Google Ads shares three automation best practices
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Google’s new best practices guide aims to ease advertiser concerns over adopting an automated keyword and bidding strategy.
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