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Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Google expands agentic commerce tools ahead of the holiday shopping rush
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Gemini 3.8 Live powers Google Search Live
Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on the Google app.
Google Chrome launches new metrics to measure ad-heavy websites
Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.
AI Overviews and paid search: When to fight, influence, or generate demand
Classify queries by intent and AI visibility to decide where to bid, influence the answer, or shift budget to demand generation.
Google Business Profiles rolls out Collected Info
Google is giving business a way to review what information Google’s automated assistant pulled about their businesses.
Google tests paying publishers for using its content in AI Mode, AI Overviews and Gemini
This is a Google Search Console feature named AI contribution and is being tested with a limited number of publishers.
Google Analytics launches customizable Dashboards
Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.
Advertisers report Google Ads credits being revoked after spending
Advertisers report Google Ads promotional credits being invalidated after they’ve already spent budget to qualify for them.
TikTok rejects Meta ads pushing rivals to join child safety settlement
TikTok rejected Meta ads urging it and YouTube to join Meta’s multibillion-dollar child safety settlement with U.S. states.
Google Search Console Indexing report missing June data
This is impacting everyone, so it seems to be just a reporting issue and not an issue with your site's indexing performance within Google Search.
Google Ads data shows query length shift post-AI Mode
Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.
The availability heuristic: 7 ways Google Ads can steer your decisions
What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here's what to watch.
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
Google’s target bidding shake-up: Why PPC marketers have been here before
Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.
Google updates Location asset requirements without changing enforcement
Google updated its Location asset requirements with clearer language and troubleshooting guidance
YouTube video description: 9 essential tips for better descriptions
This page shows you how to create SEO-friendly descriptions for your YouTube videos. Includes lots of strategies working right now.
Caught by Google’s spam update? Don’t make recovery harder
Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid.
Manual vs. automated Google Ads campaigns: How to allocate your budget
Balance scale and control by matching automation to conversion volume, account maturity, and performance needs.
Google Gemini vs ChatGPT: Which AI chatbot is better in 2026?
Curious which AI tool is better: Google Gemini or ChatGPT? We ran tests on both for research, SEO, image generation, and more.
Google Ads AI Dashboards start appearing in advertiser accounts
Google Ads’s AI Dashboards let advertisers turn simple text prompts into visual reports with AI-generated summaries.
Google Ads adds new tools to drive and measure in-store sales
Google Ads is making it easier for multi-location businesses to reach nearby customers and measure the campaign in-store sales.
Inside Google Maps: 72 ranking signals and the architecture behind local search
Newly recovered Google data reveals how entities, web signals, geography, and semantic systems shape local visibility.
The 11x ROAS account that lost money on every order
High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters.
Google says DMA changes in EU resulted in worse degradation of search quality ever
Google said "the changes mark the largest reduction in quality of service at the world's most popular internet search engine in its 29-year search history."
YouTube cards: What are they, how to use them, and best practices
A complete guide to YouTube cards.
AI Overviews may be affecting Shopping ad CTR and impressions
AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches.
Google tests traditional Search campaigns in AI Mode
Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent.
Google rolls out AI-powered AdSense Help guide to all English Help Center traffic
Google’s AI-powered AdSense Help guide answers publisher questions and helps with onboarding and troubleshooting.
Google opens YouTube personalized ads to alcohol advertisers
Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.
Limited Ad Serving: Why Google Ads suddenly show less often
Google can limit ad serving without disapproving your ads. Learn what puts accounts at risk, how to spot a limitation, and how to appeal.
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.
YouTube channel description: Crafting the perfect one
What is a YouTube Channel Description? And what should you write? I’ll show you exactly how to write a compelling (and SEO-optimized) Channel Description).
What your Google Ads hour-of-day report doesn’t tell you
Smart Bidding sees the auction-level signals your hourly report can’t. Know what you’re giving up when you cut an hour.
Video SEO: The complete playbook
Video SEO is critical to standout among video content. Check out this ultimate guide to ranking your videos in YouTube (and in Google).
Gemini 3.8 Flash rolling out in Google Search
This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
Audience retention: How to keep video viewers hooked
A complete guide to Audience Retention. Learn what it is, why it’s important, and how to maximize it.
Google Trends adds category filters
You can now filter Google Trends by pre-defined categories, without having to enter a query.
Google Analytics showing zero traffic on Sept. 1
This seems like a widespread bug impacting a lot of GA4 accounts.