SEO
Search Engine Land is your ultimate source for the latest SEO news, strategies, and content. You’ll find a variety of up-to-date and authoritative resources to help you work smarter and make better decisions.
Comprehensive industry coverage
We provide the latest industry updates, ensuring you’re always informed about changes that could impact your SEO efforts. From major algorithm shifts to minor tweaks, we keep you in the loop.
Our resources cover everything from the basics of SEO to advanced analysis of Google rankings.
Data-driven insights
We offer the latest data and insights to support your SEO initiatives.
Our resources are carefully curated to provide you with the information you need to make informed decisions and improve your search performance.
Expert knowledge
Our content is written by an experienced in-house team, and subject matter experts from leading brands and agencies. This diverse group of contributors ensures you get well-rounded, expert perspectives on SEO topics.
We explore industry trends like the evolution of high-performance agency models and the future of SEO’s oldest tactics.
Stay ahead of the curve
The search industry is constantly evolving, and we’re here to help you keep pace. Stay ahead of algorithm updates, emerging trends, and best practices in the ever-evolving search industry.
We even cover cutting-edge topics like using ChatGPT prompts for SEO.
Daily newsletter
Don’t miss out on any important updates or insights. Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free and stay informed about the latest in the search industry.
Dig deeper into SEO:
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
Healthcare reviews: How to stay compliant and win in local SEO
Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data.
LLM nudges: The hidden force behind AI-driven journeys
Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
Dell: Agentic AI is growing, but search still wins
Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success.
How to measure intent gaps using Google Search Console data
Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short.
How to use AI prompts to generate better ad campaigns
Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections.
HubSpot rebrands its flagship conference from Inbound to Unbound
After declaring inbound dead last year, HubSpot is renaming its annual conference to something less limiting.
AI bot traffic surged 300%, hitting publishers hardest: Report
AI fetcher bots siphon traffic and revenue from publishers, delivering real-time answers that bypass your site and cut referral visits.
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.
Google March 2026 core update rollout is now complete
Google’s first 2026 core update finished its 12-day rollout. You can now assess impact and adjust your content strategy.
How AI search defines market relevance beyond hreflang
Explore how AI evaluates content across markets, and what signals help your local pages get selected, cited, and used.
Sundar Pichai sees Google Search evolving into an ‘agent manager’
Google CEO says searches will turn into multi-step tasks, with AI coordinating actions across tools instead of returning links and answers.
Google AI Overviews: 90% accurate, yet millions of errors remain: Analysis
Nine out of 10 correct may sound strong for generative AI, but that means searchers could be getting millions of inaccurate answers every day.
One in five ChatGPT clicks go to Google: Study
Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live search and more on pre-trained knowledge.
New Google Maps features: Local Guides redesign, AI captions, photo sharing
New Maps tools surface recent media, suggest camera roll uploads, and flag top reviewers with gold profiles, as Google expands AI captions.
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
Are low-quality listicles about to lose their edge in Google Search?
Google says it's aware of weak 'best of' lists and said it 'works to combat that kind of abuse' in Search and Gemini.
Human content is 8x more likely than AI to rank #1 on Google: Study
New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.
Bing, not Google, shapes which brands ChatGPT recommends
Case study finds that even top brands disappear without a Bing presence. Here’s how ranking in Bing boosts visibility in ChatGPT.
SEO in 2026: Higher standards, AI influence, and a web still catching up
Technical SEO is getting easier by default — but decisions around bots, LLMs.txt, and structured data are becoming more complex.
How to design content that AI systems prefer and promote
See how passage-level retrieval works and why answer-first, well-structured content is more likely to be surfaced and reused.
How to produce content that naturally builds AEO clout
Backlinks still matter, but authority now extends to mentions and citations. Learn how to create content that earns both in AI search.
Guest post outreach in 2026: A proven, scalable process
Learn how to find the right sites, pitch relevant topics, and improve reply and publish rates with a repeatable outreach workflow.
Google is fixing a Search Console bug that inflated impression counts
Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll out in the coming weeks.
If you can’t say what problem your brand solves, AI won’t either
AI is collapsing discovery, search, and purchase into a single moment. Brands without clear positioning risk getting left out of the answer.
Why AI search is your new reputation risk and what to do about it
From Reddit threads to repeated claims, learn how AI search constructs brand narratives — and how to audit, correct, and influence them.
Build your marketing ark: A framework for AI, empathy, and design
Customers are overwhelmed and teams are burned out. Here’s how to use AI to simplify decisions and improve marketing performance.
Why your content doesn’t appear in AI Overviews (even if it ranks in the top 10)
Top rankings don’t guarantee AI Overview visibility. Learn how to optimize for retrieval, structure, and citations.
Build your own AI search visibility tracker for under $100/month
Follow a practical framework to build an AI visibility tracker using vibe coding across ChatGPT, Claude, Gemini, and Google.
SEO leads martech replacements, but not for the reason you think
Marketers swap SEO platforms less frantically, driven by AI upgrades, budget pressure, and new demands from changing search experiences.
20 practical ways to use AI in SEO
Based on hands-on SEO work, these examples show where AI fits across content, technical tasks, and reporting.
‘Google Zero’ misses the real problem: Your next visitor isn’t human
The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website.
SMX Now: Learn how brands must adapt for AI-driven search
Join us April 1 for the first SMX Now, featuring iPullRank’s presentation: AI Search Picks Winners: Here’s the GEO Strategy Behind It.
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Wikipedia and Forbes rank among the most-cited sources in AI answers, with Yelp and G2 frequently appearing in recommendation queries.
Google Gemini may adapt AI answers to match user tone: Report
An internal system guides Google Gemini to align responses with user tone, intent, and emotional context, according to an unverified report.
Google explains how crawling works in 2026
Google went through crawling, fetching, and the bytes it processes.
59% of SEO jobs are now senior-level roles: Study
SEO demand is shifting to senior strategists as AI takes over execution, raising salaries and expanding cross-channel ownership.
Technical SEO for generative search: Optimizing for AI agents
Control how AI bots access your site, structure content for extraction, and improve your chances of being cited in AI-generated answers.