11 steps to setting up a successful GA4 property
Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
GA4 now has an enhanced measurement option for Form interactions
A new 'form_start' interaction will measure the first time a user interacts with a form in a session.
Twitter has created 2 new video features
The two new features put video at the forefront of how users engage with new and interesting content.
4 new useful LinkedIn Ads features
The new features seem to make ad creation, lead downloads, and finding new audiences much simpler for B2B advertisers.
30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts
Twitter has landed in hot water after some brands discovered their ads associated with the content, but are they doing enough to stop it from happening again?
5 new updates to Meta call ads
Brands and advertisers who use Meta for lead generation will have new ways to engage with the customers looking for their product or service.
9 new Google search features and tools for shopping
The announcement was made during the annual Search On event and includes several new ways for users to engage with their preferred brands.
TikTok video descriptions now have a 2,200 character limit
TikTok tells users that adding longer descriptions makes them more likely to show in people's "For You" pages.
Content API for Shopping and Google Ads API updated for country targeting
Google says you can opt-out if you're concerned that your database can't handle datafeeds without a target country.
New Google issue may affect ad serving
Yet another potential outage for Google, this time affecting certain ads from delivering.
TikTok will start banning political campaign fundraising
A verified account, indicated by a blue checkmark, means the platform has confirmed the ownership of the account.
How Twitter uses Signals to help you discover more content, creators, and accounts
New Tweet recommendations can be a great tool for discovering and connecting with new acocunts. But sometimes they just get it wrong.
Facebook introduces Collaborative Ads for local delivery
Brands can use Collaborative Ads to reach high-intent shoppers while driving traffic and sales to their retail partners site, app or store.
Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
Google launched additional support and troubleshooting for Consent Mode
Advertisers can access their Consent Mode status on the conversion summary page in their Ads account. You'll be able to tell right away whether Consent Mode is properly implemented.
Search advertising is thriving amid economic uncertainty, new report confirms
Search ad spend in the US could hit almost $112 billion by 2023, nearly twice what was spent in 2019.
Google ad extensions are being rebranded as assets
Existing ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels.
Google now has recommendations for Analytics
New properties may not show recommendations right away, as they need time to learn from your account's history.