This day in search marketing history: March 27
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more.
Topic: Mona Elesseily
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
This day in search marketing history: March 23
March 2022 product reviews update launches, plus: PPC salaries, Google Panda 3.4, Yahoo Search Direct and more.
This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
This day in search marketing history: February 27
Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML sitemaps change and more.
This day in search marketing history: February 25
SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, PageRank 301 redirect dilution myth and more.
This day in search marketing history: February 23
Google penalizes Natural News, plus: Google AdSense separates YouTube earnings, BrightEdge acquires Oncrawl, florist war on AdWords and more.
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
This day in search marketing history: February 21
Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more.
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
This day in search marketing history: January 29
Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
This day in search marketing history: January 28
Featured snippets introduced, plus: Hamlet Batista passes away, Google buys DeepMind, Google ad labeling and more.
This day in search marketing history: January 26
LinkedIn Ads launches, plus: holiday retail insights, crappy results, Google Panda 3.2, sitemap testing, DuckDuckGo and more.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
This day in search marketing history: January 24
Google Ads experts managing your campaigns, plus: favicons, Google organic search CTRs decline, Bing Ads Automated Imports and more.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
Top 10 PPC expert columns of 2022 on Search Engine Land
Excel formulas, Performance Max, RSAs and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2022.
Year in Review: Top 10 expert PPC columns of 2018
Here's a roundup of the most read paid search columns this year.
SearchCap: Google hack removal, Allo goes goodbye & responsive search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out more features for responsive search ads, adding 10 languagesDec 6, 2018 by Ginny Marvin New tools in the web interface are designed to make creating RSAs easier. Missed […]
SearchCap: Go Vote, Bing crawler, Bing Ads targets & Google local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches Performance Targets to track goals across campaign groupsNov 6, 2018 by Ginny Marvin Monitor how campaigns are performing against shared performance targets in the Bing Ads UI. Verdict […]
SearchCap: Microsoft launches news app, #SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Polished Microsoft News app joins rivals Google and Apple News Jun 20, 2018 by Greg Sterling The new app and news experience is great for consumers, but is it equally beneficial […]
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]
SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on […]
SearchCap: Google’s antitrust infringement, Bing Ads ‘fan’ community & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission Mar 1, 2018 by Ginny Marvin Four months in, 19 rivals say too little has changed. You’ll love what the […]
SearchCap: Google local news, voice search usage & Facebook content
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling Google has already proven it can crowdsource local content at scale through its Local Guides program. Survey: People […]
SearchCap: Google mobile design, Google News breaks RSS feeds & Baidu hack
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out new curved mobile search results interfaceNov 2, 2017 by Barry Schwartz Are you seeing a new look for the Google mobile search results page? You are not alone! […]
SearchCap: Updates to AdWords daily budgets, Bing’s Dynamic Search Ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces AdWords daily budgets can overspend by 2x, automaticallyOct 5, 2017 by Ginny Marvin While advertisers won’t be on the hook for overages, the real question is why are daily […]
SearchCap: Offline conversion imports for AdWords, Google My Business updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can schedule offline conversion imports in AdWords May 18, 2017 by Ginny Marvin Imports from files can be scheduled daily or weekly. 7 unannounced updates to Google My Business […]
Tick-tock: Expert findings, testing tips & resources for Expanded Text Ads success after Jan. 31
If you've been holding off or haven't found the promise of higher CTRs with ETAs yet, you're not alone. Don't get discouraged.
SearchCap: Google Maps parking, iProspect report & Google’s spinner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps will tell you how hard it will be to find parkingJan 26, 2017 by Barry Schwartz Now you can plan enough time not just for driving to your destination […]
SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing movie and TV show ratings with like and dislike buttonsDec 6, 2016 by Barry Schwartz Google is now asking searchers to rate movies and TV shows. Google confirmed […]
SearchCap: Google Home, Possum changes & expanded text ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: For answering questions, Google Home bests Amazon Echo & AlexaNov 3, 2016 by Danny Sullivan If you’ve always wanted someone around the house to answer all the questions you have during […]
SearchCap: Google AdWords payday loans, organic results study & Viv
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After 4 months & 125M+ pages indexed, where are we with AMP?Oct 6, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé […]
Shopping campaigns: Play like every day is a holiday
What's ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know.
SearchCap: Google TV, AdWords annual livestream & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some […]
SearchCap: YouTube election search trends, Google’s top search ranking factors & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube reports 224% jump in refugee-related searches since start of elections Mar 24, 2016 by Amy Gesenhues According to YouTube, refugee, immigration, gun control, economy and health care related searches have […]