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Microsoft Advertising


Microsoft Advertising

  • Latest

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search

Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search...

George Nguyen | Dec 23, 2020 at 10:41 am ET

Using auction insights for better PPC competitor analysis

Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by...

Tim Jensen | Nov 6, 2020 at 9:14 am ET

Microsoft Advertising promotion extensions available in time for the holidays

Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads....

Ginny Marvin | Nov 3, 2020 at 1:39 pm ET

 

Marketing that our collective future depends on

MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company...

Sponsored Content: Microsoft Advertising | Nov 2, 2020 at 9:00 am ET

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small...

Ginny Marvin | Oct 7, 2020 at 10:52 am ET

Microsoft Advertising adds brand safety with IAS partnership

Audience Network ads will be blocked from pages deemed to have moderate or high brand risk....

Ginny Marvin | Sep 28, 2020 at 9:15 am ET

Insights to reimagine your holiday 2020 planning

The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than...

Sponsored Content: Microsoft Advertising | Sep 25, 2020 at 7:30 am ET

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product...

Ginny Marvin | Sep 4, 2020 at 7:00 am ET

Call analytics: How they can drive down costs and improve search conversions

With call volume on the rise, these platforms give marketers more ways to connect the digital experience to...

The Content Studio @ Search Engine Land | Aug 26, 2020 at 12:33 pm ET

Back to school looks very different this year

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do...

Christi Olson | Aug 26, 2020 at 8:00 am ET

Microsoft Advertising Editor gets updated with recommendations and campaign-level targeting

The new features are designed to help advertisers with bulk campaign management and optimize...

George Nguyen | Aug 19, 2020 at 7:00 am ET

Microsoft Advertising offers free stock images for Audience ads

A new partnership with Shutterstock opens up the stock image library to advertisers....

Ginny Marvin | Jul 21, 2020 at 10:29 am ET

What’s behind the hype about Customer Data Platforms?

How CDPs aim to solve some of marketers' most vexing...

Pamela Parker | Jul 10, 2020 at 12:04 pm ET

Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ

Christi Olson is the head of Evangelism for Search and Advertising at...

Barry Schwartz | Jul 6, 2020 at 9:38 am ET

Bing brings visual search to product ads

Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar...

George Nguyen | Jun 25, 2020 at 5:30 pm ET

Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....

Ginny Marvin | Jun 24, 2020 at 9:02 am ET

Welcome to the Predictive Marketing Era

How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and...

Ginny Marvin | Jun 23, 2020 at 1:30 pm ET

Here’s how to use the new Microsoft Ads Audience Network Planner

You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...

Joe Martinez | Jun 18, 2020 at 8:00 am ET

Martech Spotlight: How Kenshoo does digital commerce ad management

At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce...

Pamela Parker | Jun 11, 2020 at 10:24 am ET

Why digital commerce marketers shouldn’t ‘go dark’ during COVID [Video]

Keeping up your marketing momentum is more important than ever as shopping habits...

George Nguyen | May 12, 2020 at 3:42 pm ET
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