Microsoft Advertising
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech...
Microsoft Advertising’s Health insurance ads are here in time for open enrollment
Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get...
Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration
The tool helps advertisers better understand post-click user behavior and engagement on landing...
Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion...
Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products
The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and...
Your communications shouldn’t feel like marketing; Tuesday’s daily brief
And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for...
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej...
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations...
Microsoft Ads announces optimization score
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the...
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO...
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product...
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal...
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available...
A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
By splitting your personas into buyer types, you'll have more targeted messaging and higher...
Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified...
Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search...
Microsoft Advertising launches Multimedia Ads beta starting today
Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to...
Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising
New additions to RSAs mean you can customize campaigns around events and searcher...
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing...
Microsoft Advertising launches new Tours and Activities ad format in open beta
Available for advertisers in the U.S. and UK, this new ad format, unique to Microsoft Advertising, can show in Bing search, Bing Maps and Bing...