4 new features on the Google Insights page
The new features can help you navigate demand, trends and even optimize fluctuating demand during the holiday season.
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New Google Analytics 4 Landing page report
GA4 users should see the new report in their dashboards automatically but can also add it manually.
2 new Google data-driven attribution features
Data-driven attribution assigns incremental values to each touch point in the customer purchase journey.
Microsoft now requires verification for UK Financial Services advertisers
Microsoft is adding new steps to help prevent scams or deceitful financial promotions on its platform.
Feeding data to automation: In-house teams’ secret sauce to Google Ads
Learn how you can better implement data in Google Ad by feeding the system as much data as humanly possible.
4 new Microsoft features, and 5 other December updates
Some of the updates, announced earlier this year, have been expanded into new markets.
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Google is updating its Display and Video 360 Account Level Suspensions policy
If policy violations are detected, accounts may be suspended immediately and without prior warning.
Instacart has launched Coupons and Stock Up & Save promotion campaigns in Ad Manager
Thousands of brands now have access to the new promotions that offer incentives and discounts to consumers.
LinkedIn just released 3 new features for pages
The newsletter feature will help brands leverage first-party data while many platforms are becoming privacy-aware.
Cyber Monday broke records this year, with almost $12 billion in US sales
The whole month of November has seen nearly $110 billion in online sales.
85% of Yelp survey respondents say they trust written reviews over stars only
71% of respondents say they would no longer visit a business if they learned the business has fake or compensated online reviews.
Twitter has launched 3 new ad targeting options
The new updates have been in the works for months, but likely won't be a huge game-changer for most.
Yahoo now has a 25% stake in Taboola
Taboola revenues are reportedly declining, which they attribute partly to weakness in the digital advertising market.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Microsoft is planning to double the size of its ad business to $20 billion
Microsoft's ad business is growing but still faces steep competition from TikTok, Amazon, and Apple.
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
New Meta privacy updates for teens
New Facebook and Instagram teen users will automatically be opted in, while current users will need to manually select the settings.
Shopify is testing a new universal search feature
But the new feature could hurt merchants who decide not to pay to rank higher in results.
Are we officially saying goodbye to Twitter? It depends on who you ask
The saga continues over at Twitter. Will the platform be dead within a week, or will Musk turn it around?
YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
Walmart’s ad revenue increased 30% in Q3
Global advertising grew over 30%, led by 40% at Walmart Connect in the U.S. and strength in India's Flipkart Ads.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
Yelp introduces video and image Spotlight Ads on their homescreen
The ads are the first of their kind for the website, enabling brands to connect with more audiences.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
TikTok has launched an in-app ecommerce feature
The app is trying to compete with Amazon with a new feature now available in the US.
Google Ads Reach Planner now forecasts Video Action campaigns
A full-funnel YouTube strategy could help increase conversions by about 10%.
YouTube has expanded its comment translations and smart replies
YouTube first launched the translate feature last year and is now expanding it to allow for broader access.
YouTube has launched a global Target frequency feature
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July.
Twitter adds Official badge, then Musk immediately kills it
The new "Official" label was announced, and then less than 24 hours later, was removed.
Instagram’s in-app post scheduling tool now available to professional accounts
The feature was being tested with select users over the last few weeks but has now been rolled out to all professional accounts.