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Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Google adds real-time reporting endpoint to Campaign Manager 360 API
Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request.
Google adds Local customer optimization to Performance Max
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
Google to migrate Travel campaigns to Search campaigns for Travel
Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually.
300 French newspapers file complaint over Google AI Overviews
Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
Google confirms testing new buttons on home page to drive users to AI-powered search features
Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.
Google investigates Merchant Center outage
Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.
Google brings new AI agent capabilities to Ads and Analytics
Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.
Google expands Limited Ad Serving policy across all Ads
Google is introducing new qualification criteria based on trust signals, verification and account history.
YouTube tests image ads during horizontal mobile playback
YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.
Google Ads adds dedicated reporting for new customer acquisition
Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.
Google to auto-upgrade automatically created assets to AI Max
Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.
New Google help doc details Deal Ends annotations for Shopping ads
A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges.
New Google Ads help doc outlines corporate email rules
A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot.
The demand capture trap that’s making search more expensive
Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time.
Google leadership changes with Jeff Dean out, Demis Hassabis role change and more
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
How to de-risk your SEO strategy when Google keeps changing the model behind your rankings
Google keeps changing the models behind your rankings. How can you plan ahead and avoid risks? Read our detailed guide on future-proofing your SEO.
Google tightens Ads policy for government document providers
Advertisers now need to prove explicit government authorisation before promoting government documents through Google Ads.
What happens when AI Overviews contradict paid search ads?
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
Google Assistant to be discontinued on Android starting September 4
Gemini will be replacing the Google Assistant on these devices.
Google releases help doc for Performance Max pay-per-lead goals
The new guides explain how advertisers can set up, target and optimise Performance Max campaigns with pay-per-lead goals.
Google launches secure API access pilot for manager accounts
The new pilot lets advertisers restrict sensitive API actions to approved applications, adding an extra layer of security.
Google tests clickable hyperlinks in Search ad descriptions
Google is highlighting selected phrases within ad copy as clickable links, potentially helping advertisers improve CTR.
How to launch a news publication that earns visibility in Google
A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.
How to troubleshoot automated bidding in Google Ads
Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.
Google Search testing forcing searchers to sign in to get more search results
This is instead of using a captcha to verify the searcher is human and not a bot.
Google expands Data Manager API with smarter audience management
Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.
4 Google Ads settings and recommendations worth a closer look
Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.
Google publishes guidance for text disclaimers in Search ads
Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here's how to uncover the missing signals.
Google publishes its first dedicated guide for YouTube audio ads
Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.
Google Analytics adds campaign diagnostics for missing aggregate identifiers
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
Why every SEO team now needs a social topical map
Your YouTube channel may already have Google Search visibility you're not measuring. Build a social topical map from those insights.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Why separating brand and non-brand campaigns improves ROAS
Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.
Google launches Structured Data Files v10.1 for Display & Video 360
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.