Technical optimization
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Our coverage spans essential technical elements, including core web vitals, structured data implementation, and Google Search Console tips.
Whether you’re focused on optimizing page speed, improving page experience signals, or perfecting your XML sitemap, you’ll find the authoritative insights you need to succeed.
We dive deep into critical technical factors like robots meta tag configuration, internal linking strategies, and comprehensive site audits to ensure search engines can effectively crawl your site.
Our experts regularly share proven methods for managing duplicate content, optimizing page load performance, and implementing proper head section markup for maximum search visibility.
From basic technical foundations to advanced optimization techniques, we provide the knowledge you need to build and maintain high-performing websites.
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When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
How to choose WordPress hosting
Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale.
Technical SEO report reveals what matters in 2023
The state of technical SEO is strong. Here are some findings from a new report on what will matter in 2023.
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business.
JavaScript rendering and indexing: Cautionary tales and how to avoid them
The results of a JavaScript rendering and indexing experiment highlight some challenges of running JS-dependent content.
Are you using an accessibility overlay to help disabled users? Don’t!
Accessibility overlays are not the answer for sites looking to provide a more inclusive experience for online users with disabilities.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals
Yep, it is all about the Page Experience update and core web vitals when it comes to Google's ranking alogrithms.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Google Search Console mislabeled structured data errors as errors
This was a reporting issue only and did not impact the Google search results.
5 massive SEO and content shifts you need to master right now
What can today's industry shifts tell us about the future of SEO and content marketing? Here are trends that matter most to marketers.
Technical SEO testing: How Googlebot handles iframes
Here are some test scenarios that may lead Google to index the content inside an iFrame, while assigning that content to its parent URL.
How to tell if you’ve been hit by an algorithm update
Are the strange traffic patterns you're seeing connected to an update or something else? Here are tips to help you confirm or rule it out.
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS.
Google adds 3 new content guidelines for Education Q&A structured data
Google provides new guidance around how to stay eligible to earn and maintain visibility in the education Q&A rich results.
Google Search Console adds URL-level data in Core Web Vitals report
Google also is now highlighting new stats on how improving Core Web Vitals metrics can improve user engagement and business metrics.
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Top technical SEO issues every webmaster should master
How to improve your SEO ranking and generate a better user experience.
Google adds structured data support for pros and cons on product markup
Even if you don't use this markup, Google may still show pros and cons in the product search result snippets.
Google temporarily disables the validate fix feature in Search Console
Google is updating something in Search Console and for now, you can't issue new validation requests.
Your guide to the first 90 days as an enterprise SEO director
By framing yourself as a strategic player in your first 90 days as an SEO Director you can build goodwill, trust, and respect for SEO.
Web hosting for SEO: Why it’s important
Great web hosting won't put your website at the top of the search results, but it's a prerequisite for strong SEO results. Here's why.
Putting lipstick on a pig: Fix the website or fail at SEO
If a website is not performing well, optimizing it is just putting lipstick on a pig. Here’s what to do to ensure your site succeeds in SEO.
What to do if you’re negatively impacted by a major algorithm update
At SMX Advanced, Glenn Gabe shared how SEOs can address -- and prepare for -- major Google updates.
Core Web Vitals scores improving for top-ranked sites
New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail.
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
Google Search Console item classifications updated to show valid or invalid
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
Why 100% indexing isn’t possible, and why that’s OK
While 100% indexing may be possible in terms of 'technical,' it’s likely not going to be possible in reality.
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.
WebPageTest’s new Opportunities and Experiments: test practically anything
Learn what you can do with the new and incredibly useful test tools from WebPageTest – with no coding required.
1 million URLs: How to pivot your SEO strategy when you reach enterprise level
How can SEO drive change and create value the fastest to impact the bottom line? Let’s dive into how to answer this question.
Common questions and answers about SEO certification from Google
Thinking of taking a Google certification course? Make sure you evaluate the quality of the information being presented.
Google drops support for job training structured data
Google said they didn't find this structured data and rich results useful after its tests.
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won't show you and how to find them.
9 ways to become an SEO problem-solver
Learn why all SEOs should adopt a problem-solving mentality and how you can build it into your approach.
What to look for in a technical SEO audit
These technical optimizations will become the key differentiating factors for ranking better than your competitors.
Microsoft Bing drops anonymous sitemap submission due to spam issues
You can now only submit sitemaps to Bing using robots.txt or Bing Webmaster Tools.
New Education Q&A structured data help document from Google
This document can help you technically implement Quiz structured data to your flashcard pages.