Bing’s new ChatGPT has multiple personalities
Gaslighting, memory loss, accidental racism, yep, sounds like AI.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
3 new Google Analytics 4 updates
Google announced the new updates today in their Analytics Help center.
If your Google ads are disapproved, don’t panic just yet
Google says the issue has been identified and a fix is rolling out.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.
Instagram is ending its live shopping feature in March
The app will shift its focus to ads instead.
Meta aims to increase transparency in ad targeting for Facebook and Instagram users
You can now access Ads Preferences from additional pages in the “Why am I seeing this ad?” tool.
PPC prioritization: Knowing where to focus efforts to make the biggest impact
Learn how to refocus your time and energy on the most important facets of PPC management right now and in the future.
New updates to Google’s gambling and games policy
Advertisers must apply for and be approved by Google to run gambling ads.
TikTok enhances organic content reach with improved ‘Promote’ features
Promote campaigns were originally launched in 2021 and optimized for video views, site visits, and follows.
6 new Microsoft Ads updates, including data exclusions and in-market audience segments
Market expansion and automated bidding make their debut.
Twitter Blue subscribers can now Tweet 4,000 characters
The new feature is available in the US only.
Cost-Per-Hour Masthead placements: YouTube’s latest offering
Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much advantage.
Pinterest puts more emphasis on its shoppable video feature
The feature was released in 2021 and has 450 million users
Maximizing reach and engagement: A guide to the top video game ad platforms for brands
The best video game ad platforms for brands are typically those that offer a large target audience, robust targeting options, and high engagement rates.
Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
Will the new Bing create more opportunities for advertisers? Maybe
The placement of ad results won't change right now, but there could be an opportunity in the future to incorporate them into the AI results.
Google search, network, and YouTube revenue all fell in Q4 2022
Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market.
Make the switch to GA4, or Google will do it for you
Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured.
Meta blames weak advertising demand, rivals for Q4 2022 revenue decline
Rivals such as TikTok and continuing effects from App Tracking Transparency attributed to last quarter's decline.
Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads
Together, Microsoft says their Search and Audience networks can reach over a billion people.
Search Engine Land’s updated What is PPC guide is now available
The evolution of PPC in recent years calls for an updated guide. Our improved version will bring you up to speed.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
Twitter announces the end of CoTweets
Twitter discontinues co-tweeting feature after it failed to meet expectations under Elon Musk's leadership.
New updates for the GA4 search bar
The new updates allow additional views into accounts and properties.
Twitstorm timeline: The latest on Elon Musk’s Twitter 2.0
Elon Musk and Twitter continue to remain in the spotlight, for better or worse. Here is everything brands and marketers need to know.
Google Account-level negative keywords are here
Now you can apply the same negative keyword lists you already use across multiple campaigns.
Twitter has launched a Search Keyword Ads beta test to all advertisers
Search Keyword Ads are a new Conversion campaign objective in the Twitter Ads interface.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023
Microsoft Ads is one of the oldest ad platforms around but is often overlooked. Here's why brands and advertisers should rethink it.
Google Ads restored after morning outage
Google Ads was out for 3 hours, leaving advertisers unable to manage campaigns.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
Google Optimize will sunset this year
Any experiments and personalizations still active will end.
TikTok has a secret “Heating” (cheating?) button
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
Businesses, users, experts defend big tech against algorithm lawsuits
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
Alphabet to lay off 12,000 roles across various product areas, levels, functions, and regions
For the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff.
New Performance Max experiments have just rolled out
You can now test Performance Max updates in your account and monitor results before applying the changes.