Search Engine Land is your source for Google news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google confirms a search ranking bug where sites disappear from search results over the weekend
"We're aware of a very narrow issue that caused temporary fluctuations in search results for a small number of websites. The issue has since been resolved, and the sites should no longer be seeing its effects," a Google spokesperson told Search Engine Land.
Google tests Nearby Events and Deals local search feature
The newly introduced search box features four tiles showcasing promotions and events from nearby businesses.
The great SEO heist: The untold story
Beyond this viral SEO story lies difficult questions about information ownership in the age of AI. Here’s what SEOs can take away from it.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
Google to cut thousands of search quality rater jobs after dropping contract with Appen
Appen says the termination notice goes into affect on March 19, 2024.
Google rolls out new Performance Max guide and updates several others
Google has made significant updates to its PMax documentation to help advertisers create better campaigns
PPC outlook: How advertisers can stay ahead in 2024
Here are key changes to measurement, bidding, creative and more that PPC advertisers must make in 2024 to stay ahead of disruptions.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Artificial Intelligence Optimization (AIO)
How will Google’s Search Generative Experience impact PPC marketing?
From keyword research to ad copy creation to competitor research, here's how SGE could transform PPC marketing.
Paid media success in 2024: A handy checklist
These items will help you refresh your PPC outlook, run valuable tests, examine ad settings, and find impactful growth opportunities.
Google SGE impact by industry and emerging features
Analysis of one billion queries across nine industries reveals healthcare is most impacted by SGE and four SGE features you need to know.
Google shows off Circle to Search and new AI-multisearch experience
Google Search keeps getting more interactive with the user experience for searching.
Google updates data privacy policies for targeted ads in the EU
Brands and advertisers will begin to notice these changes in the coming weeks as they are implemented to adhere to the DMA.
Google to change European search results to show comparison sites
Some vertical search features may show up less in Europe, such as Google Flights.
Setting PPC goals: How to tailor KPIs and metrics for each funnel stage
Struggling to show ROI for your PPC campaigns? Here's how to set KPIs and metrics tied to business goals for each marketing funnel stage.
Google Ads lays off hundreds of staff amid support crisis
Despite complaints that support is at an all-time low, Google is planning to lay off employees from its advertising sales team.
New research study asks if Google Search is getting worse
It seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.
AI-enhanced YouTube marketing: Insights from 3 case studies
These case studies demonstrate what AI can and can't do to make your YouTube video ad campaigns more effective.
YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users
Users are reporting widespread issues across the platform, such as lagging, higher CPU usage, and delayed load times.
Want to set your 2024 SEO priorities? Run these GA4 reports
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
YouTube rolls out new Shorts editing tools
The new editing feature is currently only available on iOS devices but is expected to be rolled out to Android shortly.
Google Ads support is at an ‘all-time low’ – we asked Google why
We reached out to Google to address your concerns regarding Google reps — here's how they're planning to fix the problem.
Google Business Profile performance insights: What you need to know
Learn how to access and understand your Google Business Profile's performance. See metrics for views, calls, directions, bookings, and more.
9 strategies for removing negative content from the web
Here are ways to remove webpages and online posts harmful to your brand – from privacy claims and copyright notices to legal measures.
GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks
GPT-4 isn't the be-all for SEO automation. Compare its performance to Google Cloud's APIs for text analysis, content transformation and more.
The list of features being removed from Google Assistant
Google said these changes are to "focus on quality and reliability" but Google has also fired hundreds of employees with these changes.
How to leverage Google’s ‘About this result’ for SEO insights
Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page.
Google Ads for lead gen: 9 tips to scale low-spending campaigns
Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth.
Google to update AdMob & AdSense Program Policies
Google is implementing a new policy to enhance its capability to provide high-quality, relevant information during "Sensitive Events."
Google is shutting down websites made with Business Profiles
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Supercharge your SEO tool stack for 2024 with AI
Weave AI into your 2024 SEO strategy with this selection of tools for keyword research, competitor analysis, content creation and more.
Last call for Google Ads API v13
Developers using v13 must migrate to a newer version to ensure their ad campaign functionality remains unaffected.
Google Search home page broken on Android devices using Firefox
Google confirmed the issue some mobile users seeing a blank home page and is working on a fix.
Googlebot crawl rate tool is now gone
You can no longer set your desired crawl rate within Google Search Console.
How to link GA4 with Google Search Console
Combine the power of Google Analytics 4 and Google Search Console data for a deeper analysis of your site's organic search performance.
Google is allowing select sites to delay phase out of third-party cookies
Google is phasing out third-party cookies completely this fall, but some sites will be able to temporarily re-enable them until the year-end.
94% of Google SGE links are different from organic search results, study finds
SGE showed for 86.8% of the keywords in this analysis. Overall, SGE showed about 10 links per answer, but only about four unique links.
Google Ads updates gambling and games policy
Google now accepts and runs sports betting ads in Delaware, but eligible advertisers must apply for accreditation.
GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
Google has started phasing out third-party cookies
A new tool that defaults to restricting third-party cookies is now being rolled out to 1% of Chrome users globally.