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Location pages in Google’s crosshairs after October spam update
Ranking drops and deindexed pages are plaguing service area business sites. Let's explore the potential cause and what local SEOs can do.
Google Search rolls out new search refinements for top bar filters with related topics
As previewed at the Search On event, now these new related topics options can show in the top far filter options.
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Here's a keyword research process you can follow.
Views per Session and Average Session Duration now available in GA4
Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.
Google Discover performance reports improve accuracy
Google Search Console said click and impression data may appear to increase because of this update.
Google files lawsuit against company falsely promising Page 1 rankings
Google's lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants.
How to use RStudio to create traffic forecasting models
Learn the basics of producing time series forecasts in RStudio from your Google Search Console click data.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
Doorway pages: An SEO deep dive
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.
How to improve E-A-T for websites and entities
E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Black Friday sales up nearly 12% from 2021
Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users.
Google publishes document on more notable ranking systems
Google also lists the algorithms that are no longer being used for search rankings.
Don’t fall for fake ownership requests for your Google Business Profile
There are reports of an increase in fraudulent ownership requests, so be careful.
YouTube just announced its 2023 class of #YouTubeBlack Voices Fund creators
#YouTubeBlack Voices Fund was created to directly support Black creators and artists so that they can thrive on YouTube.
5 best practices for tracking offline conversions in Google Ads
Setting up offline conversions for the first time? Here's how to get started while avoiding volatility in your PPC campaigns.
Google’s formula for navigating economic uncertainty involves “doubling down”
Sometimes, economic uncertainty can be a good opportunity for brands that can stay agile and adapt quickly to change.
Marketing in a recession: How to avoid 5 common mistakes
Instead of making hasty and costly marketing decisions, learn how to position your brand to survive and thrive over the long haul.
New AdSense data protection laws coming to CA, CO, CT, and UT in 2023
The new data protection laws, which apply to the collection and processing of personal information, will be coming into effect next year.
Google launches new search, shopping and maps features
Multisearch for food, Google Lens translation, AR beauty and shoes, Maps live view search and more.
Is Google Search getting worse?
Are your search results less useful than they were years ago? Are you seeing more ads, more links to ads, and more spammy content?
Device-specific PPC: Why it still matters today
Yes, device segmentation is still possible in Google Ads. It plays a significant role in your PPC campaigns – greater than SKAGs ever will.
YouTube is testing shopping and affiliate features in Shorts
YouTube is testing a shopping feature on Shorts with eligible creators in the United States who are currently piloting the ability to tag products from their own stores.
SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
Join us for Day 2 of SMX Next with a special keynote presentation from Google's Ads Liaison Ginny Marvin.
Google Search Console adds Shopping tab listings feature
This gives you more details on your product snippets, merchant listings and the shopping tab listings.
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties.
7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
Google’s Panda algorithm evolved into the Coati algorithm
At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati
Google now recommends using dots for decimal numbers in your review snippet structured data
Commas will continue to work but Google is specifically recommending you use dots over commas.
Performance Max transition: Key trends for Google advertisers
Here's a look at how Performance Max campaigns have performed so far and what may lie ahead for advertisers as we close out the year.
Report: Google Business Profiles bug causing reviews to disappear
A bug with automatically applied suggested edits leads to some businesses seeing all their reviews vanish from Google.
New report shows Google cost per lead has increased for 91% of industries
The data was pulled from over 79K client campaigns running search ads from October 2021 through September 2022.
Google Ads Reach Planner now forecasts Video Action campaigns
A full-funnel YouTube strategy could help increase conversions by about 10%.
YouTube has expanded its comment translations and smart replies
YouTube first launched the translate feature last year and is now expanding it to allow for broader access.
YouTube has launched a global Target frequency feature
You can now select the frequency target for your videos and YouTube will optimize toward maximum unique reach at the frequency goal.
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July.