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Run Your Established SEO Like PPC & Maximise ROI Long-Term

Persistence Pays Off

The biggest SEO improvements available are often a more profound shift in strategy that continues to deliver improvement day after day for the entire duration of your SEO campaign. One such strategy is taking the same weekly approach to auditing your SEO strategy using search query reports as a PPC manager would.


How To Conduct A Winning Local Search Audit

shutterstock_141227494-winning-audit Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, but I want to share my thoughts on the why, how and what of conducting a winning audit. Why Do You Want To Do An Audit? SEO is a journey, and any seasoned traveler knows that all successful journeys start with detailed planning. Conducting a search audit tells you where you are tod [...]


Do Your Own 5-Minute SEO Audit

Image from Shutterstock, used under license If you've gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For agencies and consultants, quickly assessing any website is a great skill to hone. Here is how you can do your own 5-minute SEO audits. Don't worry if this takes you 10 or 15 minutes. This is one of those "the more you do, the faster you get" things. The important piece is having a practical framework to delve through. If you want to do a full audit, here are three great guides to read: Lindsay Wassell (Moz) Sam McRobert's Template on [...]


The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps

seo-600 I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I'm lost. It's just life. Isn't everyone like that? But despite my obsession with structure and process, I don't like giving clients a one-size-fits-all web marketing campaign. It just doesn't make sense. Every website is different and has different needs; therefore, the online marketing plan will have to be different as well. The problem is, you really can't know what any particular site's needs are until after you've gone through [...]


SEO Should Not Be Held To An ROI Target — Here’s Why

seo-target-dart-600 Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It's because of two things: SEO is not a marketing channel SEO is not an investment; it's a requisite Let's dig deeper into each statement. SEO Is Not A Marketing Channel Dollars appropriated for SEO services tend to come out of the marketing budget. As a result, it's held to the same leve [...]


7 Things I Wish Execs Knew About Link Building

if-you-could-3jo8j0 Whether it's your CMO, your client or your client's boss, we've all worked with someone who just doesn't quite get search. And that's OK. We can't expect everyone to understand the intricacies behind what goes into that No. 1 ranking. SEO is easy in theory, but it's a daunting task to take on, and Google isn't exactly making it any easier on us. Still, having to explain the same thing dozens and dozens of times isn't why we got into this business. Anyone would go a little crazy if they did that. So, in an effort to make both of our lives just a little easier, here are seven things I wish [...]


SEO Smackdown: Download Time – Machine Speed Vs. Human Speed

Download speedometer: humans vs. technology

Perceived download time is more important to searchers than actual download time. So why do SEOs focus on technocentric optimization strategies?


Enterprise SEO Audits – Go Beyond The Desktop Crawl

spider-web-crawl-featured Digital technology -- and the way consumers are using it -- is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer's attention, or Google rankings, you need to provide quality content and lots of it. (See my article, 3 Tips To Beat The Volume Game, for in-depth discussion on massive internet content growth.) To satisfy this insatiable demand, content management systems and platforms have had to evolve and allow for the agile and dynam [...]


Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]

html-code-tools-websites-600 More than one-third of Google's search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup code. That's according to a new Searchmetrics study out today that examined Google's U.S. search results in March "for tens of thousands of keywords and over half a million web domains." The study found that 36.6 percent of Google's search results include "at least one snippet with information derived from Schema.org." The most common integrations were the Movie and Offer types at 27 percent and 21 percent, respectively. After those two, [...]


Losing Organic Traffic After A Redesign? Four Things to Check

301-redirect While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I've worked with three separate web design firms who contacted me after a recent site relaunch caused a substantial loss of organic website traffic. So, if you just relaunched your website and you're losing organic traffic, how can you know where to start? Here's my basic list of the most common issues I see that are often overlooked in a relaunch. While there can be many reasons for traffic lo [...]


The War On Links

shutterstock_104739881-fear-of-links In case you didn't notice, we are waging a war over links. Some would say that SEOs are at war with search engines, but I disagree. Search engines and SEOs have a symbiotic relationship; and without meaning to, we've killed the value of the link. The link, once a simple connector from one site to another, has become the subject of intense scrutiny by SEOs, Google, and even the US Copyright Office.  Do you remember what it was like to really "surf" the Internet? The way you could bounce from site to site simply by following blogrolls and webrings? The rush of energy and excitement that [...]


