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Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
Gemini 3 and Nano Banana Pro expanding to more searchers
Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.
Google tests pushing searchers from AI Overviews with follow up questions to AI Mode
This brings AI Mode more directly into Google Search and sadly, will likely result in fewer clicks to websites.
Google pulls EU antitrust complaint against Microsoft
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
Google Ads tests new ‘Website Optimizer’ tool
Google revives Website Optimizer documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
How to run compliant, effective medical and mental health ads
See how to target the right searches, avoid policy violations, and improve landing pages to drive more patients and clients.
Google Search Console Index Coverage report delayed
This is just a reporting issue and indexing is working as expected.
Google Ads’ Nano Banana Pro AI get rigorously tested
Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation.
Google Ads overview tab now supports custom views
Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.
Google expands custom segments for restricted Display Campaigns
Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.
Google Ads search terms report: 5 tips for better results
Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.
Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control.
Google Business Profiles adds scheduling and multi-location publishing to Google Posts
This should make managing your Google Posts on your local Google Business Profile easier.
How to dominate video-driven SERPs
Learn how to optimize videos with schema markup, keyword-rich transcripts, and semantic structure to dominate Google’s evolving video search results.
Study finds major waste in Google Shopping ads on Black Friday
Retailers will spend millions on Google Shopping ads for sold out products. A new Black Friday study shows how fast budgets vanish and why.
Study: Why seasonality adjustments keep failing advertisers on Black Friday
According to a new study seasonality adjustments often backfire during Black Friday, driving up costs while hurting efficiency.
Google to auto-link YouTube channels and Google Ads accounts
Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
Google Performance Max gets direct video uploads
Google’s new direct video uploads for PMax simplify campaign setup but strip away key controls like analytics and long-term asset ownership.
Google: SEM and SEO will need to coevolve with search since SEO is not dead
Gary Illyes from Google also admitted "the change is hard to accept nonetheless."
Google and Microsoft: How their Performance Max approaches align and diverge
Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy.
Google Ads begin surfacing inside AI Mode as tests expand
Google is increasingly showing ads inside AI Mode results, signaling a major new ad surface emerging within Google Search.
Google Search to route complex queries to Gemini 3
Plus, Google's Jonathon Heard said Google is thinking about breaking AI Mode and AI Overview details in Search Console in the future.
Microsoft to retire its Advertising mobile app in early 2026
Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns.
Google Ads adds account-level political content setting
Google Ads now lets advertisers set a default, account-level political content declaration, simplifying compliance as new transparency rules take hold.
Google DeepMind unveils image generation tool – Nano Banana Pro
Nano Banana Pro elevates image generation with sharper reasoning, better text rendering, and advanced creative controls.
Google Search Console adds branded queries filter
You can filter your performance reports and there are new insights reports - this is a gradual rollout.
The Google Ads Demand Gen playbook
Here's how Demand Gen enables visual discovery, smart signals, and disciplined testing to spark intent and lift performance.
How to tell if Google’s AI Max for search is actually working
AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls and measurable lift.
Google Maps adds know before you go, trending in explore tab and more
Reviewers can also now use a nickname and not their real name when leaving a Google review.
Google Ads quietly rolls out a new conversion metric
Google’s new “Original Conversion Value” metric gives advertisers long-needed clarity by revealing the true, unadjusted revenue their campaigns generate.
Google releases Gemini 3 – it already powers AI Mode
Google said Gemini 3 is the "most intelligent model, that combines all of Gemini’s capabilities together so you can bring any idea to life."
Google AI Overviews: How to remove or suppress negative content
AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information.
Google tests “Journey Aware Bidding” to optimize Search campaigns
Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.
Google offers a “less disruptive” fix to EU ad-tech showdown
Google’s proposed ad-tech fixes aim to satisfy EU regulators without a breakup, a move that could shape advertiser control across Europe’s digital ecosystem.
Google can book your flights, hotels and dinner reservations using AI
Plus, Google added new travel AI tools with Canvas and ways to find deals.
Google Search Console rolls out custom annotations for performance reports
After many months of testing, the feature is finally live.
Google rolls out total campaign budgets for PMax beyond the U.S.
Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, flight-friendly control without the hassle of daily budget math.
YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
Google is testing retroactive cost reductions in Demand Gen tCPA campaigns, giving advertisers a financial buffer when early performance falls short.
Google’s new “Ads Advisor” AI is put to the test
Google’s new AI Ads Advisor shows promise but remains error-prone and not ready to fully manage campaigns.