Apr 19, 2012 at 2:47pm ET by Vanessa Fox

Last week, the Bing Webmaster blog published a post about how Bing handles rel="next" and rel="prev" attributes. On the surface, it seemed as though Bing was announcing that it now supported these tags in the same way Google does. Last September, Google announced support of the rel="prev" and rel="next" attributes to designate paginated content, which enables site owners to cluster multiple pages of content into single entities so that indexing and other values can be consolidated. However, the conclusion of the post included the following, which didn't align with Google's treatment of [...]

Related Topics: Microsoft: Bing SEO | SEO: Duplicate Content | Top News

The Latest & Greatest On SEO Pagination

Mar 19, 2012 at 9:30am ET by Adam Audette

Technical SEO topics such as pagination are near and dear to my heart. This article will build upon and update my previous treatment of pagination and SEO. I've written and presented often on pagination for SEO. Why so much attention on this subject? The reason is simple: it can be a big, hairy deal for sites. It's right up there with faceted navigation as one of the most problematic crawling and indexing issues for large-scale SEO. It's a tactic (actually a set of tactics) that our teams are continually evolving, testing, and refining. So it was "double prizes" when Google announced [...]

Implementing Pagination Attributes Correctly For Google

Mar 13, 2012 at 12:41pm ET by Vanessa Fox

Google's latest blog post provides details and a video from Maile Ohye about how they handle the pagination attributes within a page's source code. You can use these attributes to indicate pages in a series (such as a multi-page article or set of product listings), which enables Google to cluster the pages into a single entity and combine their indexing and other properties (such as incoming link value). Using these attributes is trickier than it may seem at first glance, so below, a few tips from the blog post, video, and the recent SMX West session I moderated, which featured Maile. (Keep i [...]

How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO

Jan 16, 2012 at 2:39pm ET by Matt McGee

A number of websites are (or were) planning to "go black" this week while the U.S. Congress discusses issues related to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The website blackouts are part of a larger social media effort against the bills that our Greg Finn wrote about this morning on Marketing Land. You may be thinking about joining the website blackout movement, but yikes ... what about the SEO implications? How do you take your site offline in protest without messing up your visibility in Google's search results? Well, Google's Pierre Far shared several tips [...]

Google: Parked Domains, Scraper Sites Targeted Among New Search Changes

Dec 1, 2011 at 3:56pm ET by Danny Sullivan

In what's now to be a monthly update on search changes, a new Google "Inside Search" blog post today tells us that life is getting tougher for those with parked domains, life may get better for those plagued by scraper sites and those hoping to "push down" negative listings may have a tougher challenge. New Monthly Search Update The news comes from a post to the Google Inside Search blog, itemizing ten search-related changes that have been made. Google did a similar post like this last month, and now it confirms this will be a monthly update on what it considers to be noteworthy changes b [...]

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