates from AI referrals, Google organic generated 27 times more conversions across sites tracking results.
26 fascinating influencer marketing statistics
26 key influencer marketing stats to keep an eye on for 2026 and beyond.
Why Google reviews will power up your local SEO in 2027
Get more Google reviews, encourage detailed feedback with photos, manage fake and missing reviews, and strengthen your local SEO rankings.
Google has updated its document on how to block Google Search
Google said the document now includes existing options such as the robots meta tag, data-nosnippet, X-Robots-Tag, and the Search generative AI control.