Search Engine Land is your source for Google news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Dig deeper into Google:
Last call for Google Ads API v11
Developers using v11 need to migrate to a newer version to ensure API access is unaffected
3 ways Google ensures safe online shopping
Looking for badges is one way shoppers can verify the validity of your store or listing.
5 tips for capturing more enterprise-level leads with B2B search
Learn how your PPC campaigns can reach more B2B enterprise customers with the right content, tracking and measurement tactics.
Case study: How to get rid of a negative ‘People also ask’ result
Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer with a positive one.
Google launched 2 new asset creation and customer acquisition tools
The new tools were announced today during Google's Search Ads Week
The GA4 migration deadline is right around the corner
The deadline to opt-out of the Google Analytics 4 auto migration is February 28.
Lookback: Google Panda algorithm update launched 12 years ago
Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.
Google Search remains the go-to news discovery platform
But a new survey finds that Google Search is less popular among younger consumers, with TikTok growing as a news source.
Google limits access to news content in Canada
Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in Australia in 2021.
4 new Google Performance Max features are coming soon
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends.
How Google continuous scroll has impacted organic traffic
Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's what initial data revealed.
Google helpful content system can now impact Google Discover visibility
Google core updates and other algorithm updates impacted Discover, but now Google says the helpful content system does as well.
5 ways AI is the future of SEO – and 5 ways SEOs still have job security
Here's a closer look at how AI is helping search marketers do their jobs faster and easier – and how it still has a long way to go.
Google Search Console users and permissions management updated
Make sure to review user permissions and levels of access with this update.
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts.
Google releases February 2023 product reviews update
This update brings new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
Google Search Console adds daily bulk data exports to BigQuery
This will allow you to potentially do more analysis with your data in other platforms.
Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting
Instead, Google recommends you use Google Search Console's crawl rate feature.
Report: Google sharing Chrome iOS search revenue with Apple
UK's Competition and Markets Authority is concerned about this previously undisclosed revenue sharing arrangement between Apple and Google.
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T.
How the YouTube algorithm works: What marketers need to know
This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos.
Susan Wojcicki, the CEO of YouTube, is stepping down
Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out of her garage.
Googlers urged to help improve Bard, its AI chatbot
Google has provided a list of dos and don'ts to its employees on how to test and fix bad responses from the generative AI chatbot, Bard.
Microsoft: Searchers happy with Bing’s AI-powered results despite technical glitches
71% gave thumbs up to the results in the new Bing. But Microsoft wants to make sure it gets better at providing timely information.
Ex-Googler: Ad revenue is hiding Google’s fundamental problems
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we're seeing now at Google?
3 questions SEOs are fielding in the wake of AI-powered search
As Google and Microsoft's race toward AI-powered search heats up, clients are trying to understand what the news means for their brands.
3 new Google Analytics 4 updates
Google announced the new updates today in their Analytics Help center.
If your Google ads are disapproved, don’t panic just yet
Google says the issue has been identified and a fix is rolling out.
Understanding the key differences between the top video game ad networks and exchanges
The two distinct platforms allow publishers to monetize their game content and enable advertisers to reach their desired target audience.
Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.
Why Performance Max for lead generation often fails and how to make it work
Getting Performance Max to work for lead generation programs without offline conversion data is very hard. Learn what you can do here.
How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn't working for a particular keyword. Here are tips and tools to get started.
AI generates article with ‘serious’ YMYL content issues
Factually incorrect AI content on a health topic made its way into Men's Journal. Meanwhile, Google warns of AI hallucination.
Content creators are concerned with the new AI features in Bing and Google
Will traffic from search to publishers drop with the new long chat like answers.
New updates to Google’s gambling and games policy
Advertisers must apply for and be approved by Google to run gambling ads.
Over one million people signed up to try the new AI-powered Bing
The excitement and interest are very real for the new Microsoft Bing search experience.
2 free tools for tracking your Google reviews
Monitoring reviews is a must for businesses with an online presence. Here are some tools to include in your local SEO toolkit.
Cost-Per-Hour Masthead placements: YouTube’s latest offering
Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much advantage.
Google reiterates guidance on AI-generated content – write content for people
Also consider evaluating the "who, how and why" of your content.
New with Google multisearch, Google Maps, and more previews of Bard
Google Lens is now used over 10 billion times per month.