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SearchCap: The Day In Search, April 21, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google On Break Up: Cut Us In Half, They’d Demand Quarters Google isn’t mincing words in response to reports yesterday that a consumer advocacy group thinks the government should break up […]

Barry Schwartz on April 21, 2010 at 5:02 pm | Reading time: 5 minutes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google On Break Up: Cut Us In Half, They’d Demand Quarters
Google isn’t mincing words in response to reports yesterday that a consumer advocacy group thinks the government should break up Google.
Google spokesperson Adam Kovacevich had this to say when we asked for a comment on Consumer Watchdog’s plans:
“We totally understand that with size and success comes scrutiny. Although given their track record, even if we […]
Go Green With Your Time: Recycle Your PPC Work
In-house search engine marketers, even at a large company, are usually a very small group of people. Your team of one (or a few) needs to manage multiple search engine marketing platforms efficiently and effectively. One strategy for success is to become a rock star at recycling the search engine marketing work you’ve already done.
Share […]
4 Tips To Go Global With B2B Search Marketing
For years, B2B marketers have refrained from putting search dollars into non-US markets because the userbase was lacking and the investment seemed too risky. But search markets around the world have matured considerably in recent years, and now offer a great opportunity. It is time B2B marketers took another look at global search.
The opportunity in […]
Compelling Landing Page Design Is Not Formulaic
Good design is the unsung hero of conversion optimization.
Too often, when the topic of landing page design comes up, it’s dismissed superficially with canned prescriptions. Use an image of a person. Use bullets. Use video. Don’t use video. Put a call-to-action button in the lower right. Use the color green wherever possible.
Such fortune cookie advice […]
Break Up Google? Consumer Group To Call For It
Consumer Watchdog, a consumer advocacy group that has targeted Google before, plans to call on the US government to start an antitrust investigation into Google and will suggest remedies that include breaking the company up. According to the San Francisco Chronicle, all of this will be detailed at a news conference Wednesday in Washington, DC.
John […]
Google Shows Colorless Logo To Chinese Users Over Qinghai Earthquake
This afternoon, I mentioned at the Search Engine Roundtable that Google Hong Kong was showing a white Google logo. The logo showed up a week or so ago on Google Poland as well. A Google spokesperson told me the logo is only displayed when Google wants to recognize a “current loss or tragedy.” […]