SEO
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The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
How to leverage social search for effective on-site optimization
Embrace the era of “search everywhere” by harnessing the potential of social search platforms for accelerated content optimization.
How to navigate negative Glassdoor and Indeed company reviews
Dealing with negative reviews from former employees? Here’s how to respond properly and protect your company's online reputation.
Google Search results without SGE jump to 65%, up from 25%
While the number of Google search queries without SGE results have significantly increased, SGE answers now take up less pixel space.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Google CEO on future of links, AI making Search quality worse
Sundar Pichai said links will always be an important part of Search and addressed complaints that AI-generated content is ruining Search.
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns.
Online reputation management: Top 10 hurdles and how to overcome them
From dealing with generative AI to monitoring brand mentions across platforms, managing your online reputation requires a strategic approach.
ChatGPT search feature rumors heating up
OpenAI may be getting closer to launching its ChatGPT product that searches the web and cites sources when answering questions.
Surviving and thriving in the new Google
Navigating March 2024 updates for content creation, link building, and SEO success
The SEO-UX paradox: Achieving visibility without sacrificing user delight
SEO doesn't have to undermine UX. Learn how to create user-centric experiences that resonate with users and satisfy search engines.
Google is not about blue links, says ex-CEO Eric Schmidt
Calling AI 'underhyped,' Eric Schmidt believes Google will be able to monetize AI answers and improve advertising.
Report: 64% of technical SEOs believe AI isn’t a job security threat
However, SEOs view Google SGE as a threat. Also, AI is impacting SEO planning and roadmaps for brands and agencies.
Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.
Google hides search results count under tools section
Is the results count one step closer to fully going away?
How an ecommerce site increased commercial monthly organic traffic from 37K to 210K
Key tactics for driving ecommerce SEO success, from targeting high-search commercial keywords to earning brand mentions through digital PR.
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.
GenAI. SGE. PMax. See the SMX Advanced agenda!
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
Google disavow link tool will go away at some point
John Mueller said, "At some point, I'm sure we'll remove it," referring to the disavow link tool in Google Search Console.
How to avoid an SEO disaster during a website redesign
Avoid the costly mistake of losing all your SEO progress after a website overhaul. Here's how to protect your SEO assets during a redesign.
Google’s huge search market share loss wasn’t real: Data revised
While it wasn't as dramatic a drop as first reported, Google has been consistently losing U.S. search market share since August 2023.
Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Retail Trends Masterclass: Consumer behavior is changing, is your marketing?
Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.
3 key observations about the Google March 2024 core update
Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.
Google expands Performance Max to online marketplaces
With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.
Localized SERPs: Winning traffic and leads with service area pages
Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.
Effort shaming: Balancing work ethic and burnout in marketing
Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.
Google, DOJ make closing arguments in antitrust trial
The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.
7 ways to use the ‘inspect element’ tool for SEO
Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.
Did Google really lose search market share to Microsoft Bing in April?
Google lost search market share in the U.S., North America, globally and more regions. Meanwhile, Bing and Yahoo grew. Is the data accurate?
How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
Reminder: New Google Search reputation abuse policy starts soon
Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
The future of SEO in an AI-powered world
As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?
Optimizing for INP, the new Core Web Vitals metric
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.
Study: 56% of Google’s top three positions are held by ccTLDs
An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.
Google March 2024 core update rollout is now complete
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.
Google CEO says AI overviews are increasing Search usage
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.