SEO
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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Google shows off Circle to Search and new AI-multisearch experience
Google Search keeps getting more interactive with the user experience for searching.
Google to change European search results to show comparison sites
Some vertical search features may show up less in Europe, such as Google Flights.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
New research study asks if Google Search is getting worse
It seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
Best of SearchBot: Create a social post for a vehicle recovery company
We ask Search Engine Land's SearchBot to create a Facebook post to drive conversions for a vehicle recovery company.
Want to set your 2024 SEO priorities? Run these GA4 reports
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
Growth marketing 2024 playbook: Focus on customer lifetime value
Use this guide to set up growth marketing tests focused on acquisition, activation, retention, referral and recurring revenue.
Microsoft launches Copilot Pro for $20 per month per user
Copilot Pro gives you the latest features and best models that Microsoft AI has to offer.
Google Business Profile performance insights: What you need to know
Learn how to access and understand your Google Business Profile's performance. See metrics for views, calls, directions, bookings, and more.
9 strategies for removing negative content from the web
Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
The list of features being removed from Google Assistant
Google said these changes are to "focus on quality and reliability" but Google has also fired hundreds of employees with these changes.
How to leverage Google’s ‘About this result’ for SEO insights
Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page.
Your SEO strategy checklist for 2024
Refine your SEO strategy for 2024 success. Review key areas to boost your online visibility, from business priorities to technical elements.
How is your career and role changing? Take our survey
Please spare a few minutes to help us all understand what the past year meant for you and your search marketing career.
Leverage AI-driven SEO to increase traffic
In this webinar, learn how to build a stellar online reputation and presence while driving more revenue.
Supercharge your SEO tool stack for 2024 with AI
Weave AI into your 2024 SEO strategy with this selection of tools for keyword research, competitor analysis, content creation and more.
Google Search home page broken on Android devices using Firefox
Google confirmed the issue some mobile users seeing a blank home page and is working on a fix.
Googlebot crawl rate tool is now gone
You can no longer set your desired crawl rate within Google Search Console.
How to link GA4 with Google Search Console
Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site's organic search performance.
How AI will affect the future of search
Explore the transformative role of AI in search engines and discover how it will affect the future of search, shaping marketing strategies.
Advanced AI prompt engineering strategies for SEO
Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.
Google says search result snippets primarily come from page content, not other sources
Google removed references to rich results the snippet control help document.
94% of Google SGE links are different from organic search results, study finds
SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links.
10 internal linking best practices for accessibility
Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.
The state of SEO in 2024: Are you AI-ready?
In this webinar, learn what's ahead and how to stay ahead.
Top 10 SEO expert columns of 2023 on Search Engine Land
ChatGPT, E-E-A-T, Bard, SGE, Yandex code leak and more! These 10 SEO columns got the most pageviews on Search Engine Land in 2023.
Artificial Intelligence Optimization (AIO)
SEO year in review 2023: The year of generative AI
It was one of the biggest years of change in search and SEO history. A recap of Google SGE, ranking revelations, Bing Chat and more.
Google algorithm updates 2023 in review: Core, reviews, helpful content, spam and beyond
In 2023, we had nine official and confirmed Google algorithm updates - which was one less than the previous two years.
7 key 2024 search trends to watch and 3 top priorities
Stay ahead in these changing times. These transformative changes will likely have the biggest impacts in 2024.
Google Search is investigating reports of delayed indexing issues
Google said it is "working on identifying the root cause" that is affecting a "small number of sites."
6 books to help make your marketing more successful in 2024
Start the new year off with these good reads about marketing. These books each offer a unique insight into how it works.
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
Campaign management software: Everything you need to know
Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs.
Artificial Intelligence Optimization (AIO)
Generative Engine Optimization framework introduced in new research
The GEO framework could theoretically help websites that are ranking lower in SERPs get visibility in generative AI experiences.
New Google SGE insights: Content formats, YMYL, product views
Find out the most popular SGE content formats, warnings being triggered on YMYL queries and how Google is experimenting with product views.
4 pillars of effective SEO
Don't let SEO overwhelm you. Focus on the essentials – technical SEO, on-site optimization, content creation, and authority building.
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.