Siri

Siri is a virtual assistant that’s part of Apple’s operating systems. Our Apple Siri section provides news, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at Search Engine Land, check back daily for the freshest content on Apple Siri marketing tactics and strategies to help you implement successful campaigns.

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Apple

SearchCap: The Day In Search, November 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Court Finds Google’s Book Scanning Is Fair Use: Highlights From The Ruling Nearly ten years after it began and eight years after Google was sued over it, Google’s program that scans […]

Google

Google Places Listings Get Integrated Into Android’s Phone App — And They’re Terrible

A big change in Android 4.4 is: those using Google’s new mobile operating system, nicknamed “KitKat,” can search for businesses right from within the Phone app. How’s it work? For me, it’s awful. Google+ Invades The Android 4.4 “KitKat” Phone App: What It Means For Businesses & People is our separate article that explores the integration […]

Microsoft

Bing Ads Executives Share Plans To Make Bing A Better Ad Platform

Earlier this year, there were questions about where Bing would stand after CEO Steve Ballmer unveiled Microsoft’s reorganization plan in July. It turns out the move has been a good one for the search engine. Microsoft chose to give Bing an enterprise-wide embrace. The company is now integrating search into nearly every Microsoft device including […]

Apple

Google Hummingbird: When Evolutionary Becomes Revolutionary

The announcement of Google’s Hummingbird algorithm last month made quite a stir in the tech and SEO communities. In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We’ll keep improving Google Search so it does a little bit more of the hard […]

Apple

Future SEO: Understanding Entity Search

Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr. We discussed an “answer engine” that uses relevant, machine-recognizable “entities” on Web pages to answer specific, well-refined queries. The Hummingbird Update On September 26, Google took another step toward becoming […]

Apple

SearchCap: The Day In Search, October 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me” A story on CNN.com claims that Atlanta voiceover professional Susan Bennett is the original voice of Siri, […]

Apple

Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me”

A story on CNN.com claims that Atlanta voiceover professional Susan Bennett is the original voice of Siri, Apple’s iPhone voice application. According to the story, Bennett did voice work for the software company ScanSoft in 2005. CNN says ScanSoft was then purchased by Nuance Communications, a company that is credited with providing Apple the technology […]

Apple

SearchCap: The Day In Search, September 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs Successful PPC lead generation campaigns demand good landing pages. Yet many small business marketers are left without the resources to […]

Apple

Local Voice Search Wars And The Opportunity For Businesses

Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri’s initial inadequacies and obvious voice recognition challenges, savvy multitasking mobile consumers are finally adopting the technology to find the best nearby restaurant, an […]

Google algorithm updates

SearchCap: The Day In Search, September 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Two Years Later, BitTorrent Now In Google’s Auto Completions Over two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing […]

Apple

SearchCap: The Day In Search, September 19, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will […]

Apple

With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search

Apple’s new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in Siri. Twitter also gets a […]

Apple

SearchCap: The Day In Search, September 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: What Makes You A Best In Class SEO? Survey Says… Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a […]

Apple

SearchCap: The Day In Search, September 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Releases New API, Version 9 Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to […]

Apple

Apple Takes Siri Out Of Beta

9to5mac.com reports Apple has quietly taken the beta label off of their voice search feature, Siri. If you look at the iOS 7 Siri, the page makes no mention of beta anymore. The old iOS 6 version had the beta label on it, but iOS 7 Siri has removed that label. Here is the iOS […]

SEO

Future SEO: String Entity Optimization

Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to trusted documents. To optimize […]

Apple

SearchCap: The Day In Search, August 26, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching […]

Apple

Apple Siri On Google Glass: “That Glass Is Half Empty”

The Verge noticed that if you ask Apple Siri about Google Glass, Siri will respond with some humorous responses. In short, if you activate Siri on your iOS device and say, “okay glass,” Apple Siri will respond in a witty way. Above are some of the responses in an animated GIF, but here they are […]

Google algorithm updates

SearchCap: The Day In Search, August 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – […]

Google

Used To Searching For Content? Now, Content Searches For You

When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and Google’s Knowledge Graph? First, what is Google Now? Available within the […]

Apple

SearchCap: The Day In Search, July 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yandex Q2 2013 Revenue Up 35% From This Time Last Year Russian search engine giant Yandex released its Q2 2013 financial results today, reporting revenues at RUR 9.2 billion or $281.2 […]

Apple

SearchCap: The Day In Search, July 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Bing Search By License Feature Filters Images Based On Usage Rights Bing announced a new “Search by License” feature today that filters images based on usage rights. The new feature […]

Bing SEO

Google’s PR Problem Is Bing’s Opportunity

Google has a PR problem. No, I don’t mean PageRank. I’m talking about the original definition of PR – Public Relations. And, it’s maybe less Public Relations than it is Webmaster Relations. You see, Google hasn’t done a good job of balancing content about problems with content about successes and improvements. They haven’t really needed to — with 70% […]

Google Analytics

SearchCap: The Day In Search, June 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes […]

Apple

SearchCap: The Day In Search, June 21, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Experiments With Social Search By Adding New Bing Boards To Search Results Bing announced today that they are adding a new social element to their search results with the introduction […]

Apple

Tempo “Calendar Assistant” Uses Search Like Google Now

Smart calendar app Tempo announced a $10 million “series A” funding round this morning. The app aims to replace the native calendar apps on smartphones. Needless to say, that’s a tall order. However, the technology behind the app is derived from the same US Defense Department (DARPA) SRI-led research that produced Apple’s Siri and Yahoo’s Summly, […]

Apple

Search, Answers & Knowledge Graphs Galore

Google is leveraging the knowledge graph brilliantly, while others have their own version of knowledge graph search. As the knowledge graph changes the SERPs, Google is pushing adoption of semantic technology, gradually replacing its traditional SERPs based on links. The search giant’s innovations are setting the pace for the future of search. For example, Google […]

Apple

SearchCap: The Day In Search, June 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest […]

Google algorithm updates

The Best Link Building For Local SEO — None!

Since Google rolled out the Panda and Penguin algorithm updates, numerous sites have been impacted or penalized. Often, companies that incur penalties or experience a drop in rankings don’t have a clue as to what they’ve done wrong — especially small, local businesses. This leads me to a novel proposal: perhaps for local businesses, the best […]

DuckDuckGo

SearchCap: The Day In Search, June 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 2 Million Daily Searches DuckDuckGo, the upstart search engine that hangs it hat on protecting its users’ privacy, hit a new milestone on Monday: its first day with two […]

Apple

SearchCap: The Day In Search, June 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Apple Makes Bing The “Default Search Engine” For Siri One of the things that you might have missed if you weren’t paying really close attention to the live blogs of the […]

Apple

Apple Makes Bing The “Default Search Engine” For Siri

One of the things that you might have missed if you weren’t paying really close attention to the live blogs of the Apple WWDC keynote is that when iOS 7 comes out Siri will be able to directly search Twitter, Wikipedia — and Bing. From a search perspective that’s potentially huge news. I’m speculating that […]

Google Analytics

Getting Away From Our PPC Campaigns This Summer

Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. It’s a pipe dream, I know, because PPC campaigns […]

Apple

SearchCap: The Day In Search, May 6, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Ignites Controversy By Using “Palestine” On Homepage Google has been at the center of heated geo-political controversy before, usually around disputed place names or borders on maps. A new controversy, […]

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