Technical optimization
Search Engine Land is your source for technical SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Our coverage spans essential technical elements, including core web vitals, structured data implementation, and Google Search Console tips.
Whether you’re focused on optimizing page speed, improving page experience signals, or perfecting your XML sitemap, you’ll find the authoritative insights you need to succeed.
We dive deep into critical technical factors like robots meta tag configuration, internal linking strategies, and comprehensive site audits to ensure search engines can effectively crawl your site.
Our experts regularly share proven methods for managing duplicate content, optimizing page load performance, and implementing proper head section markup for maximum search visibility.
From basic technical foundations to advanced optimization techniques, we provide the knowledge you need to build and maintain high-performing websites.
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Optimizing mobile sites: What’s the alternative to AMP?
As publishers continue to move away from AMP, how can they maintain site performance?
Google Search Console’s URL parameter tool is officially not working
Google will not use any of the legacy rules in the tool, so make sure to watch your site's SEO health over the next days and weeks.
4 technical SEO tasks that are critical to organic success
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility.
Google Search Console notices for removing intrusive interstitials
Google's page experience algorithm takes into account intrusive interstitials.
Google MUM update: What can SEOs expect in the future?
Is MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
R.A.C.E to success: A strategic framework to win at SEO
You can find success in your SEO strategy by following these steps.
Google Search Console structured data error reporting gains more contextual information
This won't result in more errors, just more descriptive errors to help you debug issues.
Google’s URL Parameters tool is going away
Google said this is because the tool has "low value."
Google page experience update for desktop done rolling out
After 9-days this page experience update for desktop is now fully rolled out.
Google page experience update for desktop now rolling out
As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.
How to avoid international SEO mistakes
International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.
Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
Optimizing Core Web Vitals: Why real-user monitoring is key
With Core Web Vitals now a key factor in search rankings for mobile and desktop, publishers must act now to safeguard traffic and revenue.
Functions for Core Web Vitals Tactics with Cloudflare’s HTMLRewriter
The HTMLRewriter() API gives us the ability to use jQuery-style element selectors to attach to HTML elements in raw page source to run JavaScript from that foothold.
Deepcrawl launches technical SEO app for Wix
Wix’s SEO efforts continue with an app designed for small and mid-sized enterprises.
Google Search Console error reporting for Breadcrumbs and HowTo structured data changed
This change may result in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product schema.
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to process.
What happened when we turned off AMP
We went into this experiment knowing there was some risk, but haven't seen anything to make us reconsider the move.
Your guide to Core Web Vitals tactics using Cloudflare and WebpageTest
Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest.
Why server logs matter for SEO
Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
3 SEO metrics to help secure executive-level buy-in
Campaign metrics alone may not accurately represent your team's work. At SMX Next, Jessica Bowman shared metrics that can help SEOs change the conversation and get executives to recognize their value.
5 steps to automate your SEO processes using simple programming tactics
“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
Google rolling out new PageSpeed Insights
Google announced these changes weeks ago but it is now rolling out under a new URL.
Google Search Console overcounted mobile page experience data since June 29th
For over four months, Google has been overcounting some of this data - make sure you communicate this to your clients when you send them your next batch of reports.
Google removes 12 structured data fields from the help documents
This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting.
Whether Google manipulated AMP or not, it’s a great time to reassess using it
If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.
Core Web Vitals: SEOs aren’t sold the work was worth it
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.
How to fix the SEO issues that keep you from achieving your goals
Effective SEO requires a holistic approach. JR Oakes deep-dives into his approach from his session at SMX Report.
Google’s legacy structured data testing tool is now gone
Google replaced it with a navigational page to direct you to the Google rich results tool or Schema.org tool.
Video: Richard Nazarewicz, Technical SEO Manager at the Wall Street Journal
From the old Alta Vista days to doing SEO at the Wall Street Journal - we covered it all.
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them?
In this comprehensive analysis, Searchmetrics provides real performance benchmarks, insights, and guidance for the algorithm update.
Core Web Vitals: Google is not backing down in the fight against the slow web
Core Web Vitals fixes and industry-specific benchmarks
Google changes Core Web Vitals metrics; How to use lab and field data for optimization
Field data, considered towards rankings, will vary depending on real-world user device power, screen size, and network connectivity. Lab data has default values for these and, (except in the case of Page Speed Insights), can be calibrated by developers to simulate all manner of conditions.