SEO
Search Engine Land is your source for SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn't working for a particular keyword. Here are tips and tools to get started.
This day in search marketing history: February 14
Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and quality score updates and more
AI generates article with ‘serious’ YMYL content issues
Factually incorrect AI content on a health topic made its way into Men's Journal. Meanwhile, Google warns of AI hallucination.
Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale.
Podcasts: A content guide for beginners
Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…
Google posted that the time to interact metric is being removed from Lighthouse 10 and thus that scoring weight will be assigned to cumulative layout shift.
Over one million people signed up to try the new AI-powered Bing
The excitement and interest are very real for the new Microsoft Bing search experience.
Want to speak at SMX Advanced? Now’s the time to submit your session ideas
SMX Advanced returns June 13-14. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.
How ChatGPT can help you create content for SEO
When using ChatGPT, think of it more as a writing and research assistant to help you with certain, but not all, content creation tasks.
3 search misconceptions about affiliate marketing debunked
Learn how affiliate can help search marketers gain market share and drive incremental – and profitable – growth in a tough economic climate.
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
Microsoft: Bing saw the largest relevancy jump in search in two decades
January 18, 2023 there was a large Bing search ranking algorithm update - one that Microsoft's Yusuf Mehdi now confirmed.
2 free tools for tracking your Google reviews
Monitoring reviews is a must for businesses with an online presence. Here are some tools to include in your local SEO toolkit.
7 emerging skills every SEO must master in 2023
In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget.
This day in search marketing history: February 9
Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, Yahoo rejecting Microsoft and more
Twitter Blue subscribers can now Tweet 4,000 characters
The new feature is available in the US only.
Google reiterates guidance on AI-generated content – write content for people
Also consider evaluating the "who, how and why" of your content.
Search Engine Land’s updated What is SEO guide is now available
Our newly updated SEO guide is more helpful than ever, providing an overview of the key foundational elements you need to know.
New with Google multisearch, Google Maps, and more previews of Bard
Google Lens is now used over 10 billion times per month.
Bing Webmaster Guidelines updated for “conversation mode” and AI
Bing also updated the answers section to incorporate the new AI version of Bing Search.
This day in search marketing history: February 8
Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, content farms and more.
Test driving the new Bing
I got early access to the new ChatGPT integrated Bing browser and decided to test it out.
Missing links: Where are sources in Google’s AI search results?
Forget zero-click. Now we have zero-link search results from Google. Is this an act of war on publishers?
The new Bing: Microsoft unveils its ChatGPT-like, AI-powered search engine
In addition to adding ChatGPT, using GPT-3.5, Bing is applying AI to improve the relevancy of its core search ranking engine.
Mastodon shows declined growth, despite concerns with Twitter
Mastodon was onboarding users fast as Elon Musk took over Twitter, but now Mastodon's monthly active users are declining.
Understanding and resolving ‘Discovered – currently not indexed’
Learn potential reasons why you're seeing this status in Google Search Console, plus ways to address related crawling and indexing issues.
Google Search podcast carousel going away on February 13
Your Google podcast manager stats will show a drop in clicks and impressions.
Conductor acquires Searchmetrics in big enterprise SEO merger
Conductor said the deal will help it better support global organizations. Both platforms will eventually become one unified platform.
Is AI threatening SEO strategy?
Is AI taking over the SEO Industry? Understand how to leverage the technology and its limitations to your SEO efforts.
This day in search marketing history: February 7
Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm suggestions, Super Bowls and more
Google launches Bard, its answer to ChatGPT – here’s what it looks like
Google promises to make their experimental conversational AI service, powered by LaMDA, available more widely in the coming weeks.
Advanced image SEO: A secret manual
Learn how search engines process images and key image SEO tactics to implement from this comprehensive overview.
How to write long-form content: 7 smart steps and examples
Writing long-form content that gets results is a skill. Learn how you can leverage it to meet your content marketing goals.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.