5 SEO Tips To Boost Page Speed

Image used with permission of Shutterstock.com Got 10 seconds? Probably. But I bet you won't spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: "Ain't nobody got time for that!" And research findings agree. As SEL news reporter Amy Gesenhues noted in her post last March, average page-load speed for top retail sites was over seven seconds -- well above the ideal load time of thre [...]


How Long Can RetailMeNot’s “SEO Empire” Survive?

credit: Priceonomics RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and "promo code" searches -- an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding 187 out of the 263 keywords we track. Dealcatcher.com, the next closest company, only ranks first for 7 keywords. Coupons.com, another recent IPO in this space, only has the number one spot in the Google rankings a single time. RetailMeN [...]


The Knowledge Graph: Should Your Content & Business Strategy Change?

google-knowledge-graph-featured Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy -- or even your entire revenue model? For many publishers, it's time to take stock of how to work with the Knowledge Graph and how content strategy and revenue models may need to adjust with this shift in organic search. The Knowledge Graph was designed to provide information about people, places and things (i.e., entities). Google gathers information to supply answers via the Knowledge Graph from a variety [...]


GetListed Tool Relaunches As Moz Local

Moz Local Last year, David Mihm's GetListed service was acquired by then SEO Moz (now Moz). Today, it relaunched as Moz Local. It's a similar service with a number of enhanced capabilities, the most important of which is local listings submission. Agencies and business owners can use the tool to research where their listings appear online, manage claiming and verification and listings submission. Moz Local has also mapped Google Places categories to headings or categories at other directory sites (this tool is free). The back end of GetListed has been upgraded to manage submissions to a range of d [...]


How To Rebrand Without Losing Your Hard-Earned Rankings

rebranding_new_old As an SEO, I've worked with many clients during rebranding initiatives to ensure that their sites retain rankings -- and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I'd use my column this month to share some advice on how to handle a rebrand from an SEO perspective. What Is Spurring The Rebrand? To adequately address the rebrand, it's important to understand the reason the rebrand is occurring. Is there a merger of two companies, creating an altogether new brand? Is one company (brand) being acquired and absorbed into another company (brand) [...]


Single Page Websites & SEO

One Page Website SEO Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank? Google's Matt Cutts had this to say: (video autoplay) It's going to depend on what your particular area is, what the topic is, and what kind of layout you come out with. But if it works for you and for users to have that all on one page, for the most part, it should work for Google as well. I took a look at what others have to say about SEO opti [...]


The B2B Marketer’s Guide to Baidu SEO

Chinese search engine market share diagram Baidu is the most popular search engine in China, which makes it a very powerful channel for B2B marketers in the global market. As of November 2013, Baidu held 63.55% of the search engine market share in China. The other two big players in the market are 360 with 21.84% of the market and Sogou at 10.53%. For any B2B company with a Chinese website, optimizing for Baidu is a necessity. While it's important to keep 360 and Sogou in mind as well, both are very new search engines that only recently emerged in the China market, so there's not much documentation out yet on SEO guidelines. [captio [...]


The Intersection Of SEO & Web Design

SEO Web Design Javascript As technology advances and web usage evolves, so do SEO best practices. Web designers now have more choices and technologies available than ever before. As we enter 2014, I expect we will continue to see advances in web design that bring even more options. I thought it would be helpful to revisit the top SEO considerations relating to some of the latest website design trends, which include parallax, responsive, and HTML5 design. Although I am a huge fan of incorporating all three design choices when appropriate; in all cases, site architecture and accessibility remain the primary SEO con [...]


5 Increasingly Commodified SEO Solutions That Confuse B2B Marketers

Conveyor Systems While discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting "expert" opinion, and technological changes (like search algorithm updates) all add to the confusion. B2B marketers know how important organic search can be to their online marketing initiatives, but often get confused as to what they truly need. All they know is that they "need SEO." The commoditization of various SEO servi [...]


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