How To: PPC
To learn more about paid search and search advertising, also see our What Is CPC, PPC & Paid Search Marketing? page.
6 AdWords strategies businesses can use to make love, not war on Valentine’s Day
Give the gift of Adwords love this Valentine's Day by using these six tactics from Contributor Todd Saunders to boost your PPC...
Supercharge your email marketing with Google AdWords
Columnist Todd Saunders explains how to use AdWords Customer Match to nurture your email marketing leads at various stages in the...
The nitty-gritty paid search account health check: Part 2
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your...
The nitty-gritty paid search account health check: Part 1
Whether you're taking on a new account or reviewing one you've already been managing, columnist Amy Bishop's tips will help you uncover...
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren't so clearly defined....
5 non-traditional skills to look for in a PPC account manager
You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills -- among others...
Developing YOUR audience targeting strategy
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world:...
How to test (and perfect) nearly everything in PPC
Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy "how-to" for search marketers looking to improve ad performance...
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get...
Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to...
7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be...
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on...
Uncover hidden potential in your paid search and shopping campaigns
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for...
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so...
Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for...
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target...
12 things successful PPC managers do in the morning
How can you ensure success for your PPC campaigns? Columnist Pauline Jakober believes it's all about learning good habits and describes her...
Develop free, lightweight attribution insights for your paid & organic channels
Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify...
Send AdWords alerts directly to Slack with this AdWords script library
Looking to get those AdWords alerts out of your email inbox? Columnist Russell Savage shows how you can use AdWords scripts to send these alerts...
How New & Existing Customers Interact With Your Paid Search Ads Differently
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a...
