One of the biggest challenges B2B clients grapple with is content creation. Developing material that is fresh, relevant, and keeps users coming back—while also being SEO-friendly—can be difficult. This is a problem. Fortunately though, there’s an easy and effective solution. And it’s closer than you might think.
For the most part, B2B organizations struggle with content development for one reason, and it’s not because they don’t have anything to say. Rather, the problem can be attributed to staffing, or a lack thereof, as content development typi [...]
Related Topics: B2B Search Marketing Column | Channel: SEO | SEO: Writing & Body Copy