Meta Q3 earnings: ad revenue declined 4%, but monthly users showing promise
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Overall revenue for the company also decreased 4% YoY, but one area showing growth was new daily active users, up 2%.
Nicole Farley | Oct 26, 2022 at 5:17 pm ETThe updated client libraries and code examples will be published next week.
Nicole Farley | Oct 26, 2022 at 4:01 pm ETGet a head start testing these new features, but be wary of Google's advice to make changes "a few days leading up to peak holiday periods."
Nicole Farley | Oct 26, 2022 at 1:48 pm ETYelp Fusion brings content to consumers with multiple new brand integrations.
Nicole Farley | Oct 26, 2022 at 10:39 am ETOverall growth beat expectations, but the post-pandemic, uncertain economy results in a relatively bumpy FY23 Q1.
Nicole Farley | Oct 25, 2022 at 7:22 pm ETEarnings missed the mark for YouTube but showed slow growth for ads and other services.
Nicole Farley | Oct 25, 2022 at 7:04 pm ETThe four different placements are available to advertisers in the Search Ads dashboard.
Nicole Farley | Oct 25, 2022 at 3:01 pm ETA lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over.
Nicole Farley | Oct 25, 2022 at 1:55 pm ETSearches on Yelp for veteran-owned businesses in the U.S. increased by 101% in the third quarter of 2022 compared to last year.
Nicole Farley | Oct 25, 2022 at 7:00 am ETInstacart's self-service platform, Ads Manager is getting a noticeable update.
Nicole Farley | Oct 24, 2022 at 3:29 pm ETUpdated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.
Nicole Farley | Oct 24, 2022 at 2:38 pm ETIn what they call "journey ads," Uber is planning to start rolling out ads to its riders based on their travel history and their geographic locations.
Nicole Farley | Oct 20, 2022 at 1:12 pm ETThe new privacy controls allow users to see more ads they're interested in, less of what they aren't, and expanded control for sensitive categories.
Nicole Farley | Oct 20, 2022 at 6:00 am ETThe new campaign type was announced today to help advertisers connect with the right audiences, drive growth, and deliver value.
Nicole Farley | Oct 18, 2022 at 7:12 pm ETThe new columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards.
Nicole Farley | Oct 18, 2022 at 6:51 pm ETThere is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.
Nicole Farley | Oct 18, 2022 at 2:24 pm ETCreators that comply with Meta's partner monetization policies will have access to create Branded Content in organic Reels.
Nicole Farley | Oct 18, 2022 at 12:02 pm ETIn the first four months of testing, only five ad-tech companies have expressed interest in the new tech.
Nicole Farley | Oct 18, 2022 at 10:56 am ETSome advertisers panicked, understandably, after a new match types beta test went live.
Nicole Farley | Oct 18, 2022 at 10:10 am ETThe restriction period was also implemented in 2020 for the week leading up to General Election Day.
Nicole Farley | Oct 18, 2022 at 9:31 am ETAudio, shopping, and prime positioning during key moments are new ways YouTube is trying to give advertisers more targeting options.
Nicole Farley | Oct 17, 2022 at 4:32 pm ETThe new features will hopefully make the LIVE feature a safer place for creators, brands, and users.
Nicole Farley | Oct 17, 2022 at 2:59 pm ETFocused View is the new evolution of the current video view objective on TikTok where the platform optimizes for users watching at least 6 seconds or more.
Nicole Farley | Oct 17, 2022 at 12:39 pm ETThe announcement also includes three new Trends Tool features including filters and widgets.
Nicole Farley | Oct 17, 2022 at 12:00 pm ETAlexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
Nicole Farley | Oct 11, 2022 at 2:21 pm ETFacebook pages are here to stay. Businesses should take advantage of all they have to offer by making the most out of the new layout experience.
Nicole Farley | Oct 11, 2022 at 12:58 pm ETThree new features for comparing prices, booking additional attractions, and editing prices are now available to attraction and tour operators.
Nicole Farley | Oct 11, 2022 at 12:27 pm ETThe added support will provide publishers with control and choice to implement the monetization strategies that best support their business goals.
Nicole Farley | Oct 10, 2022 at 8:00 am ETAt the intersection of privacy and relevant ads are programmatic buys led by first-party data and machine learning.
Nicole Farley | Oct 7, 2022 at 3:27 pm ETThe new editing and photo tools give creators more freedom over the content they post. But the updates aren't quite original.
Nicole Farley | Oct 7, 2022 at 12:48 pm ETNo new policies will be added, nor will the enforcement of the current policies be changed.
Nicole Farley | Oct 7, 2022 at 12:07 pm ETGoogle is taking a stand in the UK to educate the general public and stop financial ad fraud.
Nicole Farley | Oct 7, 2022 at 3:00 am ETSome advertisers have access to a feature that allows Google to create RSA assets using your website, landing pages, or existing keywords.
Nicole Farley | Oct 6, 2022 at 3:21 pm ETYou can now test relevant recommendations in your account without changing your campaigns or compromising your performance.
Nicole Farley | Oct 6, 2022 at 9:30 am ET9 new Reddit Ads Manager features could give advertisers an incentive to test the platform as a potential traffic channel.
Nicole Farley | Oct 6, 2022 at 7:00 am ETNew ad features and tools could be a good thing for advertisers and brands, but users could grow tired of constant promotions.
Nicole Farley | Oct 5, 2022 at 2:30 pm ETFacebook is trying to give users a better experience by letting them have more control over the content shown in their feeds.
Nicole Farley | Oct 5, 2022 at 12:58 pm ETThree new tag features will make the recording, measurement, and installation of the new Google tag a lot less cumbersome.
Nicole Farley | Oct 5, 2022 at 11:00 am ETMicrosoft may be expecting some big holiday campaign spending this year as it rolls out a Performance Max import solution and 6 other new product updates.
Nicole Farley | Oct 4, 2022 at 7:00 am ETLike it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property.
Nicole Farley | Oct 3, 2022 at 5:47 pm ET