Technical
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Google Search Console notices for removing intrusive interstitials
Google's page experience algorithm takes into account intrusive interstitials.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
R.A.C.E to success: A strategic framework to win at SEO
You can find success in your SEO strategy by following these steps.
Google Search Console structured data error reporting gains more contextual information
This won't result in more errors, just more descriptive errors to help you debug issues.
Google’s URL Parameters tool is going away
Google said this is because the tool has "low value."
Website migration checklist: 10 steps for success
Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.
Google page experience update for desktop done rolling out
After 9-days this page experience update for desktop is now fully rolled out.
Google page experience update for desktop now rolling out
As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
Optimizing Core Web Vitals: Why real-user monitoring is key
With Core Web Vitals now a key factor in search rankings for mobile and desktop, publishers must act now to safeguard traffic and revenue.
Functions for Core Web Vitals Tactics with Cloudflare’s HTMLRewriter
The HTMLRewriter() API gives us the ability to use jQuery-style element selectors to attach to HTML elements in raw page source to run JavaScript from that foothold.
Deepcrawl launches technical SEO app for Wix
Wix’s SEO efforts continue with an app designed for small and mid-sized enterprises.
Google Search Console error reporting for Breadcrumbs and HowTo structured data changed
This change may result in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product schema.
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.