Technical optimization
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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Schema.org adds coronavirus-related structured data types in version 7.0
“SpecialAnnouncement” and “eventAttendanceMode” can help businesses provide event updates in the search results.
Hiring an SEO? Why a technical SEO audit shouldn’t be part of the proposal process
Experienced SEOs share what to expect from an initial audit and why Google’s hiring video misses the mark.
TechTarget cites technical SEO issues as reason for 25% decline in Google traffic
In TechTarget's recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the quarter.
Video: Josef Sperzel talks technical SEO and using Python to pull data
Sperzel says he's most excited about using Python to do data visualization and streamline the processes behind technical SEO.
Google will drop support for data-vocabulary.org structured data on April 6
Site owners will have to switch to schema.org markup to be eligible for rich results.
Google Search Console unparsable structured data report data issue
No need to panic, the errors you may be seeing in Google Search Console might be related to a bug with Google and not an issue with your web site.
Video: William Álvarez on the importance of structured data and Google search
He also likes to give back to the SEO community by mentoring less experienced SEOs.
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility.
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.
Catching SEO errors during development using automated tests
Avoid the high cost of catching SEO issues in the production phase by using automated testing techniques during development.
Breadcrumb structured data reports now available in Google Search Console
The new report can help you debug issues with breadcrumbs displaying in the search results.
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just fine.
Video: Catalyst’s Paul Shapiro on going beyond technical SEO
Natural language processing, SEO testing, technical SEO audits and more were all discussed in this vlog.
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug fixes.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
SMX® - Search Marketing Expo & Conference series
How to spin a bad site migration into higher traffic and conversions
A look at Merkle's Search Engine Land Award-winning campaign to help a new client remedy replatforming problems, regain rankings and revenue.
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block editor.
Yoast, Google devs propose XML Sitemaps for WordPress Core
The proposal also includes an API for further customization.
How to run Screaming Frog SEO Spider in the cloud in 2019
By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and take our SEO to the next level.
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported.
How crawl budget has changed in the last 2 years
Here's what you need to know about crawl budget and what it all means for your optimization efforts now.
Evergreen Googlebot with Chromium rendering engine: What technical SEOs need to know
Googlebot now supports many more features and will make it easier for developers to ensure their sites work with Googlebot.
Google Search adds support for FAQ and How-to structured data
Google now supports more structured data and adds two new enhancement reports within Google Search Console.
Sitelinks searchbox, logo enhancement and unparsable structured data report added to GSC
Check out these three new reporting goodies Google just added to Search Console.
Google confirms AJAX (i.e. XHR) calls consume crawl budget
One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages.
SEOs frustrated by Google’s belated pagination announcement
Apparently, people don’t like being kept in the dark.
Google Search Console adds new actions to sitemap report
Google is proving that it is continuing to port old features from the old Search Console to the new one.
Using JavaScript to publish content? Here are 6 ways to view rendered HTML via desktop and mobile
Always test your pages using Google’s own tools and third-party resources to view the rendered HTML to make sure all your content is showing up.
Stop the silo madness! Effective site architecture for SEO and findability
Content silos negatively affect both the browsing and searching experience which often results in lost sales.
The technical SEO hierarchy of needs
Use the hierarchy of your site's technical SEO needs to understand its technical growth and actualization—and what to do next to improve it.
Content structure and structured data: Will they impact featured snippets?
In a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot.
SearchCap: Google XML sitemaps, Amazon ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]
A simple 3-step framework for improving your technical SEO
From migrating your website to an HTTPS domain to robust keyword research to optimizing H1 tags, there’s no end to the improvements you can make.
How a physician review site recovered from Google’s ‘medic’ update
A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages.
Google search now supports live streams with Indexing API, structured data
Do you live stream video content? Here is a new way to get more exposure for that content in Google Search and Google Assistant.
Google launches Q&A structured data for Question & Answer pages
Check out these new Google rich results for Q&A style pages.
Technical SEO in the wild: Real-world issues and fixes
A website has a lot of moving parts that affect one another and sometimes a tiny little change can cause a huge problem.
Ready or not, Google’s mobile-first indexing is here
No mobile-friendly site? You're missing a huge and growing opportunity.
Google Search Console reporting currently delayed
No need to panic, these reporting delays have no impact on your search rankings.
Why Google Cache lies to you and what to do about it (if anything)
You shouldn't panic if you see weirdness in the Google Cache. Still, it's worth investigating in case an odd display is a sign of a bigger problem.