Sorry, Yahoo, You DO Index The Meta Keywords Tag
Oct 14, 2009 at 2:31pm ET by Danny Sullivan
Oh, that this weren't true. Last week, Yahoo made news by disclosing that it had quietly dropped support for the meta keywords tag. As a long time hater of that tag and the insane questions it has produced, I was thrilled! But today, I see conclusively that Yahoo still supports the tag.
The test was simple. I placed a unique word in the meta keywords tag on the home page of Search Engine Land. This word -- xcvteuflsowkldlslkslklsk -- generated no results on Yahoo when I looked earlier this week. Today, when I searched, it brought back the Search Engine Land home page. Thus, Yahoo indeed ind [...]
Filed in: Features: General, Microsoft: Bing SEO, SEO: Tagging, SEO: Titles & Descriptions, SEO: Writing & Body Copy, Top News, Yahoo: SEO
Yahoo Search No Longer Uses Meta Keywords Tag
Oct 6, 2009 at 2:15pm ET by Barry Schwartz
And then there were none. Yahoo has long been the only major search engine that supported the meta keywords tag. However, the search engine revealed today that like the other majors, it no longer supports it.
The news came during the Ask The Search Engines session at SMX East in New York today. The search engines were all asked about their support of the tag. Moderator Danny Sullivan noted that only Yahoo provided support of the tag -- prompting Cris Pierry, senior director of search at Yahoo, to announce that support actually had been ended unannounced "several" months ago.
Bing doesn't [...]
Filed in: SEO: General, SEO: Tagging, SEO: Titles & Descriptions, SEO: Writing & Body Copy, Top News, Yahoo: SEO
How To Optimize For Conversion In Organic Search Results
May 12, 2009 at 4:24pm ET by Daniel Waisberg
In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate and improve SEO and website usability (using web analytics) and create a synergy that will improve the conversion rates of websites.
Measuring SEO success using rankings is out-of-date: rankings fluctuate significantly and do not show any improvement on the website success. Traffic [...]
Filed in: How To: SEO, SEO: Writing & Body Copy
What SEO/SEM Professionals Should Know About Website Usability – Part 2
May 1, 2008 at 11:58am ET by Shari Thurow
In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, "What should SEO professionals know about usability?" For this installment, website usability guru Jakob Nielsen and Kim Krause Berg share their observations and perspectives. Enjoy!
Jakob Nielsen's formula for website success
"The main thing SEO professionals should remember about Web usability is the formula for website success," said Jakob Nielsen, Principal at Nielsen Norman Group.
What's the formula?
B = V x C x L
Where:
B = am [...]
Filed in: 100% Organic - Search Engine Optimization Tips, SEO: Writing & Body Copy
Leveraging PR To End The B2B Content Development Struggle
Apr 23, 2008 at 2:27pm ET by Brian Kaminski
One of the biggest challenges B2B clients grapple with is content creation. Developing material that is fresh, relevant, and keeps users coming back—while also being SEO-friendly—can be difficult. This is a problem. Fortunately though, there’s an easy and effective solution. And it’s closer than you might think.
The situation
For the most part, B2B organizations struggle with content development for one reason, and it’s not because they don’t have anything to say. Rather, the problem can be attributed to staffing, or a lack thereof, as content development typi [...]
Filed in: SEO: Writing & Body Copy, Strictly Business
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