Thoughts On Web Developers, SEO & Reputation Problems
Oct 19, 2009 at 5:46pm ET by Danny Sullivan
After last week's "Does SEO = Spam" debate erupted, I had a number of follow-up emails where I explained privately more about why SEO has such a bad reputation in some quarters, as well as what SEO is and isn't, from my perspective. I wanted to share some of that below.
Bad Advice Sucks: From SEOs Or Web Developers
I can completely understand the frustration people can feel when they hear SEO advice from someone positioning themselves as a "professional" that seems to be all about tricking search engines. As someone who has been preaching good, content-driven SEO since 1996, I also encou [...]
Filed in: Features: Analysis, SEM Industry: Community, SEM Industry: General, SEO: General, Top News
SEO FAQ That’s Not From The Land Of Unicorns
Oct 13, 2009 at 7:06pm ET by Danny Sullivan
I guess Derek Powazek isn't done with attacking SEO. Now he's published an SEO FAQ page which, sorry, really doesn't provide much FAQ about SEO. So what the heck. I'll deconstruct it. Be sure to also read my previous post, An Open Letter To Derek Powazek On The Value Of SEO.
What's SEO?
First, any good FAQ ought to define what the subject is, right? So what's SEO? Turns out, we have an SEO page here on Search Engine Land that explains this succinctly.
SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or [...]
Filed in: Features: General, SEM Industry: Community, SEM Industry: General, SEO: General
An Open Letter To Derek Powazek On The Value Of SEO
Oct 13, 2009 at 4:23pm ET by Danny Sullivan
Derek Powazek launched an attack on SEO yesterday that really said nothing that others haven't ranted about before. I've responded to many of these attacks over the years in hopes of educating people about mistaken assumptions. I've largely given up. But I figured this time I'd give it another go with some personal illustrations I've encountered recently.
In particular, rather than do an article to counterbalance Derek's post, I started to write him a private email. But as I composed that, I felt it might better illustrate to everyone why SEO is indeed a legitimate form of marketing [...]
Filed in: Features: General, SEM Industry: Community, SEM Industry: General, SEO: General, Top News
Yahoo Search No Longer Uses Meta Keywords Tag
Oct 6, 2009 at 2:15pm ET by Barry Schwartz
And then there were none. Yahoo has long been the only major search engine that supported the meta keywords tag. However, the search engine revealed today that like the other majors, it no longer supports it.
The news came during the Ask The Search Engines session at SMX East in New York today. The search engines were all asked about their support of the tag. Moderator Danny Sullivan noted that only Yahoo provided support of the tag -- prompting Cris Pierry, senior director of search at Yahoo, to announce that support actually had been ended unannounced "several" months ago.
Bing doesn't [...]
Filed in: SEO: General, SEO: Tagging, SEO: Titles & Descriptions, SEO: Writing & Body Copy, Top News, Yahoo: SEO
Report: A “Caffeine” Infusion Would Mean Ranking Changes On Google
Aug 26, 2009 at 10:22am ET by Greg Sterling
Search and online marking firm 360i published findings from a small but structured test of how the "Caffeine" search infrastructure changes could affect results and ranking on Google. As Vanessa Fox wrote when Caffeine went public earlier this month, there apparently would be a number of changes in the ordering and content of results. As she observed in that post, "Google Caffeine will cause quite a kerfluffle in the web developer and search engine optimization world and many will dive in to try and figure out the changes."
This is precisely what 360i has now tried to do. The company evalua [...]
Filed in: Google: General, Google: Universal Search, SEO: General
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