Microsoft Advertising
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms....
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been...
How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks...
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in...
Microsoft Advertising CVP Rik van der Kooi announces departure
Rob Wilk, vice president at Microsoft Advertising, will step up to lead the...
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in...
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM...
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South...
Windows 11 update forces users into Edge, regardless of their default browser
Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will...
The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads
The updated policy aligns the Microsoft Audience Network with other advertising...
Four new personas are changing how marketers reach and relate to customers, according to Microsoft Advertising
Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to...
Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration
Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative...
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech...
Microsoft Advertising’s Health insurance ads are here in time for open enrollment
Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get...
Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration
The tool helps advertisers better understand post-click user behavior and engagement on landing...
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion...
Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products
The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and...
Your communications shouldn’t feel like marketing; Tuesday’s daily brief
And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for...
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej...
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations...