Technical
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Web hosting for SEO: Why it’s important
Great web hosting won't put your website at the top of the search results, but it's a prerequisite for strong SEO results. Here's why.
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.
WebPageTest’s new Opportunities and Experiments: test practically anything
Learn what you can do with the new and incredibly useful test tools from WebPageTest – with no coding required.
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
Common questions and answers about SEO certification from Google
Thinking of taking a Google certification course? Make sure you evaluate the quality of the information being presented.
Google drops support for job training structured data
Google said they didn't find this structured data and rich results useful after its tests.
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.
9 ways to become an SEO problem-solver
Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach.
What to look for in a technical SEO audit
These technical optimizations will become the key differentiating factors for ranking better than your competitors.
Microsoft Bing drops anonymous sitemap submission due to spam issues
You can now only submit sitemaps to Bing using robots.txt or Bing Webmaster Tools.
New Education Q&A structured data help document from Google
This document can help you technically implement Quiz structured data to your flashcard pages.
Optimizing mobile sites: What’s the alternative to AMP?
As publishers continue to move away from AMP, how can they maintain site performance?
Google Search Console’s URL parameter tool is officially not working
Google will not use any of the legacy rules in the tool, so make sure to watch your site's SEO health over the next days and weeks.
4 technical SEO tasks that are critical to organic success
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.