How To Optimize For Conversion In Organic Search Results

May 12, 2009 at 4:24pm ET by Daniel Waisberg

In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate and improve SEO and website usability (using web analytics) and create a synergy that will improve the conversion rates of websites. Measuring SEO success using rankings is out-of-date: rankings fluctuate significantly and do not show any improvement on the website success. Traffic [...]

Filed in: How To: SEO, SEO: Writing & Body Copy

What SEO/SEM Professionals Should Know About Website Usability - Part 2

May 1, 2008 at 11:58am ET by Shari Thurow

In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, "What should SEO professionals know about usability?" For this installment, website usability guru Jakob Nielsen and Kim Krause Berg share their observations and perspectives. Enjoy! Jakob Nielsen's formula for website success "The main thing SEO professionals should remember about Web usability is the formula for website success," said Jakob Nielsen, Principal at Nielsen Norman Group. What's the formula? B = V x C x L Where: B = am [...]

Filed in: 100% Organic, SEO: Writing & Body Copy

Leveraging PR To End The B2B Content Development Struggle

Apr 23, 2008 at 2:27pm ET by Brian Kaminski

One of the biggest challenges B2B clients grapple with is content creation. Developing material that is fresh, relevant, and keeps users coming back—while also being SEO-friendly—can be difficult. This is a problem. Fortunately though, there’s an easy and effective solution. And it’s closer than you might think. The situation For the most part, B2B organizations struggle with content development for one reason, and it’s not because they don’t have anything to say. Rather, the problem can be attributed to staffing, or a lack thereof, as content development typi [...]

Filed in: SEO: Writing & Body Copy, Strictly Business

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