Microsoft Advertising
Your communications shouldn’t feel like marketing; Tuesday’s daily brief
And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for...
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej...
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations...
Microsoft Ads announces optimization score
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the...
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO...
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product...
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal...
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available...
A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
By splitting your personas into buyer types, you'll have more targeted messaging and higher...
Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified...
Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search...
Microsoft Advertising launches Multimedia Ads beta starting today
Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to...
Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising
New additions to RSAs mean you can customize campaigns around events and searcher...
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing...
Microsoft Advertising launches new Tours and Activities ad format in open beta
Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing...
Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising
Microsoft Audience Network is also expanding to two new markets: France and...
How and why you should pause paid search (for science)
With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals....
Facebook Import is now available in Microsoft Advertising
Advertisers can import up to 10,000 campaigns for each...
Advertisers can now bring their customer segments into Microsoft Advertising via a new integration
And, Customer Match is now generally available to all advertisers on Microsoft’s...
Microsoft Advertising to treat phrase match the same way Google Ads does
The new treatment will begin in...