SearchCap: The Day In Search, August 11, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Yahoo Exposes Part Of Google Search Deal Terms In SEC Document
  Both Reuters and CNET report on a Securities and Exchange Commission filing by Yahoo that contains many of the details of its paid search deal with Google. It’s a redacted version of the agreement the two companies signed. The omitted portions of the document are deemed confidential….
• 
  IAC Monetizes Bloglines With Display Ads
  Bloglines, a popular web-based RSS reader, announced that they have begun testing the waters of monetizing the service with display ads. If you login to the Bloglines start page, you may see an ad on the right hand side. In addition, if you conduct a search in Bloglines, you may…
• 
  Search Life Meets Real Life — Tell Me Your Thoughts!
  I was thrilled when I got invited to speak at Chris Pirillo’s Gnomedex event happening in Seattle this August 21-23. Gnomedex is legendary to me, and to present at it — well, wow! Plus some nervousness, which I hope this post will help with. I’m looking for some thoughts on…
• 
  Searching For Olympics News And Video
  The Olympics are now officially under way. One of the unofficial competitions is among the search engines and companion sites to offer scores, updates and coverage of the games. Below is a roundup of where you can keep track of the medal count and watch your favorite action online….
• 
  SMN Webcast on The Social Graph, Thursday
  This week’s SMN Webcast explores a highly debated topic in search today: the “social graph.” Is this the wave of search marketing’s future – or just another passing fad? Chris Sherman, Search Engine Land’s Executive Editor, will look at how much time and resources search marketers should devote to social…

Search News From Around The Web:

Applications & Portal Features

• Google Page Creator to Be Closed, Google Operating System
• Surfing Google may be harmful to your security, The Register
• Translations on your iPhone, Official Google Blog

Business Issues

• Blinkx Seeking to Acquire Miva, Screenwerk
• Does Google Have An Organic Growth Problem?, TechCrunch
• Is Google a Media Company?, New York Times
• Select Resources Becomes Google of Consultancies, Ad Age
• IAC Spinoff Set For Next Week; Five Companies As Of Aug. 21, paidContent.org
• Will Cisco Take on Google and Microsoft?, BusinessWeek
• Yahoos Advisory Bill Hits Million, New York Times

Local, Maps & Mobile

• Google Maps API: Don’t take our word for it, Official Google Enterprise Blog
• Google Maps Users Cannot View Maps Created by Others, Search Engine Roundtable
• IPhone Software Sales Take Off: Apple’s Jobs, Wall Street Journal
• Your Privacy Is An Illusion: Google Street View catches house on fire, Valleywag

Link Building

• A Linkbuilding Method So Effective I Can’t Believe It’s Not Blackhat, SEOmoz

Paid Search & Contextual

• Defining invalid clicks and click fraud, Inside AdSense
• Deadline to Update is August 14th — Start using newest Version 5.1 of adCenter API — Sign on for Live Meeting August 19th – adCenter API Blog for Developers, adcentercommunity.com
• Google Ads Do Not ‘Pop Up’, Traffick
• Google AdSense Adds Western Union Option To Five Countries, Search Engine Roundtable
• Google AdSense CPM Rates : Not so Low after all, Digital Inspiration
• Google AdWords Sandbox Finally Supports Video Ad Creation, Search Engine Roundtable
• Snakes and Property Ladders – How to Optimise Your adCenter Property Campaigns During the Credit Crisis – adCenter Blog for Advertisers, adcentercommunity.com

Searching

• SearchMonkey for Site Search, Yahoo Search Blog
• Google News goes to the Summer Games, Google News Blog
• Nipponster – the Japanese Blog Search Engine, altsearchengines.com
• Search Fundamentals: Cost : Beyond Search, arnoldit.com

SEM Industry

• Cre8asiteforums Interviews: Yura Filimonov, Cre8tive Flow
• Richard Dewick: Search Blogger of the Day, The SEO Scoop
• Search Conferences 101: 33 Reasons Why You Should Go to the IM Charity Party at SES San Jose, Search Engine Journal
• SES San Jose ’08 Roundtable Coverage Schedule, Search Engine Roundtable

SEO & SEM

• Whiteboard Friday – Live’s New Webmaster Tools and More with Nathan Buggia, SEOmoz
• Buying & Selling Websites, SEO Book
• Paying Competitors to Beat You & Steal Marketshare, SEO Book
• Google Places Product Results In 4th Position : Confuses Searchers, Search Engine Roundtable
• Long Title Tags Improve Google Search Rankings?, Search Engine Roundtable
• Reasons Why Google Likes Spam : Google & Spam’s Love Hate Relationship, Search Engine Journal
• The Long Term Impacts of Online Critics on Personal Brands, Web Strategist
• Trackur’s New "Profiles" a Killer New Feature for Multiple Brand Monitoring, Marketing Pilgrim

Social Media

• Social Media Free For All Pages, SEO Book
• FriendFeed is Google Bait 23 Great Ways to use it, Inquisitr

Video, Music & Image Search

• Restrict Google Video Results to Embeddable Videos, Google Operating System

Other Items

• Goodbye, Passwords. You Aren’t a Good Defense., New York Times
• Reinventing the wheel, Official Google Blog
• Georgia turns to Google’s Blogger amid Russia onslaught, ZDNet

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Search Life Meets Real Life — Tell Me Your Thoughts!
• Seth Godin Gets in Wrong, GASP!
• A Linkbuilding Method So Effective I Can't Believe It's Not Blackhat
• Get Better Returns on Your Conference Investment
• How Your Customers Define Your Business
• When, Why and How to Use Noarchive
• Keep your eyes OFF the Search Engine Rankings
• The Plight of the Social Media Eskimo