Microsoft’s Search Engine Optimization Advice for Bing

Jun 18, 2009 at 12:08pm ET by Vanessa Fox

Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I'm working on a review of that as well, but it requires Vista or Windows 7 and IIS 7, so installation takes a bit of effort. I talked with Microsoft about the information in the PDF and got some clarity and additional information. The PDF primarily describes the user interface changes launched with Bing, and how those might impact site [...]

Filed in: Features: Analysis, How To: SEO, Microsoft: Bing, SEO: General, Top News

What?! A Search-Hostile Site That Still Ranks Well

May 14, 2009 at 8:00am ET by Stephan Spencer

What follows is a rant, which is something I rarely, if ever, do. It's done in the spirit of fun, so don't take it too seriously. Enjoy! I feel like the grandpa who laments in a crotchety voice to his grandkids: "Nobody ever writes letters anymore! They just sit on their computers and their cell phones all damn day!" But instead I'm saying: "Nobody ever blogs anymore! They just tweet and re-tweet!". For example, this tweet by @dannysullivan could have been a fantastic blog post. Instead: it's 129 characters that merely hints at the story: @dannysullivan: seriously, pinkberry with locatio [...]

Filed in: 100% Organic, SEO: General

Learning SEO From Building A Web Crawler

Apr 29, 2009 at 9:10am ET by Barry Schwartz

There is no doubt that you can learn a tremendous amount of information on search engine optimization (SEO) by reading sites like this or ones in our blogroll, but there is always a lot to be learned from getting your hands dirty. Now, you can get your hands dirty by experimenting and trying SEO techniques out on sites and you can also learn an incredible amount by trying to reverse engineer a web crawler by building your own. In fact, Google Webmaster Analyst, JohnMu, tweeted this morning stating that fact. He said, "Want to learn about indexing/crawling? Don't read - code a spider." [...]

Filed in: SEM Tools, SEO: General

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