AI SEO
Human-first SEO: The risks of optimizing for AI over users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention instead.
What SEO and GEO can learn from revenue operations
Which SEO and GEO efforts deserve more investment? Funnel progression, lead quality, and customer economics can help you make the call.
How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
Cloudflare will upend the AI visibility space
New AI reporting tools reveal which bots crawl your site, which drive traffic, and how often your brand appears in AI-generated answers.
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
AI licensing deals and SEO: Which publishers feed ChatGPT, Gemini, Copilot, and Meta AI
A running list of AI company–publisher partnerships, from OpenAI to Google and Meta, and what these licensing deals mean for your SEO and AI visibility.
Google AI Overviews: Everything you need to know
Research reveals how Google AI Overviews retrieve and cite sources, what drives visibility, and which optimization practices work.
Does AI drive more direct traffic?
Could AI traffic be hiding in your analytics? A study of 12 GA4 properties reveals why Direct traffic growth may be misleading.
How to build an AI-powered SEO outreach workflow
Backlink gaps, AI citations, and a vibe-coded app come together in a one-person SEO outreach workflow.
Generative Engine Optimization (GEO): What It Is & How to Do It
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
How to build topical authority in the AI search era (Seven steps)
Learn the 7-step Topical Authority Pyramid to make search engines and LLMs confidently associate your brand with your niche.
What is agentic search? (And why SEOs need to pay attention)
Most SEOs are already thinking about AI search. Agentic is where it's going. Here's the framework, what changes, and six things to do now.
AI and local search: The new rules of visibility in 2027
Every location has to earn its place in an AI answer. Accurate data, local context, and trust signals help your brand make the shortlist.
How to conduct an AI + SEO competitor analysis in 2026
Competitor analysis is an essential part of SEO. This guide will explain why you need to analyze your competition and how to do it.
How entity confusion can hurt your brand’s AI visibility
One brand, two identities, zero AI recommendations. A study reveals why knowing a brand and recommending it are two very different things.
Your brand can win the mention and lose the citation
Semrush data shows strong AI visibility can mask a weak source position, pushing the problem beyond traditional SEO.
What language should you track AI prompts in?
English dominates AI training, but isn't always best for tracking AI visibility. Here's how to choose the right language for each market.
I tested 11 AI search engines: Only these four made the cut
Every AI search engine answers differently, so I set out to find the best (and provide tips on how to get your brand mentioned).
Why gated content is the enemy of AI search
Gating your best content can cost you AI visibility. Here's what to keep accessible without sacrificing lead generation.
Impact of bad responses in Google Reviews
Received a bad Google review? How you reply matters! Find out how a poor response can negatively impact your business and how to respond effectively.
How to audit off-page AI search visibility and build a 90-day plan
Identify third-party pages AI engines rely on, uncover gaps in your brand mentions, and prioritize outreach, directory updates, and fixes.
AI search is helping people ask bigger questions. Is your brand ready?
As AI search becomes more personalized, understanding customer needs, motivations, and context is becoming essential to earning visibility.
Your boss is nervous about AI, too
While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.
Context engineering: How to prevent AI workflows from degrading
AI output can worsen even when your prompt stays the same. Learn what causes context rot and how to keep your workflows accurate and useful.
How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
57% of beauty consumers don’t start with Google Search
Google, social, and AI aren’t replacing one another. They play different roles in the same journey, with big implications for search strategy.
Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
Does your website need an llms.txt file? + How to create one
The jury's out on whether llms.txt help AI models understand your content, but there are reasons you may still want to use it. Let's dive in.
Reddit for organic and AI search: 7 ways to build visibility
From finding the right communities to warming accounts, see how Reddit can influence search visibility and B2B buying decisions.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
What is generative AI and how does it work?
Generative AI is a type of artificial intelligence that can create content like text, images, and music.
ChatGPT is using Google Search – We tested it
We created a fake SEO term, blocked Bing, and asked ChatGPT about it. The answer proves it’s using Google Search. Here’s the full breakdown.
ChatGPT and Google AI favor large retailers in shopping answers
Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far less difference.
What 9 million AI answers reveal about search visibility
What if positive sentiment doesn’t drive more citations? Or Reddit isn’t your biggest opportunity? The data offers surprising answers.
What you lose when AI starts handling your conversations and decisions
A polished AI answer can hide missing context, flawed assumptions, and recommendations no one has properly questioned.
ChatGPT shortlists: How to benchmark visibility and find room to compete
Track shortlist visibility, positioning, citations, and fan-out queries to spot where your brand can break into AI-driven buying decisions.
7 AI search myths, debunked: What the data says about SEO
What happens when you test AI search claims against real-world data? Some of SEO’s newest conventional wisdom doesn’t hold up.
10 ways Claude can derail your SEO if you don’t check its work
Technical audits, title tags, link building, and indexing can all go sideways when AI applies SEO best practices without enough context.
Your AI content watermark isn’t what Google is looking for
Google’s focus is on content that adds something new, from firsthand experience and original data to useful tools and information gain.