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SearchCap: The Day In Search, April 21, 2010

Barry Schwartz on April 21, 2010 at 5:02 pm

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google On Break Up: Cut Us In Half, They’d Demand Quarters
Google isn’t mincing words in response to reports yesterday that a consumer advocacy group thinks the government should break up Google.
Google spokesperson Adam Kovacevich had this to say when we asked for a comment on Consumer Watchdog’s plans:
“We totally understand that with size and success comes scrutiny. Although given their track record, even if we […]
Go Green With Your Time: Recycle Your PPC Work
In-house search engine marketers, even at a large company, are usually a very small group of people. Your team of one (or a few) needs to manage multiple search engine marketing platforms efficiently and effectively. One strategy for success is to become a rock star at recycling the search engine marketing work you’ve already done.
Share […]
4 Tips To Go Global With B2B Search Marketing
For years, B2B marketers have refrained from putting search dollars into non-US markets because the userbase was lacking and the investment seemed too risky. But search markets around the world have matured considerably in recent years, and now offer a great opportunity. It is time B2B marketers took another look at global search.
The opportunity in […]
Compelling Landing Page Design Is Not Formulaic
Good design is the unsung hero of conversion optimization.
Too often, when the topic of landing page design comes up, it’s dismissed superficially with canned prescriptions. Use an image of a person. Use bullets. Use video. Don’t use video. Put a call-to-action button in the lower right. Use the color green wherever possible.
Such fortune cookie advice […]
Break Up Google? Consumer Group To Call For It
Consumer Watchdog, a consumer advocacy group that has targeted Google before, plans to call on the US government to start an antitrust investigation into Google and will suggest remedies that include breaking the company up. According to the San Francisco Chronicle, all of this will be detailed at a news conference Wednesday in Washington, DC.
John […]
Google Shows Colorless Logo To Chinese Users Over Qinghai Earthquake
This afternoon, I mentioned at the Search Engine Roundtable that Google Hong Kong was showing a white Google logo. The logo showed up a week or so ago on Google Poland as well. A Google spokesperson told me the logo is only displayed when Google wants to recognize a “current loss or tragedy.” […]

Search News From Around The Web:

Applications & Portal Features

Google’s Vint Cerf on Private Clouds v. Public Clouds, Read/Write Web
Dots No Longer Required When You Log in to Gmail, Google Operating System

Business Issues

Google Buys Stealth Hardware Startup Agnilux, peHUB
Partovis Latest MySpace Execs To Leave; Top Security Exec Cutting Back, Too, paidContent.org
Bing Takes Seattle by Storm, Bing Search Blog
News Corp. Buys Social Software Studio Irata Labs (Yes, The #Spymaster Guys), TechCrunch

Local, Maps & Mobile

Google announces Google Maps Navigation (Beta) for Android mobile phone users in UK and Ireland, Google
Google Maps 3D Street Views Now Back, Search Engine Roundtable
If you develop for iPhone, Google may be calling you soon, ZDNet
Tags: coming to a city near you, Google LatLong
Won’t You be My Neighbor?, MapQuest Blog

Paid Search & Contextual

Exclude Domains on Content Network, PPC Hero
More countries go Western Union, Inside AdSense
Yahoo! Ranked Number One, Yahoo! Advertising Blog

Searching

Answers.com Starts Answering Questions On Twitter, TechCrunch
Connecting People and Places, Wolfram|Alpha Blog

SEM Industry

My Google story, wysz.com

SEO & SEM

Google Page Speed Update, beu blog
Introducing Suggester™ Keyword Research Tool, Promediacorp
Two more weeks to update your Google News Sitemap, Google News Blog
Categorized Keyword Research: Step 2 of the 8-Step SEO Research Strategy, SEOmoz
Google Crawls Sitemap File Based On Update Frequency, Search Engine Roundtable
Google Indexing Content Via Referral Logs?, Search Engine Roundtable
How can UK businesses improve their SEO in Russia?, Econsultancy
How does Google rank sites which run on non-standard ports?, YouTube
Search Feature Added to AdWords User Interface, AdWords Help Experts
The Radically Changing Local Search Landscape, seoroi.com
Using Google Trends to Discover PPC Opportunities, PPC Hero

Social Media

Facebook Closing In On 500 Million Visitors A Month (ComScore), TechCrunch
Facebook? Twitter? Microsoft tops social media use – News, Gadgets, Independent.co.uk
Sharing News on LinkedIn just got easier, The LinkedIn Blog
Social Innovation Starts with YOU!, Yodel Anecdotal
TwitterClaims: Be First In The Twitter Username Land Rush, Read/Write Web
Yelp Partners with Facebook for a More Personal Experience, Yelp Official Blog

Web Analytics

Meaningful Metrics for B2B Blogging, proteusb2b.com

Other Items

The Bee is all the Buzz at Bing, Bing Search Blog

Recent Hot Items From Sphinn, Our Social News Sharing Site:

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.