Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Topic: AI Overviews
Google AI Overviews will let you create image
Google uses the latest Nano Banana model to create images directly in Google Search's AI Overviews.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Why standard SEO advice fails for travel websites
Feed management, entity optimization, and modular content matter more than traditional ranking tactics in travel search.
How AI search gives old negative content new life
AI-generated answers can turn outdated articles into influential citations. Learn how to reduce reputation risk and respond effectively.
How to justify GEO investment without perfect attribution
You don’t need perfect attribution to prove GEO’s value. Track the metrics that connect it to business growth and measure what matters.
How to win SEO budget conversations with your CFO
Your CFO doesn't care about rankings or traffic. Frame SEO around business risk, CAC, and pipeline to build a stronger investment case.
Link building for legitimacy: Building brand credibility in a competitive search environment
Don’t get distracted by flashy metrics like search volume. Instead, focus on the metrics that matter: legitimacy, credibility, and authority.
7 ways AI can turn Google Search Console data into action
Find hidden patterns, classify search intent, spot trends, and prioritize SEO opportunities without digging through thousands of queries.
Want to present at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next.
Used or cited: The two ways brands appear in AI search
Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.
Building a brand worth finding: Signals that fuel discovery
AI search favors brands with strong reputations, consistent messaging, and trusted third-party validation. Learn how to strengthen all three.
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
AI referrals are surging, volatile, and shaped by internal search, landing page fit, and Claude’s quiet rise, new data shows.
6 SEO priorities to rethink for AI search
AI search is changing which SEO efforts have the biggest impact. Learn the three priorities to emphasize more and the three to emphasize less.
Why Meta AI could become search’s sleeping giant
Meta AI is bringing AI-powered search to Facebook, Instagram, and WhatsApp. Learn why its distribution advantage matters.
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
Why TikTok deserves a place in your SEO strategy
TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop.
Google makes recipes in AI Mode more publisher friendly
Google launched a new "visual treatment making it even easier to discover and visit recipe pages with AI Mode," said Robby Stein of Google.
The new SEO stack: What replaces your old toolset
See how LLMs, APIs and scripts cut busywork, uncover AI search signals and help teams move faster without ditching core SEO basics.
Topical authority, declared: How Search Engine Land bucked the editorial traffic decline
Can entity SEO transform publisher performance? See how Search Engine Land increased organic visibility and AI Overview citations using topical authority and Knowledge Graph optimization.
AI Agent Readiness Checker: Test your site with our free tool
Use our free AI Agent Readiness Checker to test your site's AI visibility. See crawler access, structured data, citations, and what prompts you appear for.
6 content audit workflows to build in Claude
Turn one-off prompts into reusable skills that uncover topical gaps, outdated content, AI visibility issues, and brand voice inconsistencies.
Your AI salesforce is already selling your brand. The question is who trained it.
Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.
How to use Google query expansion to improve content visibility
Your content may already be surfacing for searches you never planned for. Here's how to identify those opportunities and act on them.
What if you were held accountable for your AI slop?
A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn't write them.
B2B brands rank in Google but appear in just 3% of AI Overviews
AI Overviews appear in roughly half of relevant B2B searches, yet most brands remain largely absent from the answers buyers see.
Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
Google Search Console AI performance reports rolling out to more users
John Mueller from Google added, "We're just rolling these out incrementally to sites, and reviewing the feedback along the way."
LLM prompt tracking: How to monitor generative AI prompts more accurately, and with more context
Today, prompt tracking works well but it doesn’t give you the full picture. Learn how to make your prompt monitoring work better for you.
Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
3 ways to build a more complete SEO ROI model
Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.
Why continuous learning is now part of search performance
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic
As Google's AI Overviews arrive more quickly for developing stories, publishers are adjusting workflows to capture search interest early.
Google AI Overviews cite self-serving listicles, but recommend competitors 69% of the time
Lily Ray’s study found Google cited brands’ own listicles in AI Overviews, yet excluded those brands from recommendations in most cases.
Google just released an AI opt-out feature. Your competitors hope you use it.
Users aren't opting out of AI Overviews or AI Mode. If your content disappears from those experiences, someone else will take its place.
UK CMA orders Google to explain how search results are ranked
Plus, Google is ordered to provide data portability to some third-party services.
What gets cited most in health, finance, and YMYL in AI Overviews: A sector-by-sector analysis
How often do AI Overviews show up for YMYL content? How has this changed over time? Find out with our analysis of health, finance & legal categories.
AI search adoption rises as consumer trust declines: Study
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy.
Content repurposing map for better SEO and LLM visibility
Learn how to repurpose content, discover which formats LLMs prefer, and get our content repurposing map to boost SEO and AI search performance.