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Google drops $50K ad spend requirement for Lead Form assets
Google broadens access to it's native lead generation format while adding new integrations and simplifying eligibility requirements.
Google Tag Manager adds guided setup for Google Ads purchase tracking
GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.
Google expands Brand Lift Studies with enhanced measurement option
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
Local Services Ads come to Google Ads via Performance Max
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
How to evaluate Google Ads creative before testing it
Evaluate Google Ads creative with the MOCA framework before it enters testing, so you're experimenting with stronger ideas from the start.
Top Stories roll out in Google AI Overviews
This is now live in the United States for mobile users and will expand to more in the future.
Google brings business data feeds to Demand Gen campaigns
Google is bringing business data feeds to Demand Gen, enabling dynamic ads without Google Merchant Center.
Google says AI Search features send billions of clicks to websites each week
Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly.
Google AI Mode adds Instacart, Canva and YouTube Music integrations
U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services.
How to move beyond lead volume in B2B PPC
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
Google’s job Indexing API isn’t the shortcut you think it is
Learn the difference between notification, crawling, and indexing, and use a free tool to check whether your API is doing what you expect.
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
Google Image Search drops clean search box and adds gallery of images
Google Image Search has turned 25 years old and is now making its biggest change to its home page yet.
Google AI Overviews will let you create image
Google uses the latest Nano Banana model to create images directly in Google Search's AI Overviews.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform.
Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
Google’s Universal Commerce Protocol: The SEO implications
AI can discover, compare, and buy products on users' behalf. Learn how to prepare your product data, Merchant Center, and structured data.
Gemini Intelligence signals a new era for search and commerce
Google's latest AI announcement signals a future where agents use websites on behalf of people. Here's what to watch.
Ask YouTube AI search experience expands to U.S. desktop users
Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.
Google expands AI ad disclosures across Search, YouTube, Discover
Google will show whether ad creative was created or edited with AI. The AI-made ad disclosures are rolling out worldwide.
7 ways AI can turn Google Search Console data into action
Find hidden patterns, classify search intent, spot trends, and prioritize SEO opportunities without digging through thousands of queries.
Google drops Next from Merchant Center Next
Google Merchant Center Next is now know as just Google Merchant Center.
Google Search Console gains reporting on social and video platforms
There is a new way to verify and filter your performance reports, insights reports and achievements by platform property.
Google is investigating reports of reviews going missing and pausing reviews on local listings
Google has confirmed it is investigating the reports of bugs with reviews in Google Business Profiles after several days of complaints from businesses.
Google indexing report in Google Search Console fixed
After a long three-week delay, Google has finally updated the page indexing report with new data.
A Google Ads targeting tactic that cut invalid clicks by 50%
After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.
How competitors target your branded traffic with Google Ads
Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them.
Google adds Channel Diagnostics to Performance Max
Google's Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance.
Google Search now sends searchers directly to publisher-hosted AMP pages
Google will continue to support the open-source AMPhtml format, the company told me.
Google tests AI-generated summaries in Search ads
Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented
GraphRAG: What entity-first retrieval means for SEO
GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization.
Google Trends adds previous time period comparison
You can now quickly add a line to the chart to show previous time period comparison.
How campaign structure shapes Google Ads performance
Better automation starts with better account architecture. Learn how to strengthen signals, reduce overlap, and improve results.
Google makes recipes in AI Mode more publisher friendly
Google launched a new "visual treatment making it even easier to discover and visit recipe pages with AI Mode," said Robby Stein of Google.
Google Ads redesigns All Campaigns selector
Google Ads is rolling out a redesigned All Campaigns selector with a new hierarchy view and search to simplify campaign navigation.
Google renames age estimation ads policy as global age assurance expands
Google updated its age estimation ads policy and changes what they now restrict ads for with shocking content not making the cut.
Google adds new YouTube brand campaign measurement tools
Google's new YouTube measurement features help advertisers better connect brand campaigns with branded search activity.
How one broken form cost an agency months of leads ft. Danny Gavin
A simple technical failure cost an agency months of leads, revealing why communication and QA matter as much as PPC performance.
Google June 2026 spam update done rolling out
This spam update took two full days to roll out.