Technical optimization
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Our coverage spans essential technical elements, including core web vitals, structured data implementation, and Google Search Console tips.
Whether you’re focused on optimizing page speed, improving page experience signals, or perfecting your XML sitemap, you’ll find the authoritative insights you need to succeed.
We dive deep into critical technical factors like robots meta tag configuration, internal linking strategies, and comprehensive site audits to ensure search engines can effectively crawl your site.
Our experts regularly share proven methods for managing duplicate content, optimizing page load performance, and implementing proper head section markup for maximum search visibility.
From basic technical foundations to advanced optimization techniques, we provide the knowledge you need to build and maintain high-performing websites.
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Internal link building for an E-E-A-T-focused content strategy
Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model.
Entity-based competitor analysis: An SEO’s guide
Here's how a competitor entity analysis can help you pinpoint content opportunities and build topical authority to stay ahead of competitors.
A/B testing and SEO: How to navigate pitfalls and maximize results
Discover how to maximize the ROI of both A/B testing and SEO. Navigate common pitfalls at the intersection of testing and SEO.
Best of SearchBot: Guide me through a technical SEO audit
We ask Search Engine Land's SearchBot how to carry out an effective technical SEO audit.
How to speed up site migrations with AI-powered redirect mapping
Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to help you save time.
Mastering NLP for modern SEO: Techniques, tools and strategies
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
Generate image alt text at scale with AI: A 7-step guide for SEOs
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
10 internal linking best practices for accessibility
Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.
6 things that happen when Googlebot can’t crawl your website
An experiment by technical SEO expert Kristina Azarenko reveals what happens you disable Googlebot from crawling a website using robots.txt.
What is technical SEO?
An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know.
Transformer architecture: An SEO’s guide
Explore the impact of transformers in natural language processing, what they're capable of and why they outperform traditional models.
12 SEO pitfalls to avoid during a website platform migration
Learn how to safeguard your website's SEO performance during a platform migration with these tips for a smooth transition.
Overstock’s Bed Bath & Beyond rebrand: The SEO impact
Merging two websites is difficult and complex. Find out how Bed, Bath & Beyond did – plus SEO considerations for a migration.
Your SEO guide to finding and fixing broken internal links
Understand the impact of broken internal links on SEO and user experience and learn tips and tools to find and fix them effectively.
How to do a quick SEO accessibility check
Explore 10 accessibility elements that ensure inclusivity for all users while influencing your site's search visibility.
Google introduces Google-Extended to let you block Bard, Vertex AI via robots.txt
You can now prevent Bard and Vertex AI generative APIs, and future generations of models, from from accessing your website, or parts of it.
26% of the top 100 websites are now blocking GPTBot
The number of popular websites blocking ChatGPT has increased 250% in the past month. Pinterest, Indeed and more big brands now block GPTBot.
Measuring and optimizing for Google Core Web Vitals: A technical SEO guide
Dive into the current set of Core Web Vitals, plus tips and tools to boost your web performance and deliver a good page experience for users.
Google Search stops showing How-to rich results on desktop
This change comes one month after Google announced HowTo would no longer appear on mobile devices and just for desktop users.
SEO topic clusters: How to create, measure and analyze
Learn how topic clusters can boost your site's authority and rankings, plus tips for creating content-rich hubs that satisfy users' needs.
Increasing SERP visibility with structured data and schema testing
Learn how different types of structured data play an important role when improving SERP visibility and organic traffic.
Using ChatGPT to drive technical SEO
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more.
Mitigating technical SEO issues by empowering engineers
Engineers are at the forefront of web development. Here's how their understanding of technical SEO can be transformative for an enterprise.
Dozens of big brands have blocked GPTBot, OpenAI’s new web crawler
At least 15% of the top 100 websites and 7% of the top 1,000 websites are blocking GPTBot, a new analysis finds.
How to build SEO into a new website from the ground up
Launching a new website takes more than just design and content. Infuse SEO into each stage of the process, from strategy to launch.
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
Washington Post shares SEO and web performance guidelines
The Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO and optimal site practices.
A guide to diagnosing common JavaScript SEO issues
Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to rendering.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
How to manage crawl depth for better SEO performance
Understanding how to control and optimize crawl depth can significantly impact your site performance and search rankings. Here are more tips.
SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
How to drive SEO success with headless CMS
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.
SEO and website design: How to build search engine-friendly sites
Everything you need to know about SEO and website design and how to build a truly search engine-friendly website that ranks.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
How to measure schema performance
Learn the KPIs you can use to measure the impact of your schema deployment efforts on your website's SERPs visibility.
How to redesign your site without losing your Google rankings
Redesigning a website can make or break your SEO efforts. Learn how to do it without risking your organic traffic, rankings and revenue.
Study: 31% of international websites contain hreflang errors
Conflicting hreflang directives and missing self-referencing tags are among the widespread issues plaguing international websites today.