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How To: PPC


To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing? page.

  • Latest

Why PPC automation wrecks some search marketers

PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre...

Sponsored Content: Optmyzr | Oct 21, 2020 at 11:38 am ET

What’s changed in Google Ads Locations reporting and why you need a custom report

Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too....

Ginny Marvin | Oct 6, 2020 at 2:43 pm ET

Two things you need to turn PPC campaigns into winners

How account blueprints can drive flawless execution of your PPC...

Sponsored Content: Optmyzr | Jul 21, 2020 at 7:30 am ET

 

How technology is changing what it means to be an effective (search) marketer

Tools and tech to help improve analysis, decision making, and strategic...

Ginny Marvin | Jul 9, 2020 at 8:00 am ET

8 ways retailers can move surplus inventory during COVID-19

While these strategies are particularly valuable now, they can be applied any time surplus inventory is an...

Chris Corrado | Apr 14, 2020 at 8:00 am ET

Expert testing strategies for both low and high volume PPC accounts

Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed...

Ginny Marvin | Oct 29, 2018 at 11:06 am ET

Tips to be more productive in Google Ads, Bing Ads interfaces

Julie Friedman Bacchini and Ted Ives shared their advice at SMX...

Ginny Marvin | Oct 28, 2018 at 2:13 pm ET

How keyword match types work after the new close match variants change

Here's a free Google Ads script that delivers a detailed report on the impact of Google's inclusion of "same meaning" queries in exact match...

Frederick Vallaeys | Sep 12, 2018 at 1:37 pm ET

Avoid the 8 most common pitfalls of automated bidding

With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common...

Frederick Vallaeys | Sep 5, 2018 at 1:32 pm ET

How to use IF functions to speak to different audiences

If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group...

Joe Martinez | Sep 4, 2018 at 9:18 am ET

How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture...

Christi Olson | Jun 29, 2018 at 3:20 pm ET

The growing importance of remarketing audiences in Google paid search management

With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both...

Andy Taylor | Jun 28, 2018 at 11:36 am ET

How to take advantage of strategic PPC audience targeting

Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more...

Amy Bishop | Jun 25, 2018 at 11:25 am ET

6 AdWords strategies businesses can use to make love, not war on Valentine’s Day

Give the gift of Adwords love this Valentine's Day by using these six tactics from Contributor Todd Saunders to boost your PPC...

Todd Saunders | Feb 5, 2018 at 1:30 pm ET

Supercharge your email marketing with Google AdWords

Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the...

Todd Saunders | Dec 18, 2017 at 10:43 am ET

The nitty-gritty paid search account health check: Part 2

In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your...

Amy Bishop | Oct 23, 2017 at 9:17 am ET

The nitty-gritty paid search account health check: Part 1

Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover...

Amy Bishop | Oct 13, 2017 at 12:25 pm ET

The PPC challenge of selling manufacturing capability vs. stock products

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined....

Dianna Huff | Sep 25, 2017 at 10:31 am ET

5 non-traditional skills to look for in a PPC account manager

You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills -- among others...

Todd Saunders | Aug 24, 2017 at 10:44 am ET

Developing YOUR audience targeting strategy

Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world:...

Christi Olson | Aug 16, 2017 at 10:33 am ET
  • Previous Articles »
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