Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Employees of TikTok and ByteDance are misusing "heating" privileges by boosting the view count of their own and their loved ones' accounts in violation of company policies, as revealed by sources and documents reviewed by Forbes.
The outcome of a Supreme Court case could have significant implications for how internet companies operate, content curation and free speech.
For the first time in the company's 25 year history, Google parent Alphabet has announced a mass layoff.
You can now test Performance Max updates in your account and monitor results before applying the changes.
The changes are the latest effort to build in some after-the-fact privacy protections for Meta’s youngest users.
Ecommerce advertisers and brands will now be able view which items were added to cart, purchased, clicked, and more.
This is the first new vertical Google has added to LSAs.
The new collaboration allows BigCommerce merchants to reach millions of potential new customers across the Microsoft Advertising Network.
For the first time in a decade, ad giants Google and Meta are slowing down, making room for smaller, emerging platforms to take over.
The settlement would bring an end to a privacy-focused consumer class action lawsuit in California
App developers will also be able to review performance reports and optimize campaigns for increased user engagement.
The European Union's ruling could change the face of Facebook and Instagram's ad business.
Users will start seeing more cause-based ads on their feeds "in the coming weeks."
Google says the change won't negatively impact performance.
With CCS, retailers can choose which components of Shopify they want to integrate into their own systems.
Some of the policies were launched last year but have been improved with additional features to increase efficacy.
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
CBD advertisers in California, Colorado, and Puerto Rico can apply for certification beginning in January.
There is no indication on what caused the outage, how many merchants are affected, or when a resolution will be reached.
The new features help make the transition into GA4 much easier.
The policies are designed to ensure a safe and positive experience for all Google users.
Removing or unlinking the suspended Google Ads account from your Merchant Center account won’t unsuspend or resolve your Merchant Center account issue.
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
GA4 users should see the new report in their dashboards automatically but can also add it manually.
Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.
Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.
Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.
Some of the updates, announced earlier this year, have been expanded into new markets.
YouTube has been a major player in marketing for a while, and this year was no exception.
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
If policy violations are detected, accounts may be suspended immediately and without prior warning.
Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers.
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
The whole month of November has seen nearly $110 billion in online sales.
71% of respondents say they would no longer visit a business if they learned the business has fake or compensated online reviews.
The new updates have been in the works for months, but likely won't be a huge game-changer for most.
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
The program will give publishers an opportunity to monetize their most engaged users.