Technical
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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News from Google I/O for technical SEO practitioners and site developers
For technical SEO practitioners and site developers alike, we can glean a lot from the announcements the Chrome team made about the availability of technologies and extensions to their current products in the "What's new for The Web Platform" keynote.
Google video structured data with Clip markup and Seek markup
Here are some new methods to make your videos stand out in Google Search.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday’s daily brief
And why you should use social media as a key component of your negotiation research
Complete Guide to Core Web Vitals
Core Web Vitals are set to be rolled into Google's page experience algorithm update. Are you, your SEO team, and your business ready?
Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
Google adds practice problems and math solver structured data and Search Console reports
Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results.
Passage based rankings, core web vitals and responsive search ads; Friday’s daily brief
I hope you like SEO rants...
Google updated metric boundaries for core web vitals in Search Console
You may see more green scores in your core web vitals report in Search Console.
Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
How to audit Core Web Vitals
A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience Update.
Chrome 88 adds to Core Web Vitals DevTools
Chrome 88 allows you to view your site's LCP, FIP, and CLS data in dev tools.
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead.
Home activities structured data now supported by Google Search
Google just added new search development documents for this structured data type.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.
Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics.
Google rich results test tool adds support for article structured data
Google keeps upgrading this tool to add more and more structured data support.
Google Search Console adds image license structured data support
Now you can debug your image license markup in the Rich Results test tool or in Search Console.
Bing’s new URL Inspection tool: What it does and why to use it
A quick side-by-side of Bing vs Google's URL Inspection tools